A SUMMER INTERNSHIP PROJECT REPORT ON

A Study on the role of various tools for

promotion with special reference to VQMS

Bachelor of Business Administration

(Batch: 2014-2017)

Supervised by: Submitted by:

_________________ ____________
_________________ _____________

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 TABLE OF CONTENTS

Acknowledgement i
Student Declaration ii
Certificate from the corporate mentor iii
Certificate from the Faculty mentor iv
Executive summary v

INDEX

Chapter 1
9-11
Introduction

Chapter 2
12-28

Company profile

Chapter 3
29-32

Research Methodology

Chapter4
35-48

Data Analysis

Chapter 5
49-50

Suggestions and Recommendation

Chapter 6
51-54

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Findings and Conclusion

Bibliography 55-56

Annexure 57-60

LIST OF TABLE

Table No. Particulars Page No.

Table No. 2.1 Partial Core Management 19

List

Table No. 3.1 Detailed timeline / 34

Roadmap of the project

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 LIST OF FIGURES

Figure No. Particulars Page No.

Figure No. 2.1 Organization Structure at 20

VQMS

Figure No. 2.2 Services at Vqms 21

Figure No. 3.1 Organization of the Project 33

Figure No. 4.1 List of Contacted 39

Customer/Retailer

Figure No. 4.2 Quality Control 40

Certifications

Figure No. 4.3 Quality Control 41

Certifications Are
Necessary

Figure No. 4.4 How do you know about 42

VQMS

Figure No. 4.5 Interested in Certifications 43

Figure No. 4.6 Any Previous 44

Certifications

Figure No. 4.7 Need A Management 45

Consulting in Your Career

Figure No. 4.8 Know Any Management 46

Consulting Company

Figure No. 4.9 Certifications Are 47

Necessary for Producing

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 Goods and Services

Figure No. 4.10 Certifications Are Made 48

Necessary in Every Scale
of Industries

ACKNOWLEDGEMENT

It gives me immense pleasure for an opportunity to have undergone my Summer

Internship at VQMS Pvt. Ltd. There is always a sense of gratitude which one expresses
to other people for their helpful and needy service they render during phases of life. I too
would like to do the same as I really wish to express my gratitude to those who have been
helpful to me in getting this project completed.

In representing this report, I would like to express my gratitude to __________), my

project Supervisors and _____________ (MENTOR) my project guide, for providing me
with his able guidance and inspiration for the completion of project.

I am also indebted to all the internal employees and fellow trainees of VQMS for
providing consistent encouragement and congenial atmosphere to complete the project.

__________________

____________

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 CERTIFICATE

This is to certify that the project titled A Study on the role of various tools for
promotion with special reference to VQMS is an academic work done by
____________ submitted in the partial fulfillment of the requirement for the award of
the degree of Bachelor of Business Administration from Rukmini Devi Institute of
Advance Studies, Delhi, under my guidance & direction. To the best of my knowledge
and belief the data & information presented by him/her in the project has not been
submitted earlier.

_______________
_______________
_________________

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 EXECUTIVE SUMMARY

VQMS core leadership group comprises a team of corporate governance experts (Mentor,
Trainer, Implementer, Educator, Knowledge booster & service providers) and experienced
minds committed to the idea of giving knowledge and customer satisfaction for end users.

VQMS (Vigorous Quality Management System), is a team of highly experienced and

acknowledged experts in the field of the Training, Consultation and Outsourcing services
for national and international boundaries in Lean Six Sigma, Quality & Processes
Management and other Corporate boundaries (Corporate Governance Management).

This core group brings with it experience in terms of both business strategy as well as
customer satisfaction across the globe. One of the strongest reasons for our rapid growth
has been the continuous dedication and strength of our team. What started off with just a
vision has today led to a consolidated group of professionals working closely to translate
the vision into concrete functionality leading, in turn, to sustained ROI for a client group
that today spans the entire globe.

This Project aims at to study the use of promotional tools and techniques for making
branding of VQMS Pvt. Ltd for professionals, corporate and institution in Delhi-NCR

OBJECTIVE & SCOPE OF THE PROJECT

A study on the role of various tools for promotion with special reference to Vqms.

To study the certification requirement of the customers.

We contact customers through mails. We send the Vqms prospects to them through mail.
If they are interested in certifications than they reply back. We also contact customers

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through social networks (FB/LinkedIn/Twitter). We send our short prospects on different
groups so if any student is interested in internship the he/she can contact

We also take physical survey to know about the people opinion. A survey is also attached
in the project with its interpretation.

This is the type of primary data collection in which a researcher has to collect the data by
attending personally each and every one who is coming under his/her research area. In
this the researcher has to keep in mind the certain limitations so that he/she should not
hurt the person from which he/she is gathering data. In this the researcher, can make a
certain sheet of question or us can say a questionnaire and reach to the person personally
and get that form filled and later on researcher can accumulate all the data collected and
then analyses it. The other way of doing it is just to have a simple survey and ask peoples
what they like and what they dont like in your research topic and then summaries it in a
manner so that you can come out to a certain result of that research.

