Table of Contents

Serial No
1.

Content
Introduction

2.

1.2 Objectives of the Study

3.

1.3 Scope of the study

4.

1.4 Rationale of the Study

5.

1.5 Methodology

6.

1.6 Limitations of the study

Page
Number

INTERNSHIP REPORT ON
BANGLALINK ADVERTISEMANT STRATEGY

Supervised By:
Dr. Shakhawat Hossain Sarkar
Associate Professor
Department of Accounting and Information Systems
Jatiya Kabi Kazi Nazrul Islam University

Submitted By:
Abhijit Kar
Department of Accounting and Information Systems
Session: 2011-12
ID no. 12132519

Jatiya Kabi Kazi Nazrul Islam University

Trishal, Mymensingh

Date of Submission: 18/12/2016

LETTER OF TRANSMITTAL

18th December, 2016

Dr. Shakhawat Hossain Sarkar
Associate Professor,
Accounting and Information Systems,
Jatiya Kabi Kazi Nazrul Islam University.
Subject: Letter of Transmittal
Dear Sir,
With due respect I would like to inform you that, It is a great pleasure for me
to submit the internship report on Banglalink Advertisement
Strategy that you have assigned me as an important requirement of
course. I found the study to be quite interesting, beneficial & insightful.
I tried my best to collect all the related information to prepare an effective &
creditable report.
The report contains a detailed study on Banglalink Advertisement Strategy,
the way they follow, policies and procedures of the Marketing and
Sales Department of Banglalink.
Here I gathered the information through different sources such as websites,
Banglalink Marketing and Sales Department and their Executives based
on Banglalink Advertisement Strategy. I have enjoyed preparing the
report very much. Specially, the knowledge obtained from my BBA
program and some Banglalink employees helped with the information
which made my work a bit easier.
I also want to thank you for your support and patience you kept for me and I
appreciate the opportunity that you provided through assigning me to
work on this thoughtful project.
Sincerely Yours,
ABU RAFE PLABAN

1.1 Introduction
Banglalink Digital Communications Limited (previously Orascom Telecom
Bangladesh Limited) is a fully owned venture by telecom ventures ltd.
(previously Orascom telecom ventures limited) of Malta, which is a 100%
owned subsidiary of global telecom holding (www.gtelecom.com). Vimpelcom
owns 51.92% shares of global telecom holding following a business

combination in April 2011, between Vimpelcom ltd. and wind telecom S.P.A.
Vimpelcom (www.vimpelcom.com) is one of the largest integrated limited
telecommunications services operators providing voice and data services
through a range of traditional and broadband mobile and fixed technologies
in Russia, Italy, Ukraine, Kazakhstan, Uzbekistan, Tajikistan, Armenia,
Georgia, Kyrgyzstan, Laos, Algeria, Pakistan, Zimbabwe and Bangladesh.
Vimpelcom is headquartered in Amsterdam, the Netherlands and listed as an
ads on the Nasdaq global select market under the symbol vip.
Since the launch of Banglalink in february 2005, its impact was felt
immediately. Overnight mobile telephony became an affordable option for
customers across a wide range of market segments.
The initial success of Banglalink was based on a simple mission: bringing
mobile telephony to the masses, which was the cornerstone of its strategy.
Banglalink changed the mobile phone status from luxury to a necessity
bringing mobile telephone to the general people of Bangladesh and making a
place in their hearts. The mobile phone has become the symbol for positive
change in Bangladesh. The brand slogan of start something new is in
essence derived from the promise of empowering people with affordable
communication solutions enabling them to take new initiatives in life. The
company believes that, through such new initiatives, positive change will
occur for the overall welfare of the nation.
Banglalink attained 1 million subscribers by December 2005 and 3 million
subscribers in October 2006. By December 2007, Banglalink overtook Aktel
(currently Robi) to become the second largest operator in Bangladesh with
more than 7.1 million customers. Banglalink currently has 31.9 million
subscribers as of February 2016, boasting a market share of 24.4%.
the growth of Banglalink over the years have been fueled with innovative
products and services targeting different market segments, aggressive
improvement of network quality and dedicated customer care, creating an
extensive distribution network across the country, and establishing a strong
brand that emotionally connected customers with Banglalink.

2.3 Objectives for Which Banglalink Was Formed:

To provide mobile telephone service to the people from the public sector;
To ensure fair competition between public and private sectors and thereby to safeguard
public interest;
To meet a portion of unmitigated high demand of mobile telephone;

 To create a new source of revenue for the government.

Objectives of the Study

Central Objectives:
The central objective is to measure the efficiency of Banglalink E marketing
Strategy, the way they follow, policies and procedures of the Marketing and
Sales Department of Banglalink.

Specific Objectives:
The specific objectives for this research are as follows:
1.
2.
3.
4.
5.
6.

To evaluate the Performance of Banglalink E marketing Policy.

To find out the reason for Advertising.
To find out the advertisement media for marketing their products.
To find out what customers think about Banglalink Advertisement.
To identify how they demonstrate to their subscribers.
To
gain
practical
knowledge
of
Companys Marketing
Strategy practices.
7. To evaluate how this advertisement strategy helps in the growth of
Banglalink.

1.4 Scope of the Study:

The report focuses on Marketing Department of Banglalink. It also determines the
loyalty factor of Banglalink. This report covers the present status of marketing
promotional activities, their tariffs and other issues. Because of possible complexity and

difficulty in covering whole country and shortage of time and manpower required for the
survey, this study covers only Mymensingh City.

1.5 Methodology
1.5.1 Sources of Data Collection:
The study is conducted based on the information collected from various sources by using
following methods. The methods use in the study can be categorized by two ways:
1) Primary Data 2) Secondary Data

Primary Source:
The primary data were collected from:

marketing Executives
Department Stuffs
Officers
Supervisors

Practical work experience

Secondary Source:
The secondary data were collected from the following sources:
Internal newsletter of the company
Various research journals of different research organizations
Web pages
Annual reports of the company
Various books and other internal publications of the company

Mission, Vision, Core Values, Goal, Strategies:

Bangla link uses 5 departments for run their activitiesa. Sales and Marketing
b. Customer Care
c. Engineering
d. Finance
e. Human Resources
f. Billing and IT

Marketing plan, Marketing strategy and E

marketing system of banglalink:
Banglalink started their ist journey in Bangladesh in 2005.As marketing is
the key of development so ist of all they observed the market ,they took
deeply consideration about the customers need

Marketing Objective
1.Maintain strong and positive growth.
2.Achieve a steady increase in market penetration.
3.Hold a strong market position within few years.
and demand.

E-Marketing system of Banglalink

Banglalink make marketing through
1. SMS Media (By the way of sending sms)
2. Broad Cast Media (TV Media, FM radios)
3. Online Media (Internet)
4. Display Media (Sign Board, Bill Board, etc)