Monda

y
Week 1

Campaign
launchedalong
with
details of
a
competiti
on with a
cash prize

Week 2

Week 3

Week 4

Tuesda
y

30
seconds
Radio
commerci
al
premiered
on UTV
Media
and
Global
Radio
stations
network
at 5:30pm

Special
packaging
for
remainder
of the
campaign
launched

Wednesd
ay

Thursda
y

Social Media
profiles set
up & existing
profiles for
Walkers
updated

Posters
for
billboards
-paper
and
electronic
launched
at
Piccadilly
Circus on
CocaColas
billboardwithin
evening
rush hour
Radio ad
plays
between
9am-2pm

Friday

Sunday

Poster roll
out
complete

5 seconds
TV spots
start up;
playing
frequentl
y until ad
launch on
ITV four
days
later; first
of which
is during
The XFactor
Semi
Final
TV Ads
play
between
11am4pm with
ad shown
halfway
within
results of
The XFactor
Final

Contest
open to
entries
through
website
& social
media
profiles
Daily
Walkers
goodie bag
Twitter
competitio
n launches

Radio ads
play
between
5pm-10pm

Saturda
y

30 seconds
TV
commercial
premiered
and
launched
on ITV; at
7:45pm
during
Coronation
Street

TV ads
play-on
all
commer
cial
channel
s for the
first
time
betwee
n 3pm8pm

5 seconds
Radio spots
launch;
playing
frequently
until ad
launch on
UTV Media
& Global
Radio
networks 2
days later
TV ads play
between
9am-9pm
Radio Ads
played
between
5am-5pm

Radio
Ads play
betwee
n 10am2pm &
9pm1am

TV ads
played
between
10am2pm
Radio ads
played
between
5pm-9pm

TV ads
played
between
4pm-8pm
Radio Ads
played
between
10am-3pm

Competitio
n ends
TV ads
played
between
10am-3pm
Radio Ads
played
between
4pm-8pm

Competi
tion
winner
announ
ced in
special
ad at
6:45 on
ITV
during
Evening
News

TV ads play
between
5am-5pm
Radio Ads
play from
9am-9pm

Radio ads
play
between
1pm7pm;
particular
ly within
the
Vodafone
Big Top
40
TV Ads
play
between
11am4pm
Radio ads
play
between
1pm7pm;
particular
ly within
the

Week 5

TV ads
played
between
10am2pm
Radio ads
played
between
5pm-9pm

TV ads
played
between
10am3pm

Posters
begin to be
removed
from
Billboards

TV ads
played
between
10am-2pm

Radio Ads
played
between
4pm-8pm

TV ads
played
between
10am-2pm

Radio ads
played
between
5pm-9pm

Radio ads
played
between
5pm-9pm

Week 6

TV ads
played
between
5pm-9pm

TV ads
played
between
4pm-8pm

TV ads
played
between
5pm-9pm

Radio ads
played
between
10am2pm

Radio Ads
played
between
10am3pm

Radio ads
played
between
10am-2pm

Final daily
Walkers
goodie bag
Twitter
Competitio
n occurs
TV ads
played
between
5pm-9pm
Radio ads
played
between
10am-2pm

TV ad
played
betwee
n 3pm8pm
Radio
Ads play
betwee
n 10am2pm &
9pm1am

TV ads
played
betwee
n
10am2pm &
9pm1am
Radio
Ads play
betwee
n
3pm8pm

TV ads play
between
9am-9pm
Radio Ads
played
between
5am-5pm

Ending of
special
packaging
throughout
Walkers
brand
TV ads play
between
5am-5pm
Radio Ads
play from
9am-9pm

Vodafone
Big Top
40
All
posters
removed
from
billboards
TV Ads
play
between
11am4pm
Radio ads
play
between
1pm7pm;
particular
ly within
the
Vodafone
Big Top
40
Material
removed
from
Social
Media
and
website
througho
ut the
day
Final TV
Ads play
between
11am4pm with
a special
ad at
7pm
thanking
everybod
y for
getting
involved
within the
campaign
Final
Radio ads
play
between
1pm7pm;
particular
ly within
the
Vodafone
Big Top
40