A.

General Information
1*

Your gender is:

Female

2*

Your age group is:

35 V 44 yrs

3*

Where do you get information about mobile phones?

1.

4*

Chain Stores: Fortress/ Boardway

Are you using a smartphone phone? Which operating system (OS)?

No. It is a simple mobile phone.

B. About Windows Phone

How much do you like the following functions of Windows Phone 7: (5 V
Very favorable; 1=Least favorable)
5*

Xbox (Game)
2

6*

Zune (Music & video device)

5

7*

Marketplace (Apps store)

3

8*

Multi-tasking
3

9*

Multi-touch screen
3

Based on your past experience/ impression, how do the Windows Phones

perform in the following areas: (5=Very Good 1=Very Bad)?
10*

Design
3

11*

Price
3

12*

Screen Size
4

13*

Touchscreen
3

14*

Camera quality
3

15*

Sound quality
4

16*

Video quality
3

17*

Games
2

18*

Apps variety
2

19*

Internet connection
2

20*

Battery life
3

21*

Easy to use
3

22*

Document reading/ editing

2

C. Brand Perception
How much do you like the following brands? (5=Very favorable 1=Least
favorable)?
23*

iPhone
2

24*

Google Andriod
1

25*

Nokia Smartphone
3

26*

Windows Phone
3

27*

Blackberry
1

28*

Nokia mobile phone (excl. smartphone)

2

29*

HTC
1

30*

Samsung
2

31*

LG
2

32*

Sony Ericsson
2

D. Purchase Criteria
Please indicate the importance of the following criteria when buying a
mobile phone: (5=Most important 1=Least important)?
33*

Design
3

34*

Brand
4

35*

Price
4

36*

Screen Size
4

37*

Touchscreen
4

38*

Camera
4

39*

Sound quality
4

40*

Video quality

4
41*

Games
2

42*

Apps variety
2

43*

Internet connection
4

44*

Battery life
4

45*

Easy to use
4

46*

Document reading/ editing

4

47*

Multi-tasking
3

48*

Multi-touch screen
3

49*

Will you choose to buy a smartphone?

No. It is a simple mobile phone.

What are the 3 most important reasons for you to Buy/ Not to buy a
smartphone?
50*

Reason 1:
Expensive

51*

Reason 2:
not require so many applications right now

52*

Reason 3:
has just replaced mobile phone

E. Usage Pattern
How often do you use the following functions? (5=Most often and 1=Least
often)
53*

SMS

4
54*

MMS/ Video Call

2

55*

Music Listening
5

56*

Video/ Movies/ TV watching

2

57*

Photo shooting
4

58*

Web surfing
2

59*

E-Mail
2

60*

Social networking (Facebook/ Yahoo/ Google/ MSN)

2

61*

Documents Reading/ Editing

2

62*

Gaming
1

63*

Apps/ software downloading

1

64*

Picture/ Ringtone downloading

1

65*

Maps/GPS
1

66*

News reading
1

67*

Mobile Banking
1

Some sample questions:

1. Do you own a Smartphone?
2. Would you like to switch to a different brand with additional features?
3. How much are you willing to pay for a Smartphone:
5000-10000
10001-15000
15001-20000
20001-25000
25001-30000
30000 and above
4. You will prefer a Smartphone of Local manufacturer, a Multi national firm or it does not matter?
5. Select the degree of influence these factors have in your purchasing decision of a
Smartphone[Rate between 1-7]
Family and Friends
Price
Quality and Features
Festive Season
After Sales Service
Operating System
Brand Name
6. Age:
18-24
25-30
31-40
Above 40
7. Occupation:
Student
Employee

 Self-employed
Government

1. If you were to know that the IPhone's components were (fully)

made in China by cheap materials instead of being made in the
US, would you still agree to purchase the IPhone?
Strongly Disagree
Strongly Disagree

Disagree
Disagree

Neutral
Neutral

Agree
Agree

2. Would you purchase any other products from Apple?

Strongly Disagree
Strongly Disagree

Disagree
Disagree

Neutral
Neutral

Agree
Agree

3. Do you think the IPhone has a good Quality?

Strongly Disagree
Strongly Disagree

Disagree
Disagree

neutral
neutral

Agree
Agree

4. Do you agree that your satisfied with your IPhone?

Strongly Disagree
Strongly Disagree

Disagree
Disagree

neutral
neutral

Agree
Agree

5. In the following Question . Select the degree of influence of the

following factors on your purchase of a smart phone.
Strongly Noninfluential
1. Families
1. Families
influence

influence Strongly
Non-influential
2. Available

2. Available
Income

3. The wellknown brand

name for the
product
4. The quality
of the product

Non-influential
1. Families
influence Noninfluential
2. Available

Income Strongly Non- Income Noninfluential

influential
3. The well-known

3. The well-

known brand
brand name for the
name for the
product Strongly Nonproduct Noninfluential
influential
4. The quality of
the product Strongly