SMS / Contacts / Calls - This is a type of primary data in which i have promoted our
company and spreads its profile through calls to numbers that we have collected and
sending promotional SMS to the persons that are interested in our company. By using this
tool, I have an ease to promote my company and this takes very less time to inform
someone about the company. And nowadays the new thing is also added in this column
which is whatsapp, hike, viber and many more by which contacting someone is very easy
and fast. So, we can spread our views all over. References / Friends / Colleagues /Seniors

It was a wonderful and learning experience for me while working in this company. This
company took me through the various phases of corporates and gave me real insight into
the world of corporate. The joy of working and the thrill involved while tackling the
various problems and challenges gave me a feel of corporate industry. It was due to this
company I came to know how work done in corporates. I enjoyed each and every bit of
work I had put into this company.
As this was very short duration assignment so could not reach towards productivity.
Result are awaited from the clients side

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CHAPTER 1

Introduction

9
INTRODUCTION

As per, there is a strong urge in our society to come out century old saying Developing
Country as a brand image to Developed Country status. To become developed nation,
company must have strong competitive lead in these two broad domains. Legalization or
Law used to be the standard for Developed Country and Quality which is very essential
tool to achieve this for future sustenance.

Aim behind conducting this project is to study HR & Marketing Management opportunity
in the field of Corporate Quality & Governance Management at VQMS Pvt. Ltd for
professional, corporate and institution in Delhi-NCR Region. In our efforts to provide our
client company with the desired facilities, company ensures to improve ourselves with the
respective industry trends & developments. Further, company comes to common parlance
with our clients regarding their requirements & our services.

After the whole process of consultation & implementation is planned & decided by both
parties, company seamlessly integrate us with the client company's existing teams.

At VQMS, Company ensure that our client considers our team of consultants & trainers
as an extension of their staff dedicated to the creation, implementation and maintenance
of the companys quality management system. Our management programs & on-going
services are designed to minimize any disruption in the day-to-day operations of the client
company.

NATURE OF THE PROJECT

This project was carried out in the organization towards Corporate Quality & Governance
Management of corporate and institution for Sales/ Marketing / HR / Management. To
carry out this project sampling has been done to target potential market. Secondary
research was conducted. Data was collected from the corporate websites, institutional
websites, online articles, online published data & internal record.

10
Many other techniques and concepts of business research methodology like primary data
collection method is used. Primary data collected through questionnaires, face to face
interview, street surveys and by using social media.

SCOPE OF THE PROJECT

The main objectives of the project were-

1. Survey and Marketing

2. Questionnaire

3. Identifying new clients/institution to cater.

4. Start communication with new customers/clients

5. Market analysis

6. Digital Marketing and client acquisition

7. Identifying opportunity for VQMS to expand its coverage in this category.

LITERATURE REVIEW

VQMS VISION AND MISSION

To emerge as Corporate Quality - processes Consultants and training solutions provider

by adopting Latest Management concepts and technologies in pursuit of excellence.

VQMS has a wide mission to be a leader among competitors in the field with creation of
leaders for future & the services rendered.

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 CHAPTER 2
COMPANY PROFILE

12
HISTORY OF THE ORGANIZATION

Vigorous Quality Management System is New Delhi based organization lead by a team
of strong supervision. Under the leadership, our team of professionals work to translate
the vision into concrete performance leading, in turn, to sustain Return on investment for
a client group that today spans the entire world.
Moreover, in the near future, the company plans to expand its offerings to other
consulting and related services.
So, it welcomes enquiries for planned partnership possibilities for enhanced mutual
growth. VQMS (Vigorous Quality Management System) is a team of highly qualified and
knowledgeable experts in the field of the Training, Consultation and Outsourcing services
for national and international boundaries in Lean Six Sigma, Quality & Processes
Management and other corporate boundaries (Corporate Governance Management).

VQMS - Management Consulting Company & a leading Organization & an Institution in

the field of Corporate Quality & Governance Management. VQMS is honored with ISO
9001:2008 and Accredited with International Accreditation.

VQMS is a team of highly qualified and experienced professionals with a vision to

emerge as one of the most respected names in Corporate Training, Consulting,
Implementation and Outsourcing for Lean, Six Sigma, IT Quality, and Corporate
Management and is totally devoted towards continual improvement in Business / process
excellence (BE-TQM).
VQMS has a broad vision to use wider market competition as an opportunity to improve
our services and to transform from a Quality services importer to exporter.
To this end, our true core pitch has been our sustained investment in the best talent
available and in continuous efforts towards sustained talent development.
VQMS - Corporate Training services provide a comprehensive portfolio of performance
solutions

VISION

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To emerge as Corporate Quality - processes Consultants and training solutions provider
by adopting the latest management concepts and technologies in pursuit of excellence and
to expand the knowledge about the Six Sigma in the corporate world.

MISSION
To serve our clients by providing the highest quality professional services that addresses
their business issues. Company attract, recruit, and retain the most knowledgeable and
passionate professionals, and company provide a collaborative culture that enables them
to thrive professionally and personally. Company deliver superior financial results to the
investment community while contributing to the communities in which company live and
work.

GOAL OF VQMS
Company work with a motto of customer satisfaction, for value addition in the existing
management system of the individual & organization, and identify areas where
individuals & organization could improve effectiveness in their growth path, related to
minimizing wastage, rejection and could improve their business excellence &self-
marketability. Company tries to know the corporate lacking behind points and give them
best effort solution as to rectify those flaws. Company understand that our clients need to
do more with less, respond quickly to the needs of their markets and get more strategic
advantage from management. Company is uniquely positioned to help you tackle these
business challenges. Be it management curses, business solutions or outsourcing,
company can assure you a level of certainty unmatched by other players in the field

VALUES OF VQMS

Customer Satisfaction
Teamwork
Continuous Growth & Development
Honesty & Integrity
Loyalty
To give right advice
To maintain customers belief
Pursuit of excellence
Accountability
Collaboration

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 Passion
Responsibilities
Understanding

People at VQMS follow these values in their day-to-day functioning. The management at
VQMS ensures that people follow its vision and values by incorporating Value, Vision,
Roles, & Competencies (VVRC) rating in the semi-annual performance appraisal system.
The values of the organization are related to the important spheres of service and
emphasis is laid by the employees to follow these values in their day to day work life.

