WELCOME TO

CROWDIT
THE ULTIMATE ON-TRADE
DATA RESOURCE
CROWDIT PROVIDES AN
ALL-IN-ONE DIGITAL HUB TO
GIVE BARS INSIGHT AND
ACCESS LIKE NEVER
BEFORE
OUR VISION IS SIMPLE:
TO BECOME THE
BIGGESST ON-TRADE
DATA RESOURCE,
GLOBALLY.

SAM AMRANI CEO & Founder
- 6 years at Orange / EE Innovation, Founder &
Chairman Tamoco, Advisory Board @ Wayra and
Sky.Garden
BRENT HOBERMAN, CBE Board Advisor
Co-Founder, lastminute.com, Executive Chairman,
Founders Factory.
THE TEAM
KRISTO MIKKONEN - CTO
Former developer and technical positions at
Head of Marketing, Mas Q Menos, MBA at IESIDA
Activistion, Google, Symphony and Tailify
GUY WOLLAERT Board Advisor
- Former Chief Technical and Innovation, SVP
Coca-Cola
MARTA RIVEIRA Head of LatAm
JUHA HELMINEN Board Member
- Group Vice-President, On-Trade and Value
Management, Carlsberg Group
MATTHEW TAAFFE Head of B2B
ANDREW XENI Board Member
- CEO & Founder, Fabacus Group. CEO Europride
Limited.
4
 PRODUCT OVERVIEW
APP
The consumer facing element of the platform is
our iOS and Android apps, with support for
material web. This enables bars and brands to
connect with consumers.
In 2017 we are preparing various API
integrations and partnerships with Facebook,
Tripadvisor and TimeOut.
WEB
The Web app was primarily built for
convenience, but fast became a tool for other
sites to integrate the Crowdit solution via iFrame
to provide users multi-device access. This will
further evolve in 2017.
PLATFORM
The portal is evolving to become a central hub
for all pub and bar managers to centralize their
data as well as give them a seamless view
across all digital channels.
5
 KEY STATS

LOCATIONS SESSIONS DOWNLOADS AVG. SESSION TIME MAU

500,000+ venues listed 1.12m sessions between DAU: 35,000
with unique meta and ~530,000 02:38
2015 and July 2016.
location data across over WAU: 65,000
100 cities. AVG: 280,000 sessions
per month MAU: 150,000

6
SMART SEARCH
FEATURE
USER FUNCTIONALITY
PERSONALISED
RECOMMENDATIONS

LOCATION BASED
PROMOTIONS LOYALTY
REWARDS
 Where can I
go, get deals
and try new

THE HUB What do my

things?
How many
customers people were
from France in my bar last
like? night?
What are the USER
trends in my UTILITY Whats nearby
area? with a rooftop
By providing a utility that
terrace?
can be used by the three
parts of the industry, MARKET
Crowdit activates a PROXIMITY
RESEARCH
unique on-trade hub.

As the largest dedicated index of

bars, pubs and clubs, we have
users s earching through cities
across the globe. This translates
into a rich and unrivalled data
source for the industry.
CUSTOMER
This data can then be MARKETING
INSIGHTS
& ROI
analysed and compared on
a regional, national and Where did How many
customers customers
global level. go after viewed my
they left PERSONALISED
promotion?
my bar? CONTENT
What are the How many
demographics passers-by
of our did we
customers? convert to
customers?
What events
will I like
this week?
 INTERACTIVE CAMPAIGNS
THE PLATFORM MARKETING & ROI
Businesses c an target
Drinks brands can link specific customers and
dynamic adverts to where see who is buying your
their products are stocked. products.

ANALYSE SALES TRENDS

Through user behaviour on the
app, as well as the location data
we gain, businesses c an gain
access to a rich data source of BETTER DATA, BETTER
on-trade customers. TARGETING
Our technology enables
users to receive hyperlocal
promotions, while letting
businesses s end messages
to users in their area.
 THE MARKET

ON-TRADE HOW NEW TECHNOLOGIES GROW U.S. MARKET

Crowdit taps into the lucrative on-trade marketing budgets
at every level, from the venue to the local brand to the
multi-national.
Advertising $-spend vs. time spend takes time to catch up when first introduced. The charts below
show how the gap between money and time in digital marketing closed between 2009 and 2015.
There exist a similar gap in the mobile advertising market which will close even more aggressively
over the next few years.

