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production,andornamentation.
Theresultwasa stimulatingarrayoftheoriesof
decoratiyeart that attemptedto explaintheserelationsin termsofa singleprincipleor setof principles.Theseprinciplesvariedwide\ from author to author
and,in someinstances,
evenfrom text to te}1of any givenauthor,Somewere
linked1otheoriesofhistoricalevolution,somereflectedcertainbeliefsaboutsocial and economicdevelopment,and othersweredirectedat improvrngcontemporaryartisticpractice.But regardless
of differencesin approach,all the
contributorsto this debateendeavoredto fashioncomprehensive
theoriesto
explainthe particularnatureof decorativeart, theoriesthat respondedto other
relatedtheoriesaswell asto morewide-rangingideasaboutthenatureofart' design, history and visual perception.This debate,whoseparticipantsinclude
DenisDiderot,lohn Ruskin,GottfriedSemper,William Morris, Le Corbusier,
andAloisRiegl,beganin the mid-eiglrteenthcenturyand diedout in the eadytwentieth.Despitea few contributionsto the theoryofornamentin the second
half of the twentieth century, notably by E. H, Gombrich and Oleg Grabar,this
debatewasnevertruly revived,presumablybecauseno suchconsensusaboutthe
natureof decorativeart could existafter the Modernistcriticismof ornament
and decoration.a
This anthologyis the first attemptto reconstructthe historyofthis debate,
'which focuseson alts situatedbetweenthe fine arts and the non-arts and occurredwithin specificchronologicallimits. I hopeto dispelsomeofthe confusion surroundingthe notion ofthe decorativeartsby demonstratingthe existence,for a time,ofa shared,evolvingunderstanding
oftheir artisticnature.At
fust glancetheseearlierwritingson the decorativeartsmight seemtoo historical to many involved in the contemporary debateabout art and artistic practice.sAt best,contemporaryhistoriansmight concedethat theswritingscontain a few precociousthoughtson, for instance,ornament'sabstractforms,
artisticpleasure,or artisticprocess.6
Suchan impressionwould be misleading,
for thesewritings rpresentsomthingfar more ambitious.What one finds
throughout theseearlierwritings arebold attemptsto elaboratenew, overarching aesthetic
theoriescapableofencompassing
both the fine and the decorative
arts. Although these attempts are ftagmentary, many of them delve into the
natureof artisticcreatiyityand perceptionpreciselyir order to challengethe
aestheticcanondevelopedby witers from the Renaissance
to the eighteenth
century.tohn Ruskin,Owen )ones,Karl Philipp Moritz, and Alois Riegl,to
namebut a few,questionedthe validityofan aesthetic
hierarchydominatedby
the fine arts.But theydid so by arguingthat the decorativeartspossessed
both
perceptual
as
as
visual,sensual,or
significance well functional,historical,or
socialmeaning.The ultimatefailure of suchwritersto shakethe foundations
of eighteenth-century
aesthetics
shouldnot obscurethe fact that we haveto a
{ 2.1 'Introduction
certain degreeinherited their fi8ht. We too are now busily engagedin demolthan theyeverdid.
tradition,much more successfully
ishingthis sameaesthetic
But aswe look at the results,both at the shrinking,entrenchedrealmof "high
paintingand sculpture,"holdingits own againstthe encroachingclaimsof all
other human artifacts, we would perhapsdo well to study theseearlier writings. Their irnaginative and perceptive characterizationof human creativity
and artisticappreciationcould offer us theoreticalalternativesto the aut/aut
(either/or)confrontingthe notion of art and artisticcreativiq'today'
This anthologyis intendedfor readersinterestedin art theoryand decorative art, aswell asfor thoseconcernedwith the issuesof aestheticappreciation.
