Internship Report

On

Sales performance of RB group [Walton]:

Comparison between direct sales & distributors sales

1
 Internship Report
On
Sales performance of RB group
Comparison between direct sales & distributors sales
Walton Hi-Tech Industries Ltd.

Prepared For:
Mr. Shajedul Alam
Senior lecturer
Department of Business Administration

Prepared By:
Syeda Aklima Akther
Dept: USB
ID# 072011060

University of Liberal Arts Bangladesh

Date: 21 August 2011

LETTER OF TRANSMITTAL

2
Date: 21 August 2011

To,
Shajedul Alam
Senior lecturer
Department of Business Administration
University Of Liberal Arts Bangladesh

Sub: Submission of Internship report on

Dear Sir,

With due admiration and modest submission, I beg to state that I am a

student of BBA program University of Liberal Arts Bangladesh. It is
certainly a great happiness to have the chance to submit the Internship
report. I have prepared the Internship report to submit according to your
advice. The topic name is Sales performance of RB: Comparison between
direct sales & distributors sales. I have tried my best to complete the report
with more information and standard one. Please you will recommend me if
any part of the report means inappropriate and irrelevant with the subject.

I am grateful to you for giving me a great time and giving me the support to
do this report. If you want to have any clarification I will be honored to be in
your service. Thank you.

Sincerely yours,

Syeda Aklima Akther

ID-072011060
University Of Liberal Arts Bangladesh

3
 Supervisors Certificate

This is to certify that the Internship Report on Sales performance of RB:

Comparision between direct sales & distributors sales. A Case Study on
RB group [Walton High-tech Industries Limited] in the bona fide record
at the report is done by Syeda Aklima Akther, as a partial fulfillment of the
requirement of BBA of Business Administration (BBA) degree from the
Department of Business Administration, University Of Liberal Arts
Bangladesh.

.
The report has been prepared under my guidance and is a record of bona fide
work carried out successfully.

____________________
Mr.Shajedul Alam
Senior Lecturer
Department of Business administration
University Of Liberal Arts Bangladesh.

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Acknowledgement
At first, I would like to thank to almighty Allah for giving me the strength
and patience to finish the task within schedule time.

I am deeply indebted to my supervisor, Mr. Shajedul Alam, Senior Lecturer

of Business Administration, University Of Liberal Arts Bangladesh, for his
wholehearted supervision over the internship work. My heart felt gratitude
goes to him for giving me invaluable advices and suggestions to make the
internship report in final scope.

I would also like to express my gratitude to my supervisor Md. Shamim Al

Mamun (Asst. director), of marketing department of Walton for his
supervision and valuable guidance throughout my internship program.

And finally I would also like to express my foremost gratitude to RB group

[Walton] for providing me with the opportunity to being with this world
class and esteemed organization as part of my internship.

Executive Summary

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Today with technological advancement human race has achieved what few
years back were impossible. Electronic products are the source of
refreshment to human life. This papers first goal is to cover the appropriate
topics in sales relevant to the study of sales performance of RB group
[Walton].Basically this report has been developed from the basis of
secondary data. The sources of information are sales report of the company,
internet, newspaper, magazine etc. My experience also helps me to establish
this report. In this report I have tried to find out the monthly sales output
based on sales performance. And I also tried to find out the highest selling
zone. This report contains 5 chapters. Chapter 1 contains the Introduction,
Objectives, methods, limitations etc. Chapter 2 Contains the company
overview, Chapter 3 Contains project part includes sales related information.
Chapter 4 focused on conclusion, recommendation, Chapter 5 internship
experience and bibliography.

And finally the study covers the formal and informal analysis of the sales
performance and also some general comments and suggestions that the
company may take them as to improve the lacking and to achieve its desired
goals and objectives in the future.