VQMSS INITIATIVES

VQMS has a proactive approach towards society. They are very sensitive towards the
quality of education and always try to address the same through their valuable initiatives.
They work on below listed areas:

VQMS has instituted FREE Scholarship Trainings under various Bonanza

Series to winners, to encourage Quality Enhancement in Educational Institutions
successfully promoting quality.
National Level Annual Debate Contest / Competition with Q Logy of Pune
(Conducted at Steria, Noida)
VQMS has conducted SEMINAR at University and Colleges related to quality
management - Excellence in Management
VQMS has worked towards "Quality in Education" as Core focus area.
VQMS gives their trainee opportunity to attend the international level seminars.
VQMS provide platform to their trainees to represent as a brand in front of other
corporate.

CORE MANAGEMENT TEAM

Dr. R. Prakash (Director)

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 With over 30+ yrs. of experience in serving at Defense Services, (Army).
He has leaded a team of various departments and verticals serving almost every
region and territory of Indian national boundaries.
He has also leaded the team in year 1989 for keeping peace, under the peace-
mission at Sri Lanka.
Mr. Ravi Prakash, is a born leader with knowledge and certifications of various
domains like science, journalism, pharmacy, administrations and management.
He has a strong understanding of creating and defining processes of various
domains and verticals of different industry. He has seen the market evolve over
the years and has leveraged his national and international experience to ensure that
VQMS stays on the growth curve.
Mr. Ravi Prakash doesn't just understand business administration and
management; he also has the strong professional and cultural values to build a
team for the future.

Adv. V.K. Gupta (VP: LegalCriminal)

Mr.V. K Gupta is a Senior Advocate & member of Bar Council of India, Meerut,
UP (Allahabad Region).
A Commerce and Law graduate from Meerut University, Mr. Gupta is a great
thinker, philosopher and ideologists with innovative ideas.
He has over 35 yrs. of experience in handling criminal cases and is practicing at
Civil Court, Meerut, UP, for providing justice to victims of various types of crimes
and providing satisfactory results to his clients.
He not only understands Law and Jurisdiction, but possesses sound knowledge in
Administration and management.
Mr. V. K Gupta has the strong communication skills and is capable of building
team of qualified professionals and technical expertise.
Strong in handling cases of Gov. bodies, to fight against corruption.
Presently associated with VQMS as Advisory Board member for Legal domain

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 An appeal from Advocates of Meerut Bar Association, led by Adv. Virender Kr.
Gupta: i.e. Right to punish the culprit i.e. MP's / MLA's, through zero investment
and how to restrict MP/MLAs from using corrupt malpractices during their tenure.

Mr. G. Atish (Non-Executive Director)

With over 16 yrs. of experience in serving for various organization and bodies like
Army hospital(R&R), NIHFW, NIPCED, IIFT Deemed University (under Min
of Commerce).
Mr. Atish, doesn't just understand Personnel Administration & management, he
also has the strong communication skills to build team of professionals and
technical expertise.
He is MA (Eng.), MBA(HR), MPhil and various diplomas in IT, Admin and
management.
Presently working in personnel & administration management at High Court.
He is blessed with innovative ideas and creative thought process of creating
leaders by identifying strengths of peoples and strong in policies and processes
frameworks. He is highly skilled to lead right off from the front.

Adv. Anuj Goel (Principal Consultant - Director, VP - International

Accreditation)

With 17+ years of experience in IT and Quality Management, Anuj has seen the
market evolve over the years and has leveraged his national and international projects
experience to ensure that VQMS stays on the growth course he helped conceptualize
and formulate.
He is an experienced Quality professional served clients for more than 7 countries
including USA, UK, UAE, Kuwait, Dubai, Burgan, Bahrain and India for companies

17
 like DOEACC, Nippon Data, Syscon, Neel Metals Pvt Ltd, JBM, Pulsar Knowledge
Center Pvt Ltd, Mindmill Software Ltd, Pyramid IT Consulting etc.
He is M. Com, MCA, LLB, MBA(IT) & Lean & Six Sigma Expert, HDASM, ITIL
certified, Lead Auditor for (ISO, ISMS), & member of Bar council of India.
Mr. Anuj has implemented CMMi-V Dev Ver1.2 at Mindmill Software Ltd, with High
maturity practices implementation.
Mr. Anuj, is Providing Quality consulting & training to more than 250 office
executives in India and around 5 International clients on various Standards and best
practices like Six Sigma, Lean, CMMi-3/5, ITIL, ISO 9001, ISO 27001, Disaster
Mgmt, BPR, BS 7799, OHSAS.
Mr. Anuj doesn't just understand IT and Quality; he also has the professional and
technical expertise required to lead right off from the front.

ORGANIZATION STRUCTURE

At VQMS, its competency is derived from rapid performance-based, industry-tailored and

Corporate Governance - enabled consultants and training services delivered by our team
of experts. Our professionals are grouped by industry focus and deliver customized
solutions to the clients.

Our professional acumen and knowledge management systems enable the delivery of
informed and timely services to clients or end users.

