THESIS REPORT

ON
FASHION HUB

SUBMITTED IN PARTIAL FULFILLMENT OF THE

REQUIREMENTS
FOR THE DEGREE OF
BACHELOR OF ARCHITECTURE
RINKU KUKREJA
ROLL NO: 3171611032
FINAL YEAR , B.Arch

Chhattisgarh Swami Vivekanand Technical University Bhilai

(Year 2015-2016)

FASHION HUB :BY RINKU KUKREJA

ACKNOWLEDGEMENT

The satisfaction and elation that accompany the successful completion of any
task would be incomplete without the mention of the people who have made it
possible. It is my great privilege to express my gratitude and respect to all those
who have guided me and inspired me during the course of the project.
I express my sincere gratitude to my guide Ar. PREETI GUPTA for her
inspiring guidance and encouragement all through the project. I also express my
sincere thanks to Ar. Q. H Kapadia, Ar. Kirti Muley , Prof. Swasti Sthapak for
their guidance, helpful comments, encouraging words and tremendous support
in my work.
I would like to extend a special thanks to Vijay Krishnani for his strong support
and encouragement during the project. I would also like to thanks to people
helped me through my project Kumari Sneha ,Ar. Ankita Kukreja, Disha
Jain,Soumya Bakhtiyar and Sagar Sahu. Finally, I am grateful to my parents,
my guardian and all my friends specially to Aunt Babita Bakhtiyar ,Uncle
Prakash Bakhtiyar and Soumya for their unprecedented help and support at all
the tough times during the project and without them I wont be able to achieve
the level. Thank you for being a steady source of strength to me.

RINKU KUKREJA
B.Arch X Sem
Dignity College of Architecture

CERTIFICATE

This is to certify that Miss. Rinku Kukreja has been allotted the topic
FASHION HUB for her thesis project as partial fulfillment of tenth
semester examination for Bachelor of Architecture course of DIGNITY
COLLEGE OF ARCHITECTURE , DURG.
This is further certified that she has completed this project work in one
semester under my guidance and supervision.
This project has been accepted:

Guide: Ar. PREETI GUPTA

External Examiner 1

Principal
Ar. Q.H Kapadia

CONTENTS
1. Introduction
a. Building type
b. Theme
i. Introduction
a) Aim and Scope
b) Limitation of the study
ii. Literature Study
Mud as a building Material
a) Soil
b) Soil usability
c) Soil type of Chhattisgarh
d) Soil sources

iii.

Mud Brick
a) Merits of Mud brick
b) DE-merits of Mud brick

Properties
Suitable Mortar For Masonry
Innovation In Mud brick
a) Compressed earth block (CEB)
b) Compressed stabilized earth blocks (CSEB)
Stability Principle
Case Studies
a) Auroville Earth Institute , Auroville
b) Sra Pou Vocational School, Cambodia
c) Vikas Apartments, Auroville

2. LITERATURE AND CASE STUDIES

a. Case study
i. Pearl Academy ,Jaipur
ii. National Institute of Design, Ahmedabad
iii. National Institute of Fashion technology, Mumbai
b. Literature Study
3. SITE ANALYSIS
a. Site selection
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b. Site study
c. Climate and topography
4. DESIGN APPROACH
a. Concept
b. Design elements
5. REFERENCES
6. DRAWINGS

1.INTRODUCTION

A) BUILDING TYPE
FASHION HUB
WHAT IS FASHION?
Fashion is popular style or practise, especially in clothing, footwear, accessories, makeup,
body or furniture.
Fashion is a distinctive and often habitual trend in the style in which a person dresses.

WHAT IS A HUB?
The effective centre of an activity, religion or network.

FASHION HUB
Fashion Hub acts as a meeting point for at the major activities related to fashion.
It is an amalgation of retail space, exhibition area, museum, library, conference room,
seminar rooms, offices, production units, ramp shows, food court, etc.

WHY FASHION HUB?

Due to globalisation India has become one of the fastest growing countries in all
aspects.