DIGITAL MOBILE
$5B Multinational brands
CROWDIT

$ 3B Local brands
$22 BN OPPORTUNITY
$ 1.5B Venues

$ 1B Data
2009 2015 2015

Time spend Ad spend Time spend Ad spend

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 CUSTOMER LOCATION MARKETING
OUR SERVICE, DATA DATA DATA

YOUR DATA
Crowdit collects Gain insight into Track footfall in See how many users
unprecedented levels of on-trade trends your stockists viewed your advert
data in its mission to
become the global
leader of data in this
industry. Target users View average See how many users
based on time s pent on- engaged w ith your
interests site advert

View Discover View how many went

demographics of seasonal trends on to claim your
customers and habits promotion
BRANDS: CHARGED MONTHLY BY MARKET
1/ SEARCH
Crowdit has listed a huge database
of venues with a unique set of
information, providing meta data on
each an every venue.
Brands can correlate this with their
distribution list as the first step of
creating their campaign.
2/ SET
Brands pay a monthly license fee
to Crowdit, and are given a set
number of venues they can target
on a monthly basis as part of that
campaign. They set the venues
they wish to distribute their
content throughout, and how long
for.
3/ SCHEDULE
The campaign is set to go live and
will be pushed via geo-fence,
beacon and in-app banner ads. The
brand can attach some creative to
the banner, be this a video or
something richer to give the
consumer something to engage
with in addition to the voucher.
4/ SELECT
Consumers can engage with the
campaign throughout its lifetime,
via a push notification or in-app
banner campaign. This could be
ticketing for an event, coupon for
money off or multi-buy offer or
something totally different!
5/ SUCCESS
The Crowdit platform can then
measure engagement, traffic,
redemption and re-engagement so
brands can see how Crowdit
delivers success, every time.
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VENUES: CHARGED MONTHLY BY SIZE
CREATE
Venues upload their details
to the platform if the listing
hasnt been created already.
They can manage and
maintain their basic
information for free
CURATE
If they sign up to a premium
package, they get a whole
bunch of benefits, with the
ability to create local listings,
deals, events and coupons
and more.
CONTENT
They can schedule and push
content, understand
consumer behavior and see
who their most loyal
customers are as well as
insight around their favorites.
IN JUST A FEW WEEKS BARS
WILL SEE THE VALUE OF THE
CROWDIT PLATFORM AS
CELEBRATE!
THEY INCREASE THEIR
FOOTFALL AND LOYAL
After just a few weeks,
venue owners will see the
CUSTOMER BASE. THEY WILL
benefit of the platform with REACH AN AUDIENCE
increased sales, awareness
and access to a huge DEDICATED TO ON-TRADE
audience.
WHO WILL LOVE WHAT THEY
HAVE TO OFFER.
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 OTHER PLATFORMS
MULTI-PURPOSE

LOCAL GLOBAL

SINGLE-PURPOSE
 WHAT DOES CROWDIT BRING?
UNPARALELLED BRAND
PARTNERSHIPS
Crowdit has worked tirelessly to connect
brands to the venues and consumers
and has done so with some initial
successes, bringing the likes of
Carlsberg Group, Coca-Cola and more
through the platform.
DEDICATED TO ON-TRADE
This is a platform that is built from the
ground up to help the on-trade industry
become more digital. It directly addresses
the problems and pain points faced by
brands, venues and consumers in this
sector.
USER FIRST
The common denominator for both brands
and bars is the consumer they make the
on-trade world go around! We look to
develop a global, dedicated and useful app
for consumers to find out where to go
based on their preferences.
HYPERLOCAL TECHNOLOGY
On top of this, Crowdit is dedicated
in building a network of hyper-local
sensors that help venues and brands
be more intelligent for their
consumers.
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 REVENUE FORECAST

OUR CLAIM FOR

OUR
CLAIM FOR
OUR
CLAIM FOR

2018 2019
2016
Building users &
2017 VENUES SIGNED UP:
Onboarding Largest database of PLATFORM SCALED 250,000
clients venues in on-trade GLOBALLY. BRANDS SIGNED UP
15,000

BRANDS: 1,000 3,000 15,000

VENUES: 8,000 65,000 250,000
REVENUE: 3,840,000 18,900,000 81,000,000 16
 THANKS.
Email: sam@getcrowdit.com
+44 7770 701 701
www.crowditapp.com