CERTIFICATE

This is to certify that the project report entitled Consumer Perception Towards Online
Advertisements submitted by Shubham Kumar is a bonafide piece of work conducted
under my direct supervision and guidance. No part of this work has been submitted for
any other degree of any other university. The data sources have been duly acknowledged.
It may be considered for evaluation in partial fulfillment of the requirement for the award
of degree of Masters of Business Administration.

Date:

Ms. Ashima Kalia

Assistant Professor
AIMTC
Jalandhar

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 PREFACE
As MBA course requires equal attention towards practical as well as theoretical aspects
of business, various problems are to be dealt within that course .Thats why research
programs are their to give deep as well as thorough knowledge of subjects and problems
which are practical whenever one enters in the profession .

Research programs are included in the curriculum of various management courses so as

to provide students with practical knowledge and exposure to professional life.

The project entitled Consumer Perception Towards Online Advertisements. The

research clears the perception of customer towards on line advertisement. To study the
consumer perception, the first task will to know about the concept on which the project
was based. Then we will set criteria, on the basis of which the above concept was valued.
The factors, on the basis of which the research will be done, analyzed, evaluated and then
presented. The research will statistical in design and extensive analysis brought to light
several facts. Certain questions will ask to customer and on the basis of the answers,
various findings will have been given. In order to analyze the data and draw conclusions,
statistical techniques such as simple average and percentages will use and see by pie
charts. A sincere effort will be made to bring about clear facts and there is a hope that this
report will meets the given expectations and various requirements of the research.

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 ACKNOWLEDGEMENT

No report can be completed without the guidance, assistance, inspiration and co-
operation from various quarters. This report also bares inspiration of many people. I take
this opportunity to express my profound sense of gratitude and respect to all those who
helped me through the duration of the project.

First of all, I would like to thank Mr. Rajesh Bagga (Director), APJIMTC, Jalandhar,
Punjab for their stimulating guidance and continuous encouragement.

I would like to give special thanks to Ms. Ashima Kalia (Assistant Professor), my guide
for their valuable guidance and proper advice during the course of our project work.
Without her help,this report would not have seen the light of the day. This work would
not have been possible without her constant supervision.

At the end I would like to thank all the respondents for their immense cooperation and
help throughout our project work. Finally, I would like to thank all those who directly or
indirectly help us in completion of our project.

Date (Shubham Kumar)

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 TABLE OF CONTENTS

Certificate i
Preface ii
Acknowledgement iii

CHAPTER NO. CHAPTER TITLE PAGE NO.

1 Introduction 1-19

2 Review of Literature 20-24

3 Need, Scope and Objectives of the Study 25-26

4 Research Methodology 27-30

5 31-39
Data Analysis And Interpretation
6 40-41
Finding of the Study
7 42-44
Conclusion and Recommendations
References

Questionnaire and annexure

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Table No. Table Title Page No.

5.1 Awareness of Online Advertising 32

5.2 Number of Respondents Reading Advertisement on Internet 33

5.3 Frequency to Access Online Ads 34

5.4 Form of Advertising media do you prefer 35

5.5 Method of Online advertising 36

5.6 Online advertising really usefull 37

5.7 What do you look out for advertising 38

5.8 Advertising Influencing on your buying behaviour 39

LIST OF TABLES

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 LIST OF FIGURES

Figure No. Figure Title Page No.

5.1 Awareness of Online Advertising 32

5.2 Number of Respondents Reading Advertisement on Internet 33

5.3 Frequency to Access Online Ads 34

5.4 Form of Advertising media do you prefer 35

5.5 Method of Online advertising 36

5.6 Online advertising really usefull 37

5.7 What do you look out for advertising 38

5.8 Advertising Influencing on your buying behaviour 39

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