The Indian film industry and the fashion industry are the most important veins
connecting India with the other countries.

It is necessary to make people aware about the process that is involved in the production
of the garments they put or the accessories they wear.

By the help of fashion hub we will spread the awareness about the indian fashion and
textiles and the process and to make India emerge as a major hub for international
Fashion Events.

The purpose of Fashion Hub is to serve as a centre location with the facilities to provide
education and experience to both fashion students as well as upcoming local fashion
designers.

The fashion hub will have areas dedicated to workshops and skill labs and facilities to
accommodate guest speakers and exchanges programme with students and designers
from all around the world.

WHO ATTENDS FASHION SHOWS?

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Fashion shows are not open to public, and fashion week is not a public event.
Designers ,tend to invite members of
Fashion journalist, reporters
Celebrities
Merchandisers
Buyers who work for major boutiques and departments stores around the world.
Friends of the designers
Fashion enthusiasts, fashion bloggers
Students from fashion school

BENEFITS OF FASHION HUB

LOCAL BENEFITS
Jobs- The job opportunities in the Fashion Hub include:
a. Sales staff
b. Manufacturing, stitching and alterations
c. Catering and hospitality
d. Security and maintenance
e. Fashion Designers
Boost to the Local Economy
The Fashion Hub will deliver a significant economic boost to the local community. In
addition to the jobs and training opportunities for local people, the proposals will bring more
people to the area, providing more customers.

FAMOUS PERSONS SAYING

"The hub will be a single top fashion business point in India, and will provide an interface
by creating a permanent marketplace for the fashion industry. And while showcasing India's
craftsmanship and design legacy, it will also promote a contemporary image of India. It will
be a large trade complex. Says FDPC CEO Vijay Singh.
"It's a wonderful idea. All of us will be under one roof and this will create enormous synergy
between the various components of the fashion industry," beamed Leena Singh of the
Ashima-Leena design duo.
Mr. Sunil Sethi, Chairman Advisory Committee, FDPC said, "India is a unique country
where
the public sector is as strong as the private sector. This public private partnership that will
ensure speedy execution of large scale projects. The proposal of the Fashion Hub is one
such project that can be enabled by coming together of Government and the Fashion
industry. And this is probably a big leap in giving industry status to the fashion."

Small Conversation with Kumari Sneha Fashion Designer-

How much importance Fashion Hub will hold in Fashion designers career?
People coming into industry definitely needs much more exposure and such places do hold
real value.Especially,for talented and upcoming designers and artists.
Such platforms especially in two and three cities are very much required.

B)THEME-MUD BRICK ARCHITECTURE

The Great Mosque of Djenn ,Djenn, Mali

Largest mud brick structure in the world.

Firstly mosque on the site was built around the 13th century,

Redevoplemet -1907.

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2. LITERATURE AND CASE STUDIES

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a)CASE STUDY
(i)PEARL ACADEMY, JAIPUR
ABOUT THE INSTITUTE
-LOCATION
The Academy is located in Industrial Area, about 20 kilometers from the famous walled city
in outskirts of Jaipur city, Rajasthan.
-CLIMATE
The institute is located in a typical hot, dry, desert type climate.

-ESTABLISHED
It was established in year 2008.

-ARCHITECT
MorphogenesisDesign TeamSonali Rastogi, Rudrajit Sabhaney,Anna Kristiana Bergbom,
Shruti Dimri, John Alok Decruz.

PLOT AREA: 11745.00 sqm.

-ABOUT THE BUILDING
The entire building is raised above the ground and 4 meters were excavated to create an
underbelly.
The courtyards plan is a simple form where the floor plate is no more than 9 meters wide at
any point.

COURSES AVAILABLE
School of Fashion, Styling and Textiles
School of design
School of Creative Business

ACCESS
The main access to the site is on the southern side.
The lower ground floor can also be accessed from outside through a series of steps.