At VQMS, Team consists of qualified professionals with certification like Lean

Six Sigma Master Black Belts, Black Belts, Green Belts, ITIL Certified, and Lead
Auditors onto IT standard frameworks with diverse backgrounds and experiences.
At VQMS, Team consists of professionals with Graduation & Post graduation in
relevant fields with utmost expertise over quality.
Company have developed and delivered some of the best Team Building and
Problem Solving Training Programs.
Our broad knowledge base and mix of expertise allows to assist clients from
various needs analysis, strategic planning to implementation of programs such as
Lean, Six Sigma, CMMi-3/5, TQM, Lean Manufacturing, Kaizen, ISO 9000, ISO
14001, etc.

18
 That support effective team environments, which in turn enables clients to engage
in continuous improvement activities and best practices (Total Quality).

PARTIAL CORE MANAGEMENT LIST

The names of some of the important Business Heads (BH) of various functions at VQMS
at present is shown in table No. 2.1-

NAME DESIGNATION
Dr. R. Prakash Director
Adv. Virender Kumar Gupta VP: LegalCriminal

Mr. G. Atish Non-executive director

Adv. Anuj Goel Principal Consultant Director
VP - international Accreditation
Mr. Sarvesh Sharma Program Coordinator
Dr. RamanathNayak Sr. Consultant - Public Policy Expert-NGO

Adv. Ashok Kumar Kushwaha Manager: Legal

Mrs. Pooja HR Consultant

. . . . .. more
Table 2.1: Partial Core Management List

ORGANIZATION STRUCTURE AT VQMS

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 Figure 2.1: Organization Structure at VQMS

This project is a Principle Consultant-Director project and falls within the scope of
Organizational Development. Organizational Development at VQMS includes
responsibilities like mapping opportunities, learning & development, promotion & client
acquisition.

SERVICES AT VQMS

VQMS corporate governance concept consist of Consulting & Training Certification

program (Lean Six Sigma Management or other corporate Quality areas both personnel as
well as on-shore office sites location, with I counseling sessions providing multi -sensory
impact throughout the course. The methodology is the biggest factor in our programs.
Lump sum Benefits for Corporate under corporate Training & Consulting:

Exclusive guiding by Most qualified and recognized trainers and consultants

Highest accolades and acclaim across sectors with latest programs with latest
inputs
Training and assistance methodology with Multi-sensory impact.

20
 Complete Range of programs from yellow belt up to Lean Six Sigma Master
Black Belt,
Regular corporate guiding and corporate teaching programs in various cities
Unique after guiding support through very enthusiastic web based forum and
group activities
Six Sigma and Lean Implementation follow-up with powerful Top/ Senior
Management Workshops within organizations for corporate as well as individuals
Focused Project completion support and certification at no additional cost (for Six
Sigma candidates).
Helmed only by trainers with cross industry implementation and leadership
experience.

Figure 2.2: Services at Vqms

WORKSHOP:

Workshop consists of Corporate, Educational Institution, and Retail Level.

Our training focuses on the delivering High value and Hands on project
experience for individuals and corporate.
Our training focuses on the key elements, executives and managers need to drive
performance and business results.
The VQMS new standard offers a rigid and robust methodology for Lean Six
Sigma management, IT Quality management and various corporate management
trainings and certifications.

21
 We offer all the varied level of learning for various platforms too corporate and
Institution:
Lean Six Sigma Management (Master Black Belt, Black Belt, Green Belt,
Yellow Belt, White Belt),
IT-Quality (CMMi, ITIL, ISO 9001, ISMS, SQA, SEPG, Project
Management, Testing, SDLC, Metrics) &
Corporate Management (SLA-Contract Management, Soft skill Mgmt.,
Intellectual Property Patents Copyrights Trademark Designs, HR
Mgmt., Brand Management etc.).
The Type and levels of certificates each corresponds to certain maturity level of
continuous improvement culture.
We offer more than required hours of public and dedicated training courses that
are fast-paced and content rich.

TRAINING & CERTIFICATION SERVICES:

Our training focuses on the delivering high value and hands on project experience for
individuals and corporate. The VQMS new standard offers a rigid and robust
methodology for Lean Six Sigma, IT Quality management and various corporate
management trainings and certifications.

We offer all the different belts of the Lean Six Sigma (Master Black Belt, Black Belt,
Green Belt, Yellow Belt), IT Quality (CMMi, ITIL, ISO, SQA, SEPG, Testing, SDLC,
Metrics) & Corporate Management (Corporate strategy, SLA-Contract Management, Soft
skill Mgmt., HR Mgmt., Brand Management etc.) training in corporate management of
different platforms. The Type and levels of certificates each corresponds to a certain
maturity level of continuous improvement culture for the individuals and the corporate.

22
Our training focuses on the key elements executives and managers need to drive business
results. We offer more than required hours of public and dedicated training courses that
are fast-paced and content rich.

Certification consists of Standards implementation for corporate and getting certified for
organizations. We offer all the different belts of the Lean Six Sigma (Master Black Belt,
Black Belt, Green Belt, and Yellow Belt), IT Quality (CMMi, ITIL, ISO, SQA, SEPG,
Testing, SDLC, Metrics) & Corporate Management (Corporate strategy, SLA-Contract
Management, Soft skill Mgmt., HR Mgmt., Brand Management etc.) training in corporate
management of different platforms. The Type and levels of certificates each corresponds
to a certain maturity level of continuous improvement culture for the individuals and the
corporate.