The followingintroductionis a brief accountofthe developmentof the theory
of decorativearts to help place the writings in context. Such a survey might
seemoverlyambitious,yet a s).ntheticoverviewofthe theoryofdecorativearts
must be attemptedfor the simplereasonthat none exists.This is all the more
surprisinggiventhe nunerous recentstudiesof the theoryof fine artsand of
the historyof art history.7Sucha surveycan only try to presentthe highlights
of this theoreticaldebate,and must leaveto othersthe narrationof the fascinating socialand economichistory of the decorativearts.Fortunately,this is
the aspectofthe decorativeartsattractingscholarlyattentiontoday,andthe interestedreadercan now consultseveralstudiesof the socialand political significanceofFrench,English,andAmericandecorativearts.8
ART
The idea of the decorative arts slowly developed out of classicaland medieval conceptsofart.e Greek and fatin writers did not distinguish betweenthe
fine and the decorativearts, using the word art in a generalfashion to refer to a
skilled craft or science rather than to an inspired creative activity. Poetry,
painting, and music were considered arts that had to be learned, like weaving
and geometry. However, by the medieval period two complementary groups of
arts were distinguished;the liberal versusthe mechanical.The conceptual labor
of the liberal arts was placed above the physical labor of the mechanical. The
liberal arts encompassedintellectual activities and skills, such as grammar,
rhetoric, astronomy, as well as the affiliated disciplines of music and poetry.
The mechanical arts, on the other hand, included nanual activities, ranging
fiom weaving, rvood carving, pottery and navigation to armarnent, in which
subgroup were also found painting, sculpture, and architecture.lD
The medieval classificationofthe arts is a distant ancestorofour contemporary one. During the intervening centuries there grew up yet another notion of
'Introduction
l3l
'lfltroduction
The
were so perceptivethat they set the groundworkfor future discussions.
Germanhistorian FriedrichAugust Krubsacius,for instance,developedthe
on the Origitl,
first history of decoration,which despiteits ntle, Reflections
Growth,aruLDeclineof Decorationin the Fine Arts (Gedankenvon dem Ursprung,Wachstumund Verfall der Verzierungenin den schdnenKiinsten
[VSg)), wasin fact more pertinent to the decorativethan to ihe file arts.ra
Around the sametime Denis Diderot and JeanLe Rond d'Alembrtstressed
the beneficialandpracticalrole ofthe mechanicalarts,praisingthem at the expenseof the fine arts in theit Enqclopedia bzsr). A. few decadeslater, the German philosopherKarl Philipp Moritz attemptedto tie a theoryof ornamentto
a generalconceptof artisticbeauti'in his remarkablePreliminarykleason the
Theoryof Omamear(Vorbegriffezu einer Theorie der Ornamente [1793]).
Influencedby Moritz's theories,and reactingto the rapid growth of mechanizedproduction,evenGoethetook up the questionof the relativemerits of
decorativeart in hiswritings,arguingthat only
hand-madeand machine-made
the hunan touch could endow a work with true artistic worth. Thesefew
worksreflecta sharedconceptof decorativeart basedon threemain elements:
utiliry, materialsandproduction,and decoration.Whereaseighteenth-century
wdterswerecontentto explorethesefeaturesindividualln nineteenth-century
theoristsfocusedon the relation of theseconstituentelements,in order to
graspthe workingsof decorativeart'snatureasa whole,
The London Great E-rhibition of r85r (popularly known as the Crvstal Palace
exhibition) was the first international display of decorative art and as such became the focus ofmuch European and American writing on decorativeart.15Of
course, interest in the production of contemporary decorative art and, to a
lesser degree, curiosity about its theoretical nature existed well before this
event.r6But the Crystal Palaceexhibition helped transform decorativeart ftom
a domain ofrelatively limited interest into one ofpublic consequence,exposing
for all to seethe relative merits and weaknessesof national products. The exhibition sharpened competition among European nations rying to dominate
a rapidly expanding rnarket of goods ranging fiom household furnishings
to practical appliancesand machines. In the wake of the r85r exhibition, the
British, followed most notably by the Austrians, Germans, and French, implemented a national policy ofarts education intended to improve the application
ofart to manufacture.tTThis policy, in turn, led to the founfing ofthe first decorative art museums,schools,and publications throughout Europe, and later in
'l ntroduction
{51
In the r84os and 5os,the writings of Pugin and Ruskin set the terms of debate for both scholarly and practical examinations ofthe decorative arts. Both
authors were initially inspired to write on the theory of decorativeart by what
they regarded as the confused state of contemPorary building style. Promoting
an eclectic style in treatisesand actual designs,architects throughout EuroPe
championed the revivalsofspecific historical forms ofdecoration, from Gothic
and Romanesqueto Egyptian and Moorish. Even Pugin and Ruskin intervened
in these debates in favor of a particular sq'le (Gothic and Italian Romanesque,
respectively),but they supported their arguments with influential explanations
of what constituted beauty in the decorativearts.