MATERIAL USED
The materials used for construction are a mix of local stone, steel, glass, and concrete chosen
keeping in mind the climatic needs of the region while retaining the progressive design intent.
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Typology: Educational
Location:27.03 N, 75.89 E
Gross Floor Area: 12,250 sqm
Building Height: 21m
Capacity: 600 students & 100 staff
Operational Hours: 1100hrs/year
Programme: 4 classrooms, 24 studios, offices, library.

CLASS ROOMS AND STUDIO ROOMS

All the classrooms and studio rooms have proper lightings and ventilation.
The class rooms have modern furniture arrangments.
Overall,the Class rooms and studios have projectors and smart boards.
The class rooms are located on the northern side whereas the southern side primarily has
the administrative blocks.

LECTURE ROOMS
The building is wrapped in a double skin consisting of Fritted screens set 1.2 meters away
from inner walls and windows.
The jaali moderates incoming natural light, which can be harsh much of the time.

LIBRARY
Library is located as a block between the northern and southern part of the campus.
The library has glazing on all sides and has sufficient day-lighting.
The Library has a very unusual shape which has been formed after various studies.

CAR PARKING
The parking was all around the inner periphery.
Car were parked in inner periphery and few cars were parked outside the campus also.

PRINTING AND DYEING LAB

The lab consist of gas burners to heat chemicals.It is used for dye the fabric and also test
chemicals on them.
There were different blocks available in printing area.
Two large table of size 2.2 m x 1.2 m.

STUDIOS
Sewing Lab area- 30' x 25'
No. of machines - 33
There were 2 Steam Iron
table and 2 Large wooden
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table were placed.

GROWTH OF THE FASHION INDUSTRY INDIA

The Indian fashion industry has experienced significant expansion in the last decade mainly
iven by the growth of domestic designers, some of whom have gained
Between 2008 and 2012, the Indian fashion industry is expected to grow 178%, and
reach USD 189 MM by 2012
The growth of the Indian fashion industry is highlighted by the increase in the number
of large fashion events (from 1 in 2004 to 5 in 2008) and 8 in 2014.
Industry growth in India is mainly driven by the growing exposure of domestic
designers at international forums, but growth is also supported by other factors such
as the launch of focused business education courses for emerging designers and the
establishment of FASHION HUB to attract fashion industries to INDIA.
Even though, the Indian Fashion Industry enjoys a prominent place in the
international market. Its a highly disorganized sector today!
There is not a single example in the country where all the activities related to the
industry are integrated.
There is dire need of such projects to bring some order to the already chaotic sector.
The designer fraternity of India has cheered a government
proposal to create a fashion hub in a fast-developing suburb of
the national capital, saying it wool signal Delhi`s arrival as the country`s premier style
destination

(ii)NATIONAL INSTITUTE OF DESIGN, AHMEDABAD

Project: National Institute Of Design
Location: Paladi, Ahmedabad
Architect: Sarabhai and Gira

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Site area: 63,848 sq.m

Client: Ministry Of Industry, Government Of India
Year of completion 1961
Structure: RCC frame structure

National Institute of Design (NID) is a design school in India.

The institute functions as an autonomous body under the Department of Industrial Policy
and Promotion, Ministry of Commerce and Industry, Government of India.
NID is recognized by the Department of Scientific and Industrial Research(DSIR) under
Ministry of Science and Technology, Government of India, as a scientific and industrial
design research organization.
NID is a design institute which plays a key role in crating a bridge between Designer and
Manufacturer on one side and the user on the other side.
The site is located along the Sabarmati river.
The site measures about 20 acres .
In its surrounding is the Tagore hall, the kite museum and opposite to the site is Diwan
ballabhai high school.
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Feasibility- The site is 4km from the railway station and 3km from the St. bus stand.
Context-(surrounding area)- This site is connect to Sabarmati river , educational area,
residential area, museum(recreational area).
Main Access of the site is from the main road.

12. SITE & FEATURES:

The shape of the site is such that it divides the site into two parts.
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 The site is sloping towards the river.