Table of Contents
CHAPTER - 1
INTRODUCTION
1.1 Origin of the report

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1.2 Purpose of the study
1.3 Methodology of the study
1.4 Limitation of the study
CHAPTER - 2

COMPANY OVERVIEW
2.0 Company Overview of Walton
2.1 Brand of R.B Group
2.2 Products of Walton and Marcel
2.3 Company Profile:
2.4 Principle of company
2.5 Mission, Vision & Objective of Walton
2.6 Overview of Walton Bangladesh at a glance
2.7 Import &export of RB group [Walton]
2.8 Way of business operation
2.9 Corporate network
2.10 SWOT Analysis of Walton Refrigerators
Project Part
CHAPTER - 3
Project Part
3.0 Introduction of Project Part
3.1 Definition of sales
3.2 Objectives of the Report
3.3 Sales policy of RB group
3.4 Number of total plaza
3.5 Selling policy of Walton plaza
3.6 Most selling product of plaza network
3.7 Types of dealer
3.8 Selling policy for Walton distributors
3.9 Commission structure for distributors
3.10 Most selling product of dealer network
CHAPTER - 4

RECOMMENDATION CONCLUSION
Recommendation
Conclusion
CHAPTER - 5
Internship Experience
Bibliography

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 Part - 2

1.0 Introduction

Today with technological advancement human race has achieved what few
years back were impossible. Electronics product is the source of refreshment

8
to human life. When electronic company was first introduced their product
in Bangladesh, it was an expensive and fashionable item. But now its price
has also gone down considerably and more people in the society can afford
it. At present there are several marketers who are offering their product in
the electronic market. Among them Samsung, Butterfly, Singer, Konka,
Butterfly are most widely known brand. And Walton is one of the leading
electrical and electronics manufacturing company in our national market.
Walton is basically a Bangladeshi brand with a national image. In
Bangladesh it is targeting the niche market for their home appliance products
commencing their marketing strategy as of their high quality and reasonable
products. They do not do their marketing for a particular group of people;
they do their marketing those who has the ability to buy their products. Since
the standard of living of people in our country is going up, everybody is
aware about a brand of a product and wants to buy a qualitative product for a
longer period of time. Walton industry is trying to buildup a better basement
with better technology.

Since the real life business situation is always very complex and
competitive, every business has to face the intense competition and those
who can successfully operate within this critical situation can become the
blue cheap. To stay and increase the pace in the business track, the
perception and brand awareness is very important.

1.1 Origin of the study

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This report has been made as the course requirement of Internship in BBA
course. The topic for this report has been chosen by my both supervisors,
organizations supervisor Mr. Shamim all mamun, Assistant Managing
Director of Walton High-tech Industries Limited and institutional supervisor
Mr.Shajedul alam, senior Lecturer, Faculty of Business Administration. This
report contains the sales performance between direct sales & distributor
sales.

1.2 Purpose of the study

Purpose of the report is to study on the sales performance between direct

sales & distributor sales.

1.3 Methodology of the study

This report is a informative type of report. Information used to prepared this
report has been collected from formal & informal way which together
provide more comprehensive information.

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1.4 Limitation of the study
Through I have given effort to prepare this report but there is also some
Limitation of the report. They are as fallows-

Financial ratio is a confidential issue, so this report does not consider

financial ratio related information because its private limited
company.

I have started my internship behind schedule June 23rd 2011.Only one

month 22 days are not enough to complete such a report.

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 Part - 2

Company Overview

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2.0 Company Overview of WALTON

R.B Refers to Rezvi and Brothers

Ownership structure

S. M Nurul Alam Rezvi : Chairman

S. M Shamsul Alam : Managing Director
S. M Ashraful Alam : Director
S. M Mahbubul Alam : Director
S. M Rezaul Alam : Director

2.1 Brand of R.B Group:

Walton &
Marcel

2.2 Products of Walton and Marcel:

Refrigerator & Freezer

Motorcycle

Air conditioner

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 Television (CRT, LCD)

DVD Player

Microwave & Steam Oven

Domestic and Industrial Generator

Manganese & Alkaline Battery

Upcoming Project: Computer LCD Monitor, Laptop, Car, two doors

Refrigerator etc.

