FINAL PROJECT

INTRODUCTION TO BUSINESS
SUBMITTED TO:
PROF. NAIK MUHAMMAD
SUBMITTED BY:
HASEEB AHMED QAZI (0002)
MUHAMMAD IMRAN (0019)
MUHAMMAD AHSAN (0027)

Acknowledgement:
Starting with the name of ALLAH the Most Beneficent and the Most Merciful whose
blessings are abundant and favors are unlimited.
As a matter of fact, people tend to forget those who are behind their achievements and
have stood for them whenever they need assistant. Our gratitude will be meaningless if we are
not grateful to almighty Allah for His kindness upon us. His benevolence and blessings have
made us capable. We are also very thankful to our Sir. Naik Muhammad for their kind and
sympathetic behavior and for giving us this project, so that we learn a lot from this project.

INTRODUCTION
We are going to open a new company of Shoes. There are too many companies of shoes working
in the market. But we are launching a product that is unique from others. Usually shoes are used only for
wearing, but the product that we are going to launch is very beneficial for people. Our product makes the
life simpler.

New Product Development Process

Idea Generation
We have many ideas to launch different products like to launch a cell phone or energy savers. But
our desired that the product we are going to launch, would be useful for the people. We want the product
that has ability to attract the large market and also fulfill their needs.

Idea Screening
We had many ideas to launch different products. But we screened our ideas and considered the
one which could be fulfill the customers needs and more profitable for us. So we think to make a shoe. In
which we added many features that makes our monopoly.

Product Concept
Our product is beneficial and it is first time to launch in the market. It fulfill the markets need and
easily affordable.

Marketing strategy
We design a market strategy which is based on our product, because we design this product for
older and youngers. But our target market is for sugar and blood pressure patient because we added many
new things in our product with the help of doctors which is most beneficial for them. So, we design this
product to fulfill the customers needs and wants. We fixed the product price which lower income persons
can easily achieved.

Business analysis
After the analysis we found that it will be a profitable product.

Our product
Name of company
WIKI Corporation

Vision statement
Our vision is to be more relaxed, favored and most valued footwear brand.

Mission statement
Our mission is to bring inspiration and innovation to every person in the world and feel good and
live better.

Brand Name
WIKI Shoes

Logo

Slogan
Make life more comfortable.

Features of WIKI Shoes

Easy to wear:
The inner sole of shoes is very comfortable so it is very easy to wear.

Less Expensive:
Its price is low so that lower income person also can easily buy it.

Beneficial for patients:

It is beneficial for patients because in which we put the electronic chip that monitor the sugar and
blood pressure by hand device.

Beneficial for youngers:

It is also the beneficial for youngers which tell the running speed and the distance.

Good Material:
It is made by a good clothes and it is easy to wear and bendable.

Different styles:
The qualities of our product are same, but it has different styles for older and youngers.

Warranty:
It has three years warranty so in the case of damaging before three years customer can be replace
it.
It has also the long life.

Seven PHS of marketing

1.
2.
3.
4.
5.
6.
7.

Product
Price
Place
Promotion
Packaging
Positioning
People

Product
Our product is unique as compare to others and it has several features. Everybody can use it and it
has different styles but qualities are the same.

Price
Our product is not more expensive, the lower class people can also buy it easily. Due to lower
price our sales will increase.

Place

We are introducing our product in all over the Pakistan in which rural and urban areas are
included but in near future we will introduce our product in other countries and we will capture the other
markets and we will expand our business.

Promotion

We make a questionnaire to ask the customers about our product.

We go door to door.
We personally meet with middle class people.
We also contact with commercial markets.

Packaging
The packing box of shoes is very attractive. On the packing box all the features of shoes are
mentioned. When the customer will see the product, the reaction of the customer will be better.

Positioning
We will hard work on our product for maintain our position in the market. Moreover, we will
increase the features and qualities of our product to fulfill the customers needs and wants retain them so,
we can maintain our position in the market.

People
We will convince the new customers and fulfill their needs and wants and retain the old
customers. We build a strong relationship with them.

Swot Analysis
Strengths
Long Life
Comfortable