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SYNOPSIS FOR RESEARCH PROJECT REPORT

(BBA-605)

On
A STUDY ON CUSTOMER SATISFATION
TOWARDS WORKING OF MOBILE BANKING IN
LUCKNOW CITY WITH SPECIAL REFERENCE
TO HDFC BANK
Towards partial fulfillment of
Bachelor of Business Administration (BBA)
(BBD University, Lucknow)

Guided by: Submitted by :


Ms. Pankhuri Srivastava DHRUV JAISWAL
VITH Semester
Roll No. 1140671066

Session 2016-2017
School of Management

Babu Banarasi Das University


Sector I, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow (U.P.) India
TOPIC
A STUDY ON CUSTOMER SATISFATION TOWARDS WORKING
OF MOBILE BANKING IN LUCKNOW CITY WITH SPECIAL
REFERENCE TO HDFC BANK

INTRODUCTION
Mobile banking is a service provided by a bank or other financial institution that allows

its customers to conduct a range of financial transactions remotely using a mobile device such as

a mobile phone or tablet, and using software, usually called an app, provided by the financial

institution for the purpose. Mobile banking is usually available on a 24-hour basis. Some

financial institutions have restrictions on which accounts may be accessed through mobile

banking, as well as a limit on the amount that can be transacted.

The earliest mobile banking services used SMS, a service known as SMS banking. With

the introduction of smart phones with WAP support enabling the use of the mobile web in 1999,

the first European banks started to offer mobile banking on this platform to their customers.

SCOPE OF STUDY

After conducting a review of researches done by various professionals a gap have been

identified. The researchers had studied the aspects of mobile banking, its introduction, its

development, adoption by the customers, consumers perception about this service, its success

and security related issues. But a very few researchers had studied the mobile banking service

with respect to the HDFC Bank. This gap had been identified and it had led to the present

research being undertaken.


Contact for more
ShriKrishna
Computer Care & Cyber Zone
Chinhat Lucknow
Mo no- 9554444951
Summer Training Report
Research Report
Field Work
Project Work

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