Walton Hi-Tech Industries Ltd. - A sister concern of R.B Group is the

pioneer of Television, Refrigerator, Freezer, Air Conditioner and Motorcycle
Manufacturing Technology in Bangladesh. R. B. Group is the country's top
business Group in electrical and electronics, Automobiles, and Home
appliances using the brand name WALTON.
The company has been running its business with a great reputation since
1977 Establishment of Walton HIL to Manufacture Refrigerator & Freezer,
Air Conditioner and Motorcycle etc. in Bangladesh is a milestone in the path
of success and reputation of the brand WALTON. Walton HIL has introduced
first advanced research and manufacturing technologies and equipments for
household & commercial Refrigerator & Freezer, Motorcycle and Air
Conditioner etc. in Bangladesh.
Walton HIL is furnished with strong Research & Development (R&D)
Division comprising of a large team of dedicated highly skilled engineers &
technical personnel from home and abroad.

Walton Hi-Tech Industries Ltd. has its own Mold & Die making section,
high precision molds & dies are made by the help of the state-of-the-art
VMC, CNC Wire-Cut, EDM etc. machines. The company has three Poly
Urethane Foaming Plants, three Thermoforming (Vacuum forming) Units;
highly equipped Metal Forming Units with Powder Coating, Nickel-Chrome
Plant & Die-Casting Section, and Robot operated Injection Plastic Molding
Plant, Highly equipped Test Lab, Printing & Packaging Section etc. Walton

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HIL always emphasizes on supreme priority in achieving customer
satisfaction. The company always ensures product quality and renders the
innovative latest technologies in its products. It has a complete experienced
professional engineering team combined with both home and abroad to serve
the valued customers.

2.3 Company Profile:

Company Name: Walton hi-tech industries ltd.

Business Type: Manufacturer, Trading Company
Product/Service(We
Television, Refrigerator, Freezer, Motorcycle
Sell):
Product/Service(We
Television, Refrigerator, Freezer, Motorcycle
Buy):
Address: 10,Dilkusha C / A Dhaka-1000
Brands: Walton
Number of
Above 1000 People
Employees:
Ownership & Capital
Year Established: 2006
Registered Capital: US$10 Million - US$50 Million
Ownership Type: Corporation/Limited Liability Company
Legal
Representative/Business Walton Hi-Tech Industries Limited
Owner:
Trade & Market
Eastern Europe
Africa
Oceania
Main Markets:
Mid East
Eastern Asia
Western Europe
Total Annual Sales
US$5 Million - US$10 Million
Volume:
91% - 100%
Export Percentage:
Total Annual US$5 Million - US$10 Million

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Purchase Volume:
Factory Information
Factory Size: 50,000-100,000 square meters
QA/QC: No
No. of Production
Above 10
Lines:
No. of R&D Staff: 41 - 50 People
No. of QC Staff: 51 - 60 People
Contract
OEM Service Offered Buyer Label Offered
Manufacturing:

2.4 Principles of Walton

Walton strengthens its CUSTOMERS-to keep

them competitive

Walton success depends on the success of its

customers. It provides its customers with its
comprehensive experience and solutions so it can
achieve its objectives fast and effectively.

Walton pushes INNOVATION - to shape the

future

Innovation is its lifeblood, around the globe and

around the clock. It turns its people's imagination
and best practices into successful technologies and
products. Creativity and experience keep it at the
cutting edge.

Walton enhances company VALUE - to open up

new opportunities

It generates profitable growth to ensure sustainable

success. It leverages our balanced business portfolio,

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 its business excellence and synergies across all
segments and regions. This makes it a premium
investment for its shareholders.

Walton empower its PEOPLE - to achieve world-

class performance

Its employees are the key to its success. It works

together as a global network of knowledge and
learning. Its corporate culture is defined by diversity,
by open dialogue and mutual respect, and by clear
goals and decisive leadership.

Walton embraces corporate RESPONSIBILITY -

to advance society

Its ideas, technologies and activities help create a

better world. It is committed to universal values,
good corporate citizenship and a healthy
environment. Integrity guides its conduct toward its
employees, business partners and shareholders.

2.5 Mission, Vision & Objective of Walton Bangladesh Limited

Mission:
To grow and increase value by implementing advanced technologies,
new products and services to provide excellent solutions to satisfy
customers requirements.

Vision:

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To provide the best solution and equipment to customer.

Goal:
To achieve market leadership, profitability, good corporate citizenship
and a sustainable growth.

Objectives:
The main objective of the company is to increase the market share in
related diversified products and solutions in Bangladesh and to assure
the potential customers of the quality and durability of the products.
Although the products are a bit highly priced but it is the best bargain
that money can buy.