Pugin's writings offered rules about the relation of ornament to function
and material that were almost immediately incorporated into new theories for
contemporary practice. An architect himsell Pugin saw ornament as the primary expression of beauty in architecture and the decorative arts becauseit
carried a specific style. Though Pugin was partial to the Gothic style, identifring it as the style of Catholicism, he was also well aware of the dangers of reviving a historical style only through ornament, which, he explained, could result
in the promiscuous application ofornament to surfacesand forms in all materials, He instead encouragedarchitectsand craftsmen, first, to choosethe form
most suited to the obiect's function, and then to decorate it in a way that reI6\ 'lnto.hlction
|9|
ART
l1;rl
early writings representthe most ambitious attempts to ioin the fledgling studies ofdecorative arl with the slightly older discipline ofart history.36In his early
Problemsof Style (Stilfragen h8q:l), Riegl freed decorative art fiom the Semperian straitiacket of function, material, and technique. To achievethis, he endowed ornament with a continuous stylistic history that was now almost exclusively generated by human anistic intent, or Kunstwoller, to use his famous
term.37In these early studies of ornament, Riegl even argued that ornament
was a more direct expression of artistic creativity than narrative painting and
sculpture, becauseit offered a pure visual play of form and color in space (a
worrisome claim for later abstractartists).38
But Riegl's ambitions were different from those of his contemporary Viennese Secessionist colleagues. Rather than elevating decorative art to the level of
fine art, he tried first to redefine the two notions ofart themselves.Riegl recognized the influence of external factors on the artist's fashioning of ornament
and included them in his explanation of stylistic development. But he also believed that these, or similar pressuresrwere at work in the fine arts. Thus for
him the political, religious, or secular functions of the fine arts paralleled the
technical and practical ones ofthe decorative arts.3eTo a certain degree,therefore, Riegl did recognizethe impact of external factors on artistic Production,
but he did so for all the arts. In so doing, he was equating what until then had
been considered completely different t)?es of artistic constraints: religious,
spiritual, or political with mechanical or technical ones. Yet, in the final analysis, all of these external factors remained subordinate to the maker's artistic will
fKunstwollenf.aD
From the Secessionist'sand reformers' PersPective,therefore, Riegl can be
seenas championing the equality ofthe arts.arHowever, Riegl's defenseof decorative art was a corollary to a larger endeavor rather than an end in itself' This
larger endeavor, simply put, was to discover the principles guiding the synchronic development of style in all the arts ofa given culture' Inhis Late Roman
Art Industry (.spdtttimischeKunstindustrie l19o1l),Riegl thought he had found
such principles.That he was mistaken can be gatheredfrom the conspicuousabsenceof most decorativearts in Iafe R otnafl Art lndustry and in his subsequent
writings.a2
Independent ofone's assessmentofRiegl's successor failure, his early studies mark the clirnax of nineteenth-century enthusiasm for ornament and the
decorative arts, Interestingly, they also point to telltale llssuresin nineteenthcentury writers' concept ofth nature ofdecorative art. Although many practitioners still argued for a way of establishinga new harmony between function,
material and technique, and ornamentation, Riegl privileged ornament oYer
the othr two. In turn, Riegl's faith in the aestheticsignificanceof decoration
'Introduction
In |
MODERNISM
{B\
'lfltoducion
l$l
tinue to emerge: Halrison, ed., ,4rf in Theory tgoo-tggo and Preziosi, ed., The Att of Art
History: A Citical Aafrolosl, (seehis note r, which lists many others). In contrast there is
one on the decorative ars: Greenhalgh's compendium of Qrorafiors aftd So reesofi Design
afld the Decordtive Atts, As I argue here, the term design or cnft, has come to replace decorative art, as seen in the titles of anthologies like Design Discourse, History, Theory, Criticrsrr, Margolio, ed.; Design History: An Anthologl, Doordan, ed.; and, The Culture of Ctaft,
Dormer, ed. But the decorative arts fall by the wayside in these work.
