Action Definition n on Actions Page actions t Programs Tables file import
May run Runs once Runs once many times May run Runs once per per on a many times per prospect prospect prospect on a prospect prospect Manual This action will assign a prospect to the list of your Add [prospect] to list choice.
This action will add or subtract a specified number of
points from the prospects score beyond the default Adjust score score value for that object type. Adjust score in a scoring category Change prospect score Add list
Allow Deleted CRM Lead or
Contact to Recreate from Pardot This action will apply the prospect tag(s) of your Apply tags / Add tags choice. This action will assign a prospect to the user of your choice. This will not reassign prospects who already have an owner, but will assign reviewed prospects. Note: This action should always be the last completion action in a series. Accounts with verified CRM connectors will immediately sync a new prospect with the CRM after the user assignment, before any of the other completion actions in the Assign prospect to user sequence are performed. The prospect will be assigned to a user in the group Assign prospect to group according to "round robin" principle Change profile criteria Change prospect field value Clear prospect field value* Automatio Segmentati Completion Engagemen Prospect Action Definition n on Actions Page actions t Programs Tables file import This action allows you to add to or subtract from values for number fields (only number fields will Increment prospect field value appear for this action). faux Delete Mark as reviewed
Delete prospect(s) and add their activities and field
Merge values to one surviving prospect ("master") This action will notify the prospect's assigned user of Notify assigned user their activity. Notify user This action will notify the user of your choice. This action will register the prospect for an upcoming webinar. See Registering a Prospect Via a Form for Register [propsect] for webinar more information. This action will remove a prospect from the list of Remove [prospect] from list your choice. This action will remove the prospect tag(s) of your Remove tags choice. This action will send a prospect the email template of Send autoresponder email your choice. Send prospect email This action will set a prospects profile to your Set profile selected choice. Change prospect profile This action will notify the user of your choice by Notify user via Twilio (phone) phone if the Twilio connector is verified. This action will allow you to create a task in Salesforce with a Subject, Assigned To, Priority, and Status. You can optionally add a Due Date, Reminder Date, and Comments. If the prospect only exists in Pardot (no Lead or Contact record in Salesforce), the task will not be pushed up to Salesforce unless you assign them (to a user, a queue, a group, or active Create Salesforce task assignment rule). Automatio Segmentati Completion Engagemen Prospect Action Definition n on Actions Page actions t Programs Tables file import Add prospect to Salesforce A prospect can be assigned to one Pardot campaign Campaign but to several Salesforce Campaigns This action will change a prospects Pardot Set prospect's first touch campaign Campaign.