2.6 Overview of Walton Bangladesh at a glance

Walton is one of the leading electrical and electronics manufacturing

company in our national market. Walton electronic product is basically a
Bangladeshi brand with a national image. In Bangladesh it is targeting the
niche market for their home appliance products commencing their marketing
strategy as of their high quality and reasonable price. They do not do their
marketing for a particular group of people; they do their marketing those

18
who has the ability to buy their product. Since the standard of living of
people in our country is going up, everybody is aware about a brand of a
product and wants to buy a qualitative product for a longer period of time.
Thus, consumer perception and brand awareness for electronic product is
now become a vital aspect when purchasing a electronic product

2.7 Import &export of RB group [Walton]

Walton import a big quantity of Electronics Consumer Goods, Automobiles

and Industrial Raw Materials from different countries including our great
country China. They also import some parts fr0m Malaysia. Our
WALTON Brand Electronics and Electrical Home Appliances ( Color TV,
Refrigerator, Air-Conditioner, Microwave Oven Etc.), Motor Cycle,
Generator have big market share in Bangladesh.

RB Group of Companies Ltd, a leading electrical, electronics and

automobile manufacturing and marketing company in Bangladesh, will
export Walton brand refrigerators and motorcycles to Malaysia.

The local company has recently signed an agreement in this connection with
famous Malaysian company 'Aget Group' at its office at Menara Safun
Tower in Kuala Lumpur. Under the agreement, in the primary stage the
Malaysian company will import 0.1 million (one lakh) refrigerators and
50,000 motorcycles every year.

Walton Adviser Mizanur Rahman and Chairman of Aget Group Sultan

Abdul Kadir signed the agreement on behalf of their respective sides. Walton

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Director (Finance) Abul Basar Howladar, Managing Director of Seven C
Resources Matiur Rahman, Managing Director of Deen Metal Industries
Ahmed Ali and General Manager of Aget Group Engineer King
Lee was also present in the signing ceremony.

2.8 Way of business operation

They operation their business in 3 way
Corporate network
Showroom network
Dealer network

2.9 Corporate network

2.9.1 Corporate Sales Plan:

Operation Policy:
Corporate sales operation through area wise-
Gulshan
Mirpur
Uttra
Dhanmondi
Motijheel
Mogbazar
Azimpur etc. of Dhaka city.

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2.9.2 Corporate slogan of Walton:

Walton have corporate slogan. Those are

# Amader ponno.
# Walton at every home

2.9.3 Jobs of Corporate Team:

Target organization by segment

Meeting Fix up
Introduction Letter
Invitation Letter
Agreement Letter (Enlistment, HR, Personal level)
Offer Letter

2.9.4 Jobs of Corporate Team:

Visiting Card, Latter head pad, Envelope, Product Catalogue, Corporate

presentation
E-mail Address, Web site etc.
Clients Database
Periodically Communications (E-mail, SMS, Corporate gift etc.)

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2.9.5 Focus or Vision of Corporate Sales Team:

Cover all the area of Dhaka city

Establish all corporate sales point very strongly
Start to job in a new sales point after covering old sales point
The sales point will be covered with a strategic plan

2.9.6 Corporate Culture

The Corporate Culture of Walton follows conservative style. The corporate

culture of Walton states that they prefer experienced and aged personal
rather then young people. The overall corporate culture of the company is
conservative and they follow it in their recruiting and promotion in the
management sector. This conservative corporate culture has a great influence
on the product image. The company doesnt encourage a young, fresh new
comers in the management and with that the so-called Crazy ideas. But
because of this negative attitude toward the crazy idea the company is
lacking in creating new dimension for the product and promotion.

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2.10 SWOT Analysis of WALTON:
Every organization is composed of some internal strengths
and weaknesses and also has some external opportunities
and threats in its whole life cycle.

Strengths

Wider product range

Strong local presence
Quality products at low price
Comprehensive knowledge of the total market and client

Opportunities

Achievement of sales growth through introduction of new

products.
Increase of sales in major cities.