CONSULTING & IMPLEMENTATION

At VQMS performance Improvement consultations and implementation, we

identify high ROI opportunities and the steps required to achieve them.
We at VQMS work with the vision to map right business objectives for the
organizations we are working for, under our consultation services.
Performance improvement through ISO 9001:2008 (QMS), Lean, Six Sigma,
CMMi, ISMS-Information Security, Internal Auditing implementation identify
better integration opportunity within the organization and the same outside the
organizations for other companies.
At VQMS, Performance Improvement consultations and implementation (through
Lean, Six Sigma, CMMi, ISMS, ISO-QMS, Internal Auditing) services identify
and assess the Road Map for business-process excellence management.
Consulting of the standard includes professional consulting, Training and future
based services designed to take your organization to the next level.
Consulting at VQMS is a thorough dedicated task of improvements for the
organizations / clients resulting in continual improvements.

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OUTSOURCING

Outsourcing through VQMS can be a cost-effective means of fulfilling the customer

contact function, provided the engagement is properly managed. Companies can feel safe,
secure and satisfied through outsourcing solutions for corporate Management services.
Organizational training equips clients with a framework for cost-effective management of
third party Customer Service Providers.

The VQMS family of experts is knowledge enthusiasts provide definitive global measure
of Organizations performance.

EXCLUSIVE BENEFITS FOR INDIVIDUALS AT VQMS LABS

Exclusive guidance for professionals and career seekers in Business / Process

excellence.
No extended batch (between 3-5 persons at max), dedicated and concentrated
trainings.
After training completion guidance
Professional CV preparation
Industrial projects (Dummy) / industrial projects providing a practical experience
Morale booster for career enthusiasts
Corporate communication knowledge in various seminars and trainings
conducted.
Interview preparation for individuals (exclusive sessions) based on demand
After course completion help for their alumni.
Special Internship programs organized for aspiring candidates as per availability.

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SPECIAL BONANZA BENEFITS AT VQMS LABS

Schedule Caste / Schedule Tribe (discounts)

Women candidates (Divorces)
Ward of Defense / Retd persons (Son / Daughter)
Defense personnel serving in Defense / Paramilitary forces.
Hamstring or any person as decided by Management.

EXECUTIVE MBA PROGRAM

VQMS is a premier Institution for Executive MBA Program, based in Delhi.

It provides Industry recognized Executive Master of Business Administration EMBA

(varied modes of learning).

VQMS's EMBA, which is a 1-year rigorous program focusing towards imparting

practical and industrial understanding, mainly on the obstacles faced by the business
world.

Executive MBA Program helps to master the opportunities in business that each of our
student represent.

This is an INDEPENDENT COURSE and is not officially attached to AICTE OR UGC

because this is an industry standard and dynamic content course conducted by reputed
institution specially for those who have missed regular 2 year formal MBA.

The focus of this course is towards industry, not education, and is aligned and meant for
career seekers who want to use their weekends to upgrade knowledge and employability
rather than job hunters.

It covers all important sectors in IT-Quality-Management (International Best Practices)

are covered substantially, since this is a General Management program for Executives.

VQMS is an ISO 9001:2008 certified, with Govt. Regn no - 229559, Min of Corporate

25
Affairs, Govt. of India International Accreditation - is approved and accredited by IAO
respectively. Curriculum of VQMS executive MBA meets international benchmarks.
VQMS provides highly cooperative environment with peer group suitable for working
people unlike distance learning or e-learning options. Certification will be from VQMS,
New Delhi.

SOFT SKILLS MANAGEMENT

To stay competitive in today's environment, organizations must provide client-related Soft

Skills Management trainings. Soft skills are still an important part of the interaction with
clients and teams - from gathering needs to implementing solutions.
This fact has influenced VQMS Training Solutions to enter into a wide array of Soft
Skills Management training which makes it an end-to-end training solutions provider. Our
Soft Skills Management curriculum includes seminar, class lectures professional skills
guidance, executive coaching, coaching the coach and well-designed training material. As
a result, our clients see a considerable increase in employee work, customer approval and
profits.
Each training program can be fully customized to meet your company's needs. We work
with you to create a program that is related to your organizational problems.
We understand your wants and obstacles and train you on the key skills and knowledge
that we know will make a change. Each program is interactive, participative and includes
agreeableness and reinforcement activities.
The target groups members are of analysts, Researchers, Managers, Leads/IT or Non-IT
management/ or any Individual who require a basic understanding of the patents and how
it may be used as an asset to company, also to enhance the quality or performance of any
vertical or domain within an organization.

Few attributes of our soft skills programs are as follows:

Transformational Leadership Training/
Guidance & Mentoring/
Leadership and Teams Team Building & Bonding/

26
 Working in Teams/
Managerial Excellence/
Supervisory Skills /
Basic Communication Skills/
Business Communication/
Excellence in Communication/
Assertiveness Skills/Negotiation Skills/
Business Presentations Skills/ Public Speaking/
Time Management Skills/
Prioritizing, Planning & Organizing/
Time and Stress Management/
Stress Management Skills/
Change Management/ Personal Effectiveness/
Interpersonal Skills Personality Development/
Corporate and Business Etiquette/ Creativity,
Decision Making/
Problem Solving Conflict Resolutions and Target Participants/
Audience.