Its ground level 2.51 m below the high flood level .
The shape of the site has influenced its design of the institute greatly.
Most of the main buildings are provided with the river view.
Site area: 63,848 sq.m
Total built-up area: 27,488 sq.m
FSI: 0.4 FSI: 0.4

Sales
1st Qtr

educational

2nd Qtr

recreat
ional

3rd Qtr
4th Qtr

Access
residential

Core activity
RELATIONSHIP

Education (teaching, learning)

Peripheral activity

Interaction activity

Living activity

The master plan of the campus is divided into three parts.

1. The Institute complex.
2. Residential block
3. Public areas

Vehicular movement: vehicular movement is restricted only till the entrance for the
visitors. But it is possible from residential areas to academic block and vice- versa. Besides,
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services entries are provided for the various workshops. But pedestrian and vehicular
movement are not separated

Figure 31 SITE PLAN

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Landscape
As soon as the built form is placed on site it generates its own space in and around it. Thus
the outside open spaces are as much important a design criteria as inner spaces.
The campus has been completely landscaped. Three platforms extend from the institute
building in the lawn acting as built-in sit outs.
There is also an ancient monument and open air amphitheater having densely planted trees
around it.
Amphitheatre is also used for social functions , fashion shows, etc.
Lawns are not only a feature of landscape but they act as interactive spaces
lawns are used for informal gathering, cultural program, etc.

Figure 32.LANDSCAPE NID SITE FLOW CHA

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SPACE DIAGRAM

Core
function
Institutional
complex
PERIPHERAL
space

SUPPORTIVE
space

Residential
block

Public space

Public space

SERVICE

CIRCULATION

Electrical room

pedestrian way

Toilets

vehicular way

ATM

passages

Open space
NID shops
canteen

Figure 34.SPACE DIAGRAM

ACTIVITY DIAGRAM
Core activity

Education
(teaching,
learning)
PERIPHERAL
ACTIVITY

SUPPORTIVE
ACTIVITY

SERVICE

CIRCULATION

Electrical

Living

Recreation

Water supply

Recreation

Interaction

Drainage

interaction

Commercial

pedestrian
circulation
vehicular
circulation

HVAC

Eatery
residential
Figure 35.ACTIVITY DIAGRAM

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THE INSTITUTION COMPLEX

ACTIVITY DIAGRAM

Core activity
education
Learning

Teaching

supportive
activity
recreation
interaction
commercial
eatery

service
electrical
water supply
drainage

Circulation
public
semi public

private

HVAC

SPACE DIAGRAM
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Core function
Institute complex
Lecture hall
Studio
Library
Laboratories
Workshop
Faculty room

supportive activity
Exhibition space

service

circulation

Electrical room

passages

toilets

Auditorium

stair case

HVAC

administration

ATM

canteen

parking

Courtyard

open court
work shop space

RESIDENTIAL BLOCK

ACTIVITY DIAGRAM
Core activity

residential
living

supportive activity

service

Circulation

recreation

electrical

public

interaction

water supply

semi public

eatery

drainage

private

HVAC

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SPACE DIAGRAM
Core function

Residential
Hostel
Guest and staff quarters

supportive activity

service

circulation

Open space

Electrical room

passages

Courtyard

toilets

stair case

NID shops

HVAC

open court

Dining space

Parking

Recreational space

kitchen

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(iii)NATIONAL INSTITUTE OF FASHION TECHNOLOGY MUMBAI

PROJECT

- NIFT, NAVI MUMBAI

OWNERSHIP

- MINISTRY OF TEXTILES,
GOVT OF INDIA.

ARCHITECT

- HAFEEZ CONTRACTOR

SITE AREA

- 20234.94 SQ MT. (5 acre)

BUILT UP AREA

- 9222.94 SQ MT.

LOCATION

- KHARGHAR, NAVI MUMBAI.

CENTRE ESTABLISHED

- 1995

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EXTERIOR NIFT MUMBAI

INTRODUCTION
NIFT, Mumbai due to the presence of glamour world, major national
international fashion brands and retail houses provide an ideal environment
for fashion students in terms of industry exposure is woven around the sensitivity that alot
of interaction occur in a spontaneous manner.