Weaknesses

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 Lack of skills men power
Proper monitoring problem facing in marketing activities
Week distribution Channel
Less organized distribution
Less compliance to market demand
Lack of after seals service transportation problem

Threats

Unethical competition prevailing in the market

Political unrest hamper sales
Entry of more competitors in the market
Change of customers demand

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 PART -3

Project Part

3.0 Introduction of project Part

Today with the technological advancement human race has achieved what
few years back were impossible. Electronic products are the source of

25
refreshment to human life. At present there are several companies who are
selling their product with different selling policies in the market. Among
them Samsung, Butterfly, Singer, Konka, Butterfly are most widely known
brand. And Walton is one of the leading electrical and electronics
manufacturing company in our national market. Walton is basically a
Bangladeshi brand with a national image. In Bangladesh it is targeting the
niche market for their home appliance products commencing their marketing
strategy as of their high quality and reasonable products. Walton industry is
trying to buildup a better basement with better technology.

3.1 Definition of sale:

Total dollar amount collected for goods and services provided. While
payment is not necessary for recognition of sales on company financial
statements, there are strict accounting guidelines stating when sales can be
recognized. The basic principle is that a sale can only be recognized when
the transaction is already realized, or can be quite easily realized. This
means that the company should have already received a payment, or the
chances of receiving a payment is high. In addition, delivery of the good or
service should have taken place for the sale to be recognized.
In other hand sales is the exchange of goods or services for an amount of
money or its equivalent.

3.2 Objectives of the Report

There are two types of objective behind conducting this report. These are as
follows:

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3.2.1 Broad objective:

The broad objective of this report is to discourse about sales performance of

RB group.

3.2.2 Specific objectives:

The specific objectives for this report are as follows:

To find the sales policy.

To find number of total plaza or number of total distributors.

To find the installment policy.

To find out the commission structure.

To find out the monthly sales amount of Walton plaza.

. To find out the monthly sales amount of Walton didtributor.

. To find out the most selling product of Walton plaza.

To find out the most selling product of Walton distributor.

3.3 Sales policy of RB group:

They have 2 sales policies to operate their business-
Direct sales ( plaza network)
RB group operate their direct sales through the plaza network
Distributor sales ( dealer network)
RB group operate their distributor sales through dealer network

Information about plaza network [Direct sales]

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3.4 Number of total plaza:
In Bangladesh RB group have total 125 plazas. Area wise they allocated
their plaza In 10 zone.

SL Zone name district

1 Dhaka Gazipur,munsigonj,manikgonj new & old Dhaka
2 Chittagong 1& 2 Coxs bazar, Rangamati, khagrachari etc
3 Comilla B.Baria, chandur.
4 Noakhali Lakshmipur
5 Sylhet Sunamgonj, Moulovibazar, Hobigonj
6 Jassor Magura, Kustia, Jhenaidah.
7 Khulna Shatkhira, Norial
8 Barishal Perojur, Bhola, Barguna.
9 Faridpur Madaripur, Shariatpur

Area wise Chittagong zone becoming the highest seller zone from last three
month. Last month selling capital of the chittagong zone is up to 100
million.

[Last 3 months sales ratio in Chittagong zone]

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3.5 Selling policy of Walton plaza

Walton sale their product in 2 way

In cash
Monthly installment

3.5.1Monthly installment policy:

10 month closing

Model name MRP Cash Cash Hair Down Monthly

TV With VAT Rebate Price value payment Balance installment
22L19-LCD 26,394 1,494 24,900 30,617 12,247 18,370 1,837

10 month closing

Model name MRP Cash Cash Hair Down Monthly

Refrigerator With VAT Rebate Price value payment Balance installment
Fresh 20,352 1,152 19,200 23,608 9,443 14,165 1,416
cool[D]145lt

10 month closing

Model name MRP Cash Cash Hair Down Monthly

Generator With VAT Rebate Price value payment Balance installment
Solex-1000 14,416 816 13,600 16,723 6,689 10,034 1,003

10 month closing

Model name MRP Cash Cash Hair Down Monthly

Air condition With VAT Rebate Price value payment Balance installment

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KF 500WG/B 52,894 2,994 49,000 61,357 24,543 36,814 3,681
[1.5] split
12 month closing

Model name MRP Cash Cash Hair Down Monthly

Motor cycle With VAT Rebate Price value payment Balance installment

Xplore 1,02820 5,820 97,000 1,19271 41,745 77,526 6,461

Monthly Installment Formula:

Cash price 6% =cash rebate

Cash rebate + Cash price =MRP
MRP 16% [ ] +MRP =Hair value
Hair value 40% = Down payment
Hair value Dawn payment =Balance
Balance /10month =Monthly installment

3.6 Most selling product of plaza network:

The most selling product of Walton plaza is refrigerator. Monthly they sale
almost 20000 refrigerator in Bangladesh.