CAPABILITY MATURITY MODEL INTEGRATION SERVICES

Capability Maturity Model Integration (CMMI) is a process improvement approach that

provides organizations with the essential elements of effective processes.
Goal of this approach is to help organizations improve their performance. CMMI can be
used to guide methodology improvement across a project, a sector, or an entire company.
CMMI in software engineering and organizational development is a process improvement
approach that provides organizations with the essential elements for effective process
improvement.
CMMI is registered in the U.S. CMMI helps "integrate traditionally separate
organizational functions, set process improvement aims and importance, provide support
for quality processes, and provide a point of mention for appraising current processes.
CMMI for Dev Ver. 1.2 consists of 22 process areas with capability or maturity levels. A
company is appreciated at a certain level of CMMI.

27
Company offer various components of the quality, consists of:
CMMi,
ITIL,
ISO,
Lean Six Sigma - Master Black Belt, Black Belt, Green Belt, Yellow Belt
SQA,
SEPG,
Corporate Management - Corporate strategy,
Testing,
SDLC,
Metrics
SLA-Contract Management,
Soft skill Management
HR Management
Brand Management
Audit Management
Gap Analysis
Pilot Implementation (Audit)
Audit (Training and Implementation)

The Type and levels of certificates each corresponds to a certain maturity level of
continuous improvement culture for the individuals and the corporate persons.

28
CHAPTER 3
29
 RESEARCH
METHODOLOGY

The process used to collect information and data for the purpose of making business
decisions. The methodology may include publication research, interview, surveys and
other research techniques and could include both present and historical information. More
over methodology guides the researcher to involve and to be active in his or her particular
field of enquiry. Most of the situations the aim of the researcher and the research topic
wont be same all time it varies from its objectives and flow of the research but by
adopting a suitable methodology this can be achieved. Right from selecting the topic and
carrying out till recommendations research methodology drives the researcher in the right
track. The entire research plan is based on the concept of right methodology.

Data collection is the process of gathering and measuring information on variables of

interest, in an established systematic fashion that enables one to answer stated research
questions, test hypothesis and evaluate outcomes. The data collection component of
research is common to all field of study including physical and social sciences,
humanities, business, etc. while methods vary by discipline, the emphasis on ensuring
accurate and honest collection remains the same. The goal for all data collection is to
capture quality evidence that then translates to rich data analysis and allows the building

30
of a convincing and credible answer to question that have been pose. The data collected
from different sources is organized and put in matrix form in order to aid the analysis.
The organized data has been then analyzed, the related findings - their implications and
recommendations.

QUANTITATIVE DATA COLLECTED

Data that can be quantified and verified, and is amenable to statistical manipulation.
Quantitative data defines the course of the data.

QUALITATIVE DATA COLLECTION

Discussions with team members and mentor

Reference to secondary data source

SECONDARY DATA

Secondary data is data collected by someone other than the user. Common
sources of secondary data for social science include censuses, organizational
information and data gathered through qualitative formula or qualitative
searching. Primary data, by contrast, are collected by the investigator by doing the
necessary information.
Secondary data analysis saves time that would otherwise be spent collecting data
and, particularly in the case of quantitative data, provides larger and higher-
standard information that would be difficult for any individual researcher to
collect on their own. In addition, analysts of social and economic reforms consider
secondary data important since it is impossible to conduct a new survey that can
adequately capture past reforms and/or breakthrough.

31
DATA COLLECTIONS SOURCES

We contact customers through mails. We send the Vqms prospects to them through mail.
If they are interested in certifications than they reply back. We also contact customers
through social networks (FB/LinkedIn/Twitter). We send our short prospects on different
groups so if any student is interested in internship the he/she can contact

We also take physical survey to know about the people opinion. A survey is also attached
in the project with its interpretation.

This is the type of primary data collection in which a researcher has to collect the data by
attending personally each and every one who is coming under his/her research area. In
this the researcher has to keep in mind the certain limitations so that he/she should not
hurt the person from which he/she is gathering data. In this the researcher, can make a
certain sheet of question or us can say a questionnaire and reach to the person personally
and get that form filled and later on researcher can accumulate all the data collected and
then analyses it. The other way of doing it is just to have a simple survey and ask peoples
what they like and what they dont like in your research topic and then summaries it in a
manner so that you can come out to a certain result of that research.

SMS / Contacts / Calls - This is a type of primary data in which i have promoted our
company and spreads its profile through calls to numbers that we have collected and
sending promotional SMS to the persons that are interested in our company. By using this
tool, I have an ease to promote my company and this takes very less time to inform
someone about the company. And nowadays the new thing is also added in this column
which is whatsapp, hike, viber and many more by which contacting someone is very easy
and fast. So, we can spread our views all over. References / Friends / Colleagues /Seniors

SAMPLING
Keeping all the constrains in mind a sample size of 33 people. The sampling procedure is
systematic sampling

CLIENTS

Steria
HCL

32
 SAP
LG
Idea
ICICI bank
NHPC
Hero
IMS group of institution
Delhi school of pharmacy
Mewar group of institution

ORGANIZATION OF THE PROJECT

Organization of the project is shown in fig no. 3.1

Figure 3.1: Organization of the Project

33
DETAILED TIMELINE / ROADMAP of the PROJECT

Detailed Roadmap of the project is second level activity plan.