8. Studies by art historians arc'hoy,
Snodin arrd Howard, Omament: A Social History;Kirkham, Ray and Charles Eames; Scott,
The RococoInteriDr; and by historians: Auslandet Taste and Powet Furnishing Modern
Frcnce; Fnmerton Cultural Aesthetics;Stfverm^n, Art Nouveau in Fin-cie-Silcle France.
9. SeeKristeller, "The Nlodern Systemofthe Arts," for information on the emetgence
of the fine arts.
ro. The two groups were still fluid categoriesin the Middle Ages,but the liberal arts
usually consisted of the trivium
cubura, venatio, medicina. and theatica. The visual arts were included in the art of ,2/matutu (Ktistelle\ "Modern System of the Arts, " p. r75).
rr. The first acaderny of art was founded by Giorgio Vasari; on the history of academies,
seePetster, Aailemies Pastaflil Presefit and Goldsrern, TeachingAft
12. Baumgarten coined the term aesthetics and Kristelle( claifies Baumgarten's influence on French philosophers, especiallyDiderot and d'Alembert; see theil selections
from the Encyclopediain this anthology, where they apPly aesthetics exclusively to the fine
arts.
13.Hume, in "On the fuse and Progressof the Arts and Sciences,"and Diderot ald
d'Alembert, in the selections here, all stress the importance of manufactured goods and
their economic and socialbene6ts.
4. Sein this anthology Krubsacius, R4lectiotts on the Otigin, Gtowtlu atld Dalitue of
Decoraion in the Fite Arts (Gedanken von dem Ursprung, Wachsturn und Verfall der
Verzierulgen in den schbnen Kunst). This pamphlet attacked the then prevalent style of
the Rococo; it is still relatively unklown,
orAer, p. a5.
15.The exhibition was plarned for what was called industrial art, but was understood to
be decorativeart, including hand-made producs as well Seeffiench, The Crystal Palace
Erhibitiotl: A/1 lllustr1ted Camlogue, and for an extremely critical account of Victorian
taste, seePevsner, Stadies in the Att, Atchitecture, and Desigtl.
16. In Bdtain there .'vasalready Sovemment interest in funding art for maDufactule in
order to improve the national economy. This interest came to the fore arould 18Jo,when
the British noticed the relative infedority of their products cotnpared to those of the
French; seeBell, Tle .$cftools of Design.
rz. Documentation about this intense economic competition surrounding decorative
art in France is in the first chapter of Trol, ModernGm, ar.d tn Silverll].an' Art NoureauI 6 | 'Introductiorl
his
entire corpus seethe Collected Works an.dLerll'te's Unpublished Lecturesof William Monis
25. Seehis two lectures in this anthology, as well as "The LesserArts," h William Morris, Newsfrom Nowherq W.84-70526. Moris's influnce is visible in the selectionsby Crane,Bing, Wright, Vaa de Velde,
to name a few. Seealso Maccarthy, William Morris, andNaylo\ Bauhaus Reisited.
22.On the academiesofdesign seenote u above.
28. Ofcourse artists had alwaysproduced designs,and in the eighteenthcentury there
were designers for the various Royal manufacturers in France. The difference is that it then
becamean acknowledgedprofession,with its own training schools.