Market Segments of refrigerator

Market Segment (price wise) Percent

Below Tk.10,000 55%
Tk.11,000- Tk.20,000 23%
Tk.21,000-Tk.30,000 12%
Tk.31,000-Tk.40,000 30 5%
sAboveTk.40,000 5%
 [Segmentation of Refrigerator Market with price]

(Source: WALTON Home Appliance Industry Analysis Report)

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Information about Dealer network [Distributor sales]

3.7 Types of dealer:

Walton has two types of dealer

Dealer
Exclusive dealer Non exclusive dealer

Exclusive dealer: Those who distributor only sale Walton product

they are known as exclusive dealer. They are get extra 2%
commission
Non exclusive dealer: Those who distributor sale different
product with Walton product they are known as non exclusive
dealer. They cannot get any extra commission

3.7.1Number of total dealer:

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In Bangladesh RB group have total 950 Dealer. 245 dealer is exclusive &
705 is no exclusive dealer. Area wise they allocated their distributor channel
In 11 zone.

Zone area of distributor

SL Zone name District
01 Dhaka north Dhaka north, Gaziur
02 Dhaka south & E Dhaka south& E, Munshigonj
03 Dhaka west Dhaka west, Manikgonj
04 Bogora Sirajgonj,Rangur,Kurigram,
05 Rajshahi Pabna,Natore,Dinajur,
06 Jossore Rajbari,Kustia,Magura,Khulna
07 Mymensingh Sherpur,jamalpur,Tangail
08 Sylhet Sunamgonj,Moulovibazar,Hobigonj
09 Chittagong Cox,s bazar,Rangamati,Feni,
10 Comilla B.baria,Chandpur,Nokhali
11 Borishal Faridpur,Bhola,Barguna

Area wise Dhaka zone becoming the highest seller zone from last few
months. Last month selling capital of the Dhaka zone is up to 280 million.

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 [Last 3 months sales ratio in Dhaka zone]

3.8 Selling policy for Walton distributors

Walton sale their product in 2 way

In cash
In credit

3.9 Commission structure for distributors:

Average =Previous 3 month collection / 3

Average .collection .Cr %. For commission = Ave/Due multiply 100

For electronics product

Description Commotion %
If the credit collection balance is 49% -50% then dealer get 2% com:
If the credit collection balance is 74% -75% then dealer get 3% com:
If the credit collection balance is 99% -100% then dealer get 4% com:
If the credit collection balance is 0 in end of the month then 5% com:
For cash 6% com:
Exclusive dealer [frizzed & frizzier] dealer get extra % 1% com:
Exclusive dealer [all product]dealer get extra % 2% com
For self transport 1% com

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 For motor cycle
Description Commotion %
If the credit collection balance is 50% -74% then dealer get 3% com:
If the credit collection balance is 75% -99% then dealer get 4% com:
If the credit collection balance is 0 in end of the month then 6% com:
For cash 7% com:
Exclusive dealer get extra % 2% com
For self transport 1% com

3.10 Most selling product of dealer network:

The most selling product of Walton dealer network is refrigerator. Monthly

they sale almost 30000 refrigerator in Bangladesh.

Industry Key Success Factors

Quality of the product should be high with attractive features.

Price should be affordable and competitive
Distribution channels should be recognized
Promotional activities should focus on brand equity and image
and it should have association with lifestyles of local people.
Highly skilled sales force with managerial experience is
required to do quality control.
After sale service and warranty should be provided.