The project was carried out over duration of 6-8 weeks which included implementation of
the all the phases of the project. The detailed schedule in which the project was carried
out is shown below -
Activities Timeline

& 2 WEEK 1

WEEK 4

WEEK 6
WEEK 5
WEEK 3
Introduction and basics of VQMS
Management and Principles
Data collection Plan
- Survey
...
...
...
- Questionnaire.... more
Macro analysis of the South
Delhi/Noida//Any
On field activity-survey and marketing

Communication with the identified

institutions and client acquisition
Digital Marketing
Result, recommendation and suggestion

Table 3.1: Detailed timeline / Roadmap of the project

34
 CHAPTER 4

Data Analysis

VQMS (Vigorous Quality Management System) is a team of highly experienced and

acknowledged experts in the field of the Training, Consultation and Outsourcing services

35
for national and international boundaries in Lean Six Sigma, Quality & Processes
Management and other corporate boundaries (Corporate Governance Management).

Student will be trained on the entire marketing of company. They will be assigned the
work as management Survey at corporate / Institutions, where in which you will be
provided with Training towards communication building / Personality development.
Student will also be provided with assignments like given a topic and you need to write
knowledgeable material over it. They need to develop their own potential market as a
Professional via VQMS Networks.

Later they will be trained on Digital marketing and client acquisition. We will ask them to
promote VQMS through face book and write articles weekly / fortnightly/monthly over
FB -" VQMS Six Sigma /PDP" over Marketing, Six Sigma, HR, Management Best
Practices at VQMS Networks (FB-LinkedIn-Twitter).

MACRO ANALYSIS OF SOUTH DELHI

Macro Analysis of South Delhi was done for all the institutes on the basis of which
course they offer, and identified institutes which can be potential target. College were
ranked according to their respective batch strength and course offerings.
Basis used for ranking were -
Course
Batch strength
Location

MICRO ANALYSIS

Micro analysis of the identified institute was done which included tasks such as market
mapping, price mapping, competitor analysis, analyzing existing customers & finding
new potential customers.

36
Since South Delhi has the many small corporate, newly opened institution, a
comprehensive market study of many institutions has been done. List of institution which
were studied as-

All the attributes were studied across all the institutes such as different courses, batch
strength, price points, suitable timings, competitions and location.
Different courses were listed across all the 17 institution. Out of which many were
identified in which VQMS can provide consulting and training.
Analysis of the data collected is as follows-

DIGITAL MARKETING

It includes promotion of VQMS over face book, twitter, LinkedIn, email and blogs.
Digital marketing task includes promotion of page, updating it, handing the queries,
offers, writing the articles. It is divided into following steps

1. Update your profile as Management Trainee over your Networks (FB-LinkedIn-

Twitter), so that you will later get due advantage.

2. Write your own articles weekly / fortnightly/monthly over FB -" VQMS Six Sigma
/PDP" over Marketing, Six Sigma, HR, Management Best Practices at VQMS Networks
(FB-LinkedIn-Twitter)

3. Clients are also being provided with assignments like given a topic and you need to
write knowledgeable material over it.

4. Also, you are being assigned the work towards management/corporate communication,
where in which you also been provided with Training towards communication building.

5. It also includes sending offers to institution by mail after communication with them,
handle the project related query and reply with best possible solution as soon as possible.

37
EXISTING CUSTOMERS

Steria
HCL
SAP
LG
Amity University
Idea
ICICI bank
NHPC
Hero
IMS group of institution
Delhi school of pharmacy
Mewar group of institution

LIST OF CONTATCED CUSTOMER/RETAILER

38
 Figure 4.1: List of Contacted Customer/Retailer

Q 1. Do you know about quality control certifications?

39
 Figure 4.2: Quality Control Certifications

Interpretation

30% said that know they quality control certifications, 50% said that know they are no
about quality control certifications but 30% said that they know partially about quality
control certifications.

40
 Q 2. Do you think quality control certifications are necessary for any
company?

Figure 4.3: Quality Control Certifications Are Necessary

Interpretation

80% said quality control certifications are necessary for any company, 5% said that
quality control certifications are necessary for any company and 15% said that quality
control certifications are necessary for only for MNCS/Large Scale Companies.

41
 Q 3. How do you know about VQMS Six Sigma Pvt. Ltd?

Figure 4.4: How do you know about VQMS

Interpretation

26% said that their friends have given reference for Vqms, 4% said that they have come
to know Vqms through pamphlets/visiting card and 70% said that they came know about
Vqms through other sources.

42
 Q 4. Are you interested in Certifications of any type?

Figure 4.5: Interested in Certifications

Interpretation

44% said that they are interested in Six Sigma certifications, 45% said that they are
interested in Lean Management certifications and 11% said that they are interested in
other certifications.

43
 Q 5. Do you have any previous certifications of any type?

Figure 4.6: Any Previous Certifications

Interpretation

3% said that they have any previous certifications, 25% said that they dont have any
previous certifications and 72% said that they want to get certifications in future.

44
 Q 6.How often do you need a management counseling/consulting in your
career?

Figure 4.7: Need A Management Consulting in Your Career

Interpretation

70% said that they sometime need a management counseling/consulting in your career,
10% said that they very often need a management counseling/consulting in your career
and 20% said that they never need a management counseling/consulting in your career.

45
 Q 7. Do you know any management consulting company?

Figure 4.8: Know Any Management Consulting Company

Interpretation

30% said that they know management consulting company, 45% said that they dont
know management consulting company and 25% said that they know management
consulting company, but they dont remember the name.

46
 Q 8. Do you think certifications are necessary for producing goods and
services?

Figure 4.9: Certifications Are Necessary for Producing Goods and Services

Interpretation

80% said that they certifications are necessary for producing goods and services, 15%
said that they certifications are not necessary for producing goods and services and 5%
said that certifications are not required for producing goods and services.

