SYNOPSIS FOR RESEARCH PROJECT REPORT

(BBA-605)

On

A STUDY OF THE BRAND AWARENESS OF ANMOL

BISCUITS IN RURAL AREA OF LUCKNOW

Towards partial fulfillment of

Bachelor of Business Administration (BBA)
(BBD University, Lucknow)

Submitted to: Submitted by:

Mr. Raj Kumar Mishra Rakesh Chaudhary
Roll No. 1140671148

Session 2016-2017
School of Management
Babu Banarasi Das University
Sector I, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow (U.P.) India
1. TOPIC:

A STUDY OF THE BRAND AWARENESS OF ANMOL BISCUITS IN

RURAL AREA OF LUCKNOW

2. INTRODUCTION & REVIEW OF LITERATURE:

Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand

name compared with those that would accrue if the same product did not have the brand name.

And, at the root of these marketing effects is consumers knowledge .In other words consumers

knowledge about a brand makes manufacturers/advertisers respond differently or adopt

appropriately adept measures for the marketing of the brand. The study of brand equity is

increasingly popular as some marketing researchers have concluded that brands are one of the

most valuable assets the company has.

Consumer behavior is the study of individuals, groups, or organizations and the processes they

use to select, secure, use and dispose of products, services, experiences or ideas to satisfy needs

and the impacts that these processes have on the consumer and society.

Sweet or salty. Soft or crunchy. Simple or exotic everybody loves munching on biscuits, but do u

know how biscuits began? The history of biscuits can be traced back to a recipe created by the

Roman chef Apices, in which "a thick paste of fine wheat flour was boiled and spread out on a

plate. When it had dried and hardened it was cut up and then fried until crisp, then served with

honey and pepper." The word 'Biscuit' is derived from the Latin words 'Bis'(meaning 'twice') and

'Coctus' (meaning cooked or baked). The word Biscotti' is also the generic term for cookies in
Italian. Back then, biscuits were unleavened, hard and thin wafers which, becauseof their low

water content, were ideal food to store

Anmol biscuits came into being about a decade ago. Anmol has a strong hold in the highly

competitive biscuit market.Anmol has succeeded in maintaining a hold in the market very

efficiently.

Anmol offers its customers a wide variety of biscuits in various tempting flavors to suit all

tastes. The consumers can take their pick from Glucose Biscuits, Coconut Biscuits, Buttermilk

Biscuits, Chocolate Biscuits, Tea Biscuits, etc.

 Contact for more

ShriKrishna

Computer Care & Cyber Zone

Chinhat Lucknow

Mo no- 9554444951

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