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 Competitors: competitors can be defined as two ways-
Direct competitors
Indirect competitors

In Bangladesh Walton basically do not have any competitors who can

compete directly with them according to their Brand and price. They are the
only one Manufacturer in Bangladesh refrigerator market and so that they
have lots of advantage.
But they have many indirect competitors who are exporting from
International Market, competing with them indirectly by having not the
similar quality product in the market but they are offering attractive price
with new features. The names of the competitors are- Samsung, Singer,
Toshiba, sharp, konka, Butterfly etc. some of them are assembled in china at
a cheaper cost.

Marketing Strategy:

In Bangladesh it is targeting the mass market for their home appliance

products commencing their marketing strategy as of their high quality and
reasonable products. They do not do their marketing for a particular group of
people; they do their marketing those who has the ability to buy their
product. For that they are offering free installment and after sales service.
For refrigerator they provide 5 years sales service without payment.

36
Promotion:

As for promotional campaign Walton

Distribute the brochures to the customer by going door to door.
Give their advertisements on the TV, Newspaper, and Billboard.
Participate in DITF every year.
Sometimes give mobile phones while purchasing their product.
Arrange many fair in different time period.

37
 PART4

Ending Part

38
4.0 Recommendation

As Walton is one of the reputed company in Bangladesh, there are very little
to recommend about there product or services.

Most of the people like to purchase Non-frostier refrigerator. So,

Walton should make Non-frostier refrigerator.

Walton should provide quick delivery and sales service after selling
the product.

DITF is one of the important place where people come together to buy
refrigerator at discount price. So, Walton can motivate their customer
by giving discount price.

Walton has a good possibility to get a leading position in the

refrigerator Market in Bangladesh because of its brand name
reputation. But there have a threat of start entering the new electronics
company in the national market. To keep them leading in the electrical
industry and to compete with others they have to make it well known
and available toward all the people that whenever anybody would like
to buy refrigerator they will only think about Walton brand. And if
they can use the right promotional strategy they would be able to
increase their market share.

39
4.1 Conclusion

Walton Bangladesh Limited has a great potential growth in the country as a

leading national brand with a national image. The consumers behavior
towards Walton is very positive and their satisfaction level is good. They
make a good place in electronics market especially in refrigerator market.
The consumers of refrigerator are preferred Walton refrigerator most. The
consumers believe that Walton provides high quality product with
reasonable prices in case of Walton refrigerator. Consumers of refrigerator
mainly get information from the TV commercial.

To achieve the leading position and success, lot of improvement is required

for every divisions of it. As electronics product became essential for the
consumer day by day, many marketers are coming with this product in this
electronic industry. So that it has also become a competitive market for
Walton in spite of having a good brand image and local presence in
Bangladesh. They should also take much more attention and careful action
to establish its product line in the market. Also should be identify their
customers behavior and keep the commitment with them strongly. To build
a positive perception and awareness among the consumers about their
product they have to be stronger in their promotional activities and should
maintain a good relationship both internally and externally in their corporate
life.

Finally I can conclude that Walton is one of the leading companies in

Bangladesh with a national image. They provide quality product with
reasonable price. They provide their service to customer with carefully.

40
 PART5

Internship Experience

41
5.0 Introduction
Walton is one of the leading companies electric and electronic industries of
Bangladesh, I am fortunate to o complete my internee in such a big
organization. Through my internship period I have learned so many things
from the organization which I have not learned before. I was placed in
Walton Ltd. to complete my internship. A brief description is given below
about my internship experience:

5.1 Duties and responsibilities within the organization

As I was an intern my duties and responsibilities was not so serious type. I
had to go the office thrice or fourth a week. Sometimes I had watched the
working process of plaza & dealer sales. Sometimes I send invoice paper or
motorcycle paper to the dealer as selling working process. Mainly my
responsibility was to learn work.

5.2 Reporting structure

The topic and guideline for preparing my report was given by the Assistant
Managing Director of Walton High-tech Ind. Ltd. Mr. Shamim al mamum .
He was my super visor for the entire internship period.

5.3 Department or division

As I am a student of BBA and my major was in finance but financial sector is a
confidential sector so I was placed in marketing department of Walton High-tech Ind.
Ltd.

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 Bibliography

Company:

1. Walton Hi-Tech Industries Ltd.

2. R. B. Groups of Companies Ltd.

Website:
www.waltonbd.com

www.wikipedia.com

3. Quarterly Business Review 2009

Walton high-tech industries limited

43