47
 Q 9. Do you think that certifications are made necessary in every scale of
industries?

Figure 4.10: Certifications Are Made Necessary in Every Scale of Industries

Interpretation

85% said that certifications are made necessary in every scale of industries, 15% that
certifications are not made necessary in every scale of industries.

48
 CHAPTER 5

Suggestions and
Recommendations

1. Paucity of time was a constraint. This project had dealt with two aspects.
Study of the retailers related program research which is done extensively
Web based retail -Huge amount of data is compiled for which proposals
could have be drawn similar to proposals made for retailer's program at
stores. In future, this data could be used while VQMS look into web based
retail as an option for business

49
 2. For the web, based study the data for all the retailers is collected through website.
At a number of times the information given is not complete.

3. The data as given on the website is changed at number of occasions, such as in

case of sale the selling price is changed many times. Thus, while doing the
analysis with the prices on a particular date may not be applicable after a period of
time.

As part of my learning and working I would market survey and marketing for better
results towards productivity.

50
 CHAPTER 6

Findings & Conclusion

FINDINGS

People know about quality control certifications.

People want to get certifications in future.

80% said quality control certifications are necessary for any company, 5% said
that quality control certifications are necessary for any company and 15% said that
quality control certifications are necessary for only for MNCS/Large Scale
Companies.

26% said that their friends have given reference for Vqms, 4% said that they have
come to know Vqms through pamphlets/visiting card and 70% said that they came
know about Vqms through other sources.

51
 44% said that they are interested in Six Sigma certifications, 45% said that they
are interested in Lean Management certifications and 11% said that they are
interested in other certifications.

3% said that they have any previous certifications, 25% said that they dont have
any previous certifications and 72% said that they want to get certifications in
future.

70% said that they sometime need a management counseling/consulting in your

career, 10% said that they very often need a management counseling/consulting in
your career and 20% said that they never need a management
counseling/consulting in your career.

30% said that they know management consulting company, 45% said that they
dont know management consulting company and 25% said that they know
management consulting company, but they dont remember the name.

80% said that they certifications are necessary for producing goods and services,
15% said that they certifications are not necessary for producing goods and
services and 5% said that certifications are not required for producing goods and
services.

85% said that certifications are made necessary in every scale of industries, 15%
that certifications are not made necessary in every scale of industries.

52
 CONCLUSION

It was a wonderful and learning experience for me while working in this company. This
company took me through the various phases of corporates and gave me real insight into
the world of corporate. The joy of working and the thrill involved while tackling the
various problems and challenges gave me a feel of corporate industry. It was due to this
company I came to know how work done in corporates. I enjoyed each and every bit of
work I had put into this company.

As this was very short duration assignment so could not reach towards productivity.
Result are awaited from the clients side

53
People know about quality control certifications. Most of the said quality control
certifications are necessary for any company. Large no. people know about Vqms through
other sources. 44% said that they are interested in Six Sigma certifications, 45% said that
they are interested in Lean Management certifications and 11% said that they are
interested in other certifications. People want to get certifications in future. Most people
said that they sometime need a management counseling/consulting in your career. Less
people know management consulting company. Most of people agree that certifications
are necessary for producing goods and services Mostly people said that certifications are
necessary in every scale of industries

54
 BIBLIOGRAPHY

BIBLIOGRAPHY

1. Gupta S.P And Gupta M.P, Business statistics, 5 editions.

2. Chabra T.N, Marketing Management, 4 editions.
3. www.vqms.co.in

4. https://www.facebook.com/VQMS-SixSigma-108534212600416/

5. https://www.linkedin.com/in/vqms-pvt-ltd-vqms-sixsigma-b1682945?trk

55
56
 ANNEXURE

QUESTIONNAIRES

Q.1 Do you know about quality control certifications?

a. Yes
b. No
c. Partially

Q.2 Name some quality control certifications used in big companies.

57
Q.3 Do you think quality control certifications are necessary for any company?
a. Yes
b. No
c. Only for MNCS/Large Scale Companies

Q.4 How do you know about VQMS Six Sigma Pvt. Ltd.
a. Reference from friend
b. Pamphlets/visiting card
c. Any other sources

Q.5 Are you interested in Certifications of any type?

a. Lean Management
b. Six Sigma
c. Any other please specify_________________________________

Q.6 Do you have any previous certifications of any type.

a. Yes Please specify______________________________________
b. No
c. I want to get in future (please specify the name) ________________
______________________________________________________

Q.7 How often do you need a management counseling/consulting in your career.

a. Very often
b. Sometimes
c. Never

Q.8 Do you know any management consulting company?

a. Yes (please specify) ___________________________________
b. No
c. Yes but I cant remember the name

Q.9 Do you think all certifications are necessary for producing goods and services.

58
 a. Yes
b. No (only some are necessary)
c. Certifications are not required

Q.10 Do you think that certifications are made necessary in every scale of industries?
a. Yes
b. No

Q.11 What should be done to improve the quality of goods and services.
(give your views in short) ______________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________

Q.12 Do You know anyone who requires any of the below mentioned trainings
and certifications.
i.e. soft skills, personality development, green belt, yellow belt, black belt, ITIL (any
other) please specify________________________________________________
Reference Names: -__________________________________________________
Contact Number: -___________________________________________________

Q.13 Any Suggestions/Recommendations for VQMS Six Sigma Pvt. Ltd.

59