29. Pevsnerin Stulies in,4rr briefly discussesthe cross-overbetweenartists and designers in rlation to the 185rexhibition. Seealso Stansky's introduction to f'is Redesignihgthe
Worlri, where he discussesthe rise of the new desigfler. Architects and artists, such as Pugin
and Morris, remained at the top of this new artistic profession,while the graduatesof
sclools ofdesign remained at tbe lower end.
3o. The connection betwenMorris and Modernism has been overstessed,by Pevsner
in particular. This, in turn, should not blind us to the influence that did exist,seeWright's
"The Art and Craft of the Machine" in dris anthology, where he arguesthat Motris misunderstoodhis own priDciples.
31.Seethe chaptei "The Professor,"Kemp, The Desireof My Eyes,pp.335191.
32. SeeBdrsch-Supal et al-,GottfrieclSempo aswell asMallgrave, Goffied SempeL
:i:i. Pevsner, Sndies in Art, p. 9l), and Mallgrave, Gottfied Semper.
34. SeeSemper,Sryieifi the Techflicalafld Te.toric Arfr (Der Stil in den technischenund
tektonischenKiinstefl), only parts ofwhich have been translatedby Herrmann and Mallgta'te 6 Gonfried Semper:The Four Elementsof Architecture35. For a concise summary ofthe historiaas influenced by Sempet, seeBaziry Histoire
de I'histoie de I'an, pp. 134-37,who points out the contemporary materialist or "determinist" theofl'es of Viollet-le-Duc (excetpt in this anthology), and also Mallgrave, Gottfried Semper.
36. For a brief overviewof his work, seePacht,"A)ois fuegJ,"and for two in-depth studies seelversen, A/ors Riegl, ar'd Olin, Forms of Represefltatiofl.
37. Kanstwollen is notoriously difncult to translate; see Pecht, "Afi Historians," and
Panofsky,"The Concept ofArtistic Volition."
qntoductio/r 1t7
|
38. For such claims see Riegl's introduction to his Late RonldnArt hl.luJttl (SpatrdmischeKunstirdustrie), in the Bnglish translation by R. Wintes (Rome,1985).
39. This is most dearly visible ir the excerpt fiom tuegl's Historical Grammar of the Vi
sualArrs (HistorischeGrammatik) in this arthology.
4o. For Rieglthe notion of "artistic drive" could be that ofan individual, a region, or of
an entire society,statedin its most radical fotm in Late Roflalt Art Industry.
4r. See Hoftnann, "L'Emancipation des dissonances,"and Sauerlander,"Alois Riegl
und die Eotstehung der autonomefl Kunstgeschiclte," in Iifl de-siecle:Zur Literatur urtd
who both make theseconnections,though it wasFranz WickK hst der Jahrhufidert eLnde
art. Iversen,in her Alois Riegl,
hoff, fuegl's colleague,who publidy defendedSecessionist
rights the balance,arguing that he was not necessarilya chamPion of current ornameDt
and decorative arts,
42. For a lengthier interpretation, seeFtank, "Alois Riegl." After this publication fuegl
turned to painting, with The Grcup Portraiture of Holland, tran' E. Kain, int. W KemP
(Santa Monica, rooo), and to architecture with the posthumously published Die Entstehung der Barockkutstin Rom,ed.by A. Butda and M. Dvorka (Vienna, 19oB).
4j. Seeselections in this anthology as well as Berton, Architecture afld Design 1890-1939.
44. For its early beginnings seeHarries, The Bavaian RococoChrr.h, as i{ell as Kroll,
Das ()fttafient in der Kufisttheoie. Fol nineteenth_centurydebatesseeHermanl's introStyleShould We Build? ar'd Part III in this anthology.
+5. See the relevant selectionsin the anthology Sullivan is famous for coining the
phrase "form follows function," in "The Tall Offce Building Artistically Considered"
d\ction to In Wat
IrBl lntuoduction