SYNOPSIS FOR RESEARCH PROJECT REPORT

(BBA-605)

On

A COMPARATIVE STUDY ON CUSTOMER

ATTITUDE TOWARDS ACCEPTANCE OF E-BANKING
IN RURAL AREAS OF GONDA

Towards partial fulfillment of

Bachelor of Business Administration (BBA)
(BBD University, Lucknow)

Submitted to: Submitted by:

Mr. Raj Kumar Mishra Rahul Kumar Gupta

Roll No. 1140671143

Session 2016-2017
School of Management
Babu Banarasi Das University
Sector I, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow (U.P.) India
1. TOPIC:

A COMPARATIVE STUDY ON CUSTOMER ATTITUDE TOWARDS

ACCEPTANCE OF E-BANKING IN RURAL AREAS OF GONDA

2. INTRODUCTION & REVIEW OF LITERATURE:

Internet banking (or E-banking) means any user with a personal computer and a browser can get
connected to his bank -s website to perform any of the virtual banking functions. In internet
banking system the bank has a centralized database that is web-enabled. All the services that the
bank has permitted on the internet are displayed in menu. Any service can be selected and further
interaction is dictated by the nature of service. Once the branch offices of bank are
interconnected through terrestrial or satellite links, there would be no physical identity for any
branch. It would a borderless entity permitting anytime, anywhere and anyhow banking.
Banking has never been more important to our society than it is today. The advance of
communication and computer technology and the availability of the Internet have made it
possible that one can do most banking transactions from a remote location even without stepping
into a physical financial structure - i.e., the emerging of e-banking. E-banking has been viewed
as a revolution progress in the banking industry. For instance, 20 years ago, 70% of all consumer
financial transactions went through a bank office with brick and mortar structures. Today, less
than 30% of the same consumer financial transactions run through a branch office or the lobby of
a main bank office (Online Banking Report, 2000). As a result, the banks, as an industry, are
formulating strategic plans to fight back in winning their customers. The industry believes that
by adopting new technology, the banks will be able to improve customer service level and tie
their customers closer to the bank. Meanwhile, the banking industry has been also looking for
new methods to expand its customer base and to counteract the aggressive marketing effort of
those non-traditional banking entities. Through the competition, many banks quickly realized
that there are a momentous number of customers like to do banking electronically. As such,
many banks, based on their existing 24-hour telephone banking systems, have developed and
implemented several important e -banking applications so that their customers now are able to
pay bills, transfer money among accounts, check account history, download statement
information, and computerize their checkbooks online all at easy and around the clock.

Review Literature:

The posses of development along with expending globalization and liberalization processes have
increased the number of customers and related issues. Customer protection has earned an
impotent place in the political economic and social agenda of many nations in India the
government has taken many steps including legislative.

Customer acceptance is the knowledge that a customer should have about his/her legal rights and
duties. It sis must for a customer to follow these rights. It is implemented for the protection of the
customer so that the customer is not exploited by the seller of the products.
 Contact for more
ShriKrishna
Computer Care & Cyber Zone
Chinhat Lucknow
Mo no- 9554444951
Summer Training Report
Research Report
Field Work
Project Work