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SYNOPSIS FOR RESEARCH PROJECT REPORT

(BBA-605)

On

TO STUDY THE CUSTOMER SATISFATION LEVEL


TOWARDS COCA-COLA PRODUCTS IN LUCKNOW

Towards partial fulfillment of


Bachelor of Business Administration (BBA)
(BBD University, Lucknow)

Submitted to: Submitted by:


Ms. Shreya Yadav Shubham Kumar Shrivastava
Roll No. 1140671195

Session 2016-2017
School of Management
Babu Banarasi Das University
Sector I, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow (U.P.) India
1. TOPIC:

TO STUDY THE CUSTOMER SATISFATION LEVEL TOWARDS


COCA-COLA PRODUCTS IN LUCKNOW

2. INTRODUCTION & REVIEW OF LITERATURE:

Customer satisfaction is a business term, is a measure of how products and services supplied by a

company meet or surpass customer expectation. It is seen as a key performance indicator within

business and part of the four prospective of balanced score card. IN a competitive market place

were businesses compete for customers, customer satisfaction is seen as a key differentiator and

increasingly has become a key element of business strategy customer satisfaction drives

successful private sector business. High performing businesses have developed principles and

strategies for achieving customer satisfaction. This paper presents a framework or set of ideas for

using customer satisfaction principles and strategies to improve the quality responsiveness, and

possibility of public sector privately provided services in vulnerable communities. The

framework suggested that resident who live in tough neighborhoods can be supported through

customer satisfaction strategies to become empowered individuals

Who informed perspectives influence decisions about what, how, when, and where services are

available to them. Customer satisfaction is the customers response to the evaluation of the

perceived discrepancy between prior expectation and the actual performance of the product as

perceived after its consumption.


LIETARURE REVIEW

Dhuna (1984) in his article An Analysis of Consumer Behaviour - A Case Study of Soft

Drinks done in Rohtak during 1983-84 aimed at determining the prevalent attitudes of

consumers towards soft drinks. Taking a sample of 150 consumer, he showed how factors like

age, profession, sere and income affect attitudes in the purchase of the products his finding were

as follows: Campa Cola a pure soft drinks product, was found to be highly popular among the

consumers. The second position was held by Thumps up,the third by Limca and the fourth by

gold spot. Regarding the consumption pattern of consumers, it was found that 54 percent of the

respondents were in the habit of taking soft drinks in summer only. Taste and the respondents

interest in the products advertisements, were found to ply the most important role in the

purchase - decision. It was also found that about 70 percent of the respondents changed their

brand quite often.

3. SCOPE OF THE STUDY

In this competitive modern age where different qualities and types of goods exist; branding is
given special importance in the business world not only giving separate identity but also easy
recognition to the product and so also creates a special brand preference

Customer satisfaction covers all the areas of importance to consumers which in-turn helps the
company in preparing strategies for a well-built and improved Customer satisfaction for the
product of the company. The subject is studied for the improvement of the product in view of the
limitations of the study, which will help me in acquiring a better insight and understanding the
trivial aspects of the Customer satisfaction.
Contact for more

ShriKrishna

Computer Care & Cyber Zone

Chinhat Lucknow

Mo no- 9554444951

Summer Training Report

Research Report

Field Work

Project Work

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