4. The quality
of the

Neutrally influential
1. Families
influence Neutrally
influential
2. Available
Income Neutrally
influential
3. The well-known
brand name for the
product Neutrally
influential
4. The quality of
the product Neutrally

Influential
1. Families

influence Influent
2. Available

Income Influentia

3. The well-kn

brand name for th

product Influentia

4. The quality

the product Influe

Strongly Noninfluential
Non-influential
5. Your
satisfaction of
a previous
product from
a certain
brand
6. Your
position
within the
society as
being a very
important
personal for
example.

5. Your

product Noninfluential
5. Your

Neutrally influential

Influential

influential
5. Your

5. Your satisfa
satisfaction of a
previous product from
a certain
brand Strongly Noninfluential
6. Your position
within the society as
being a very
important personal
for example. Strongly
Non-influential

7. Your current
7. Your
current
Occupation/jo Occupation/job Stron
b
gly Non-influential

Respondent Details
Name :
Age :
Gender :
Address :
Mobile :
Q1 which mobile do you prefer?
A) Nokia

Non-influential

satisfaction of a
previous product
from a certain
brand Noninfluential
6. Your position
within the society
as being a very
important personal
for example. Noninfluential
7. Your current

satisfaction of a
previous product from of a previous prod
a certain
from a certain
brand Neutrally
brand Influential
influential
6. Your position
within the society as
being a very
important personal for
example. Neutrally
influential
7. Your current

6. Your positio

within the society

being a very impo
personal for
example. Influent

7. Your curren

Occupation/job No Occupation/job Neutra Occupation/job In

n-influential
lly influential
tial

B) Sony Ericson
C) Motorola
D) Samsung
E) Vodafone
F) Micromax
G) Spice
Q2 How long ago did you purchase it?
A) Less than three month ago
B) 3-6 month ago
C) 7-12 month ago
D) Within past 2 years
E) More than 2 years ago
Q3 Which of the following statement is best choice you when purchasing a
mobile phone?
A) Style
B) Infotainment
C) Multimedia
D) Business
E) Connected
Q4 Which one of the following option you choose when purchasing a mobile
phone?
A) Calls
B) SMS
C) Browse the internet
D) Take Photos
E) Check emails
F) Record video
G) Music
H) Mobile TV

Q5 For what reason you choose the mobile brand?

A) Convenience Handset
B) Cost control
C) Value added Service
D) Discounts
Q6 Which factors influenced you in purchasing the mobile brand you are
currently using?
A) Price/Offers
B) Brand name
C) Availability in store
D) Different size
E) Mobile battery
Q7 Select following option is in store marketing materials that may impact
shoppers purchase decision for mobile phone?
A) In store TV
B) Broachers
C) Dangler
D) Floor standee
E) Poster
F) Leaflet
Q8 You consider owing a mobile handset as a
A) Necessity
B) Status
C) Luxury
Q9 Which one of the following best describes your current employment status?
A) Employed full time
B) Employed part time
C) Self employed
D) Full time home maker

E) Full time student

Q10 which is the following best describe the highest level of education you have
completed?
A) Elementary school graduate
B) Middle school graduate
C) High school graduate
D) University degree
E) Post graduate
Q11 What is your monthly income?
A) 10,000-11,999
B) 12,000-10,999
C) 20,000-24,999
D) 25,000-29,999
E) 30,000-34,999
F) 35,000 and above
Q12 What other brands of mobile phone regardless of type have owned in the
past? Currently Own Owned in the past
A) Nokia __________ _______________
B) Sony Ericson __________ _______________
C) Motorola __________ _______________
D) Samsung __________ _______________
E) Vodafone __________ _______________
F) Spice __________ _______________
G) LG __________ _______________
Q13 Which one of the following features you choose when purchasing mobile
phone? Attributes
A) Design ----B) Brand -----C) Durability ------

D) Sound quality ------E) Battery life ----F) Display ----G) Camera & music ----H) Multi Media ----Q 14 Which mobile do you prefer considering attributes like
design,brand,durability,sound quality, battery life, display, camera & music,
multimedia ?
a) NOKIA
B)sony ericsson
C)Motorola
D)Samsung
E)Vodafone
F)spice
G)LG
Q15 As a consumer what are your expectations from camera phone regarding
different brands? Nokia Sony LG Motorola Samsung Ericson
A) Celebrities icon
B) By mail
C) Brand store
D) Magazine ads
E) TV ads
F) Posters
G) From relatives
H) Newspaper ads