LOCATION

NIFT MUMBAI LOCATION

The institute is located near Mumbai Pune highway, at Kharghar.

Distance from kharghar railway station is 0.5 km.
There is a contrast of space from narrow to wide, short to tall, enclosed
concrete to the exposed steel structure gives an interesting sense of
aesthetics. The corridor while linking the departments physically provide
ample of space for the casual activities and informal fashion shows. The
physical environment of the campus near and as result an activity space
around the formal study .

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ABOUT THE BUILDING

NO. OF FLOORS

- GROUND+
- FRONT 6 M
SIDE 6M

FOOTFALL

REAR 6M
- 500

TOTAL NO. OF

- 360

STUDENTS
NON TEACHINF STAFF

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ADMINISTRATION

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Warm and humid climate

Highest temperature 33 degree
Lowest temperature 16 degree C
Average rainfall 244 cm
Latitude 18.9467 degree north
Longitude 72.8258 degree east
Wind direction southwest to Northeast
Topography- flat land.

MATERIALS USED
Framed structure is used in all the different departments and blocks.
Building has a combination of two materials .Concrete blocks for walls and a lot of steel
work, visible steel columns and roofing is present which adds on to the aesthetics of the
building as a whole.

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STAIRCASE
There are 5 big staircases running through the whole campus to give a very
and also adds on to the aesthetics of the building.

CANTEEN
Canteen serves 80 people at a time
It also serves hostel students
Total area 169 m sq.
Sufficient natural light

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CORRIDOOR
The corridors while linking the departments physically provide ample of
space for the casual activities and informal fashion shows.

OTHER SPACES
o There are many open spaces in the whole campus which remain informal in nature.
o The central court can accommodate 600 people where different functions are performed.
o There are 3 courtyards between blocks
o There is a stage area near lawn for other activities

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Literature Study
a. Literature Study of Ramp Area

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3. SITE ANALYSIS
Site Selection
The fashion hub as proposed by the Textile Government is proposed in Dwarka, New Delhi.
The site is situated in Sector 12 of Dwarka, an upcoming sub-city near Neighbouring states
of Delhi
The K-II zone is connected to the International airport by the 100m link road connecting
Dwarka with NH-8.
Metro station is on the opposite of site.
It is a 7 acres site (approx) located at the heart of sector 12, Dwarka.
The site is surrounded by Dwarka Sector 12 Metro station on one side and housing societies
on the other sides.

About DwarkaThe sub-city is located in South-West Delhi in the vicinity of Gurgaon and international
airport.
It is bounded by NH-8, Outer Ring Road, Najafgarh Road, Pankha Road, and the Rewari
railway line.
Neighbouring states of Delhi x The K-II zone is connected to the International airport by the
100m link road connecting Dwarka with NH-8. x Metro station is on the opposite of site.

Soil TypeSoil test results indicate that organic matter in the soil is low. Composition of soil shows
predominance of clay over silt and sand. pH of the soil samples indicate that soil is alkaline in
nature.

Accessibility
The K-II zone is connected to the International airport by the 100m link road connecting
Dwarka with NH-8.
It is a short distance away from Gurgaon which is a major hub for large corporations in the
country and about 10 km away from Indira Gandhi International Airport. With the opening
up of the Airport Express Line,[6] the travel time from the Dwarka Sector 21 Metro station to
Airport is expected to be about 3 minutes.

Acess to siteAccess from four sides road on East side -l ,road on West side connects 203 ,road
on North side and road on South side

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Master Plan of Dwarka

Soil type of Delhi

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4. DESIGN APPROCH

5.REFERENCES

https://www.behance.net/gallery/32688991/Design-ThesisFashion-Hub
https://bangkokfashionhub.beebreeders.com/
http://jerichostageinc.com/wp-content/uploads/2010/05/FashionShow-Runway-Design-Guide.pdf
http://www.slideshare.net/bhavivador/thesis-on-earth-architecture
Amazon India Fashion Week - Fashion Design Council of India (
FDCI )
6.DRAWINGS
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