Professional Documents
Culture Documents
MEANING AND
TYPES OF MARKET
Buyers
& Sellers;
A product or service;
Bargaining for a price;
Knowledge about market conditions; and
One price for a product or service at a given time.
Area
Time
Nature of transaction
Regulation
Volume of business
Competition
Area
Local market
Perishable &
Bulky goods
Regional market
Semi-durable
goods
National market
Durable &
Industrial goods
International
market
Precious
commodities
Time
Very Short
Period Market
Perishable
Short Period
Market
Long Period
Market
Supply can be
increased by
installing new plant
or machinery,
output is adjusted
accordingly.
Change in factors
like size of
population, capital
supply, supply of
raw materials, etc.
On the basis of
Nature of
Transactions
Spot Market
Goods physically
transacted on the
spot
Future Market
Contracts of a
future date
On the basis of
Regulation
Regulated Market
Transactions are
statutorily regulated to
avoid unfair practices
e.g. Stock Exchange
Unregulated Market or
Free Market
No restrictions on the
Transactions
On the basis of
Volume of
Business
Whole-sale
Market
Commodities are
bought and sold in
bulk or large quantities
Retail Market
On the basis of
Competition
Perfect
Competition
Imperfect
Competition
Many
Homogenous
Few
Differentiated
Single
Unique
Seller
Product
Many
Homogenous
Perfect
Competition
Differenti
ated
Many
Few
Homogen
ous OR
Differenti
ated
Monopolistic
Competition
Oligopoly
Single
Unique or
Extremely
Differentia
-ted
Monopoly or
Monopolistic
Market
Assumptions
Perfect
Competition
Monopolistic
Competition
Monopoly
Oligopoly
Number Of Sellers
Many
Many
Single
Few
Product
Homogenous
Differentiated
(Close Substitute)
Extremely
Differentiated
(Unique and no
close substitute)
Homogenous/
different
Price Elasticity of
Demand of a Firm
Infinite
Relatively Elastic
Relatively Inelastic
Kinked/Curved
Degree of Control
Over Price
None
Some
Medium
Some
Nature Of
Advertisement
None
Competitive
Informative
Competitive
TR = P*Q
E.g. Firm sells 100 units Rs.5 each
TR = 100*5 = Rs.500
AR = TR/Q = P*Q/Q = P
Thus, AR = P
E.g. TR = 500, Q=100
AR =500/100 = Rs. 5
MR =
TR/
MR = AR * e-1/ e
If e= 1, MR AR* 1-1/1
Thus MR = 0
And If e> 1 ; MR = +ve
And If e< 1 ; MR = -ve
TR < TVC
TR Total Revenue
TVC Total Variable Cost
In Short Run, TC = TVC + TFC
TFC is not relevant for decision making
MR >MC