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Convirtete en Pionero de Big Data

Laboratorio de Datos: Motor para la Innovacin Empresarial

Roberto Arteta
Director de Desarrollo de Negocios
Big Data and Analytics
Oracle Latino Amrica

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(Analytics is foundational)

By 2018, one third of the top 20 market


share leaders will be significantly
disrupted by new competitors that use
the 3rd platform to create new services
and business models.
IDC Predictions

Copyright 2016, Oracle and/or its affiliates. All rights reserved.

3rd Platform: Cloud, Big Data/Analytics, Mobile & Social

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Produce

Value Gap

Data

Impact on Data Management

%
12
Executives who feel they
understand the impact data
will have on their organizations

Use
Data
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Diverse Data Sets in Communications


Weblog Data

Deep Packet Inspection (DPI)

SMS Data
Call Center Logs
Signalling Data

Unstructured

Gn / Gi Interfaces
Video and Images

Big Data:
Decisions
based on all
your data

Network Logs
Network Perf Counters

Network Fault/Alarm Logs


DTV / Set Top Box Data

Location Data

Information
Architectures Today:
Decisions based on
database data

Telemetry/Sensor Data

Social Data

Call Data Records


(CDRs)

Machine-Generated Data

Session Data
Records (SDRs)

Sales Data
CRM Data
Payment Data

Documents

x Data Records
(xDRs)

Trouble Ticket Data


Churn Data

Transactions
Billing Data

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M2M data

IoT

Order & Fulfillment Data

DATA
CAPITAL

STRATEGY
CREATING UNIQUE VALUE IN A UNIQUE WAY

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Business Stakeholder Perspectives

Maximizing
Profitability

Driving
Innovation

Head of Customer
Service
360customer profiling
and reporting

Head of
Enterprise
Innovation
Information-as-aService

PAS
T

CUSTO
MER
DATA
(end
user)

V
A
L
U
E

FUT
UR
E

NO
W
R
I
S
K

Network
Operations
Manager

Operational
Excellence

Real Time Network &


Service Monitoring

Head of Fraud/
Revenue
Assurance
Improving Business
Operations / Mitigating
Fraud & Risk

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Brand
Protection

Business Use Cases by Target Industry


Financial Services

Telco & Media

Retail & CPG

Compliance and regulatory reporting

Operational Intelligence

E-tailing E-Commerce Online Retailing


Use Cases

Risk analysis and management

Customer Churn Analysis

Up-Sell/Cross-Sell Recommendations

Fraud detection and security analytics

Fraud Detection

Social Media Analysis

CRM and customer loyalty programs

Clickstream Analysis

Dynamic Pricing Across Multiple Channels

Credit risk, scoring and analysis

Recommendations

Fraud Detection

High speed Arbitrage trading

Product Development

Clickstream Analysis

Trade surveillance

Network Management/Optimization

Abnormal trading pattern analysis

Revenue assurance and price


optimization

New Payment methods and business


Evolution

Loyalty Program Benefits


360 Customer View
Merchandizing and market basket
analysis.

Campaign management and customer


loyalty

Campaign management and customer


loyalty programs

Call Detail Record (CDR) analysis

Supply-chain management and analytics

Mobile User Location analysis

Event- and behavior-based targeting

Market and consumer segmentations

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Enterprise Big Data Architecture


Discover And
Predict, Fast

BIG DATA
ANALYTICS

BIG DATA
APPLICATIONS

Accelerate DataDriven Action

DATA
CAPITAL

Simplify Access
To All Data

BIG DATA
MANAGEMENT

BIG DATA
INTEGRATION

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Connect And Govern


Any Data

10

Next Generation Data Management Architecture


Actionable
Events

Data Streams

Event Engine

Enterprise Data

Web & Social Data

Actionable
Insights
Data
Reservoir

Data Factory

Data
Warehouse

BI and
Reporting

Actionable
Information

Execution
Innovation
Events
& Data

Data Lab

Discovery
Output

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Next Generation Data Management Architecture


Actionable
Events

Data Streams

Event Engine

Enterprise Data

Web & Social Data

Actionable
Insights
Data
Reservoir

Data Factory

Data
Warehouse

BI and
Reporting

Actionable
Information

Execution
Innovation
Events
& Data

Data Lab

Discovery
Output

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Data Lab

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Big Data Labs Fuel Enterprise Innovation


create innovative products and services
identify new customer segments

predict new product success


optimize pricing
detect fraudulent activity
better manage risk

A Data Lab allows companies think and act as startups


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Key Principals of the Data Lab

collects new and existing


data as raw materials

offers a do anything
sandbox environment

provides broad access


to a trusted community

enables agile experimentation,


ability to fail fast

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15

Difficult to Unlock Data Lab for More Users


?

Data Lab is currently the


realm of the elusive
Data Scientist

Raw tools and complex


languages impair Business
Analyst and SME productivity
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Not Easy to Get Analytic Value at Fast Enough Pace


Data Uncertainty

80% effort typically


spent on evaluating
and preparing data

Not familiar and overwhelming


Potential value not obvious
Requires significant manipulation

Tool Complexity

Overly dependent on
scarce and highly
skilled resources

Early Hadoop tools only for experts

Existing BI tools not designed for Hadoop


Emerging solutions lack broad capabilities

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Requires a Fundamentally New Approach


A single intuitive and visual user interface, to...

find

explore

find and explore big


data to understand its
potential

transform

quickly transform
and enrich it to make
it better

discover

share

unlock big data for


anyone to discover
and share new value

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Oracle Big Data Discovery. The Visual Face of Hadoop

find

explore

transform

discover

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share

19

Find
Access a rich,
interactive catalog of
all data in Hadoop
Familiar search and
guided navigation for
ease of use
See data set
summaries, user
annotation and
recommendations
Provision personal and
enterprise data to
Hadoop via self-service
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Explore
Visualize all attributes
by type
Sort attributes by
information potential

Assess attribute
statistics, data quality
and outliers
Use scratch pad to
uncover correlations
between attributes

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Transform
Intuitive, user driven
data wrangling
Extensive library of
powerful data
transformations and
enrichments
Preview results, undo,
commit and replay
transforms
Test on sample data
then apply to full data
set in Hadoop

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Discover
Join and blend data for
deeper perspectives
Compose project pages
via drag and drop

Use powerful search


and guided navigation
to ask questions
See new patterns in
rich, interactive data
visualizations

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Share
Share projects,
bookmarks and
snapshots with others
Build galleries and tell
big data stories
Collaborate and iterate
as a team
Publish blended data to
HDFS for leverage in
other tools

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Market Analysts and the Oracle Big Data solutions


Forrester Wave: Big Data Hadoop-Optimized
Systems, Q2 16

Forrester Wave: Native Hadoop BI Platform for


Strong User Interface, Q3 16

Copyright 2016, Oracle and/or its affiliates. All rights reserved. |

Customer Complaints,
Credit Card records,
ATM journals are
examples of subjects.

18 Nodes

Data Projects Portfolio

Benefits

DATA
LAB.

Innovate and transform the company


Self service and agile data exploration
Productivity increase for the analytics team
Enhance collaborative work associated with analytical processes

Supported challenges
-

Continuous Innovation
Flexibility
Collaborative work
Time to market and response to business

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Oracle Big Data Customers

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