CASE ANALYSIS

Read the case study Compsis at a Crossroads and answer the following questions.
1. What does Compsis do?
a. What products/services does Compsis provide?
b. How does Compsis make money (who are the customers)?
2. Evaluate strengths, weaknesses, opportunities, and threats (SWOT) of Compsis.
3. Explain 5 reasons for the failure of Compsis in India.
4. Which of the following strategies do you recommend to Compsis decision makers? Provide
convincing arguments for your recommendation.

Stay in Brazil and expand product lines.

Expand to other countries with current products/services.

5. Compsis executives are determined to expand their business to a new country. Which of the
following options would you recommend? Provide convincing arguments for your
recommendation.

A country in Latin America

United States

6. How should a small Brazilian technology firm consider expanding into new markets?