X

X X
0.4X
0.2X
2.5X OVERVIEW 0.2X Customer
Customer
2X
X
8X
1 Service
Service X 1
brand assets
0.4X 0.8X
0.5X 2X

Primary Header Signage

element Projects brand confidence through simplicity & sophistication

ASC Name
1-800-2345
ASC Name 1-800-2345
Customer
* www.samsung.com
www.samsung.com Service

White fascia with depth represents the unlimited possibilities Samsung brand offers
Stripes reinforce accelerating & dynamic qualities while serving as iconic graphic element
* Display the Contact Center phone number and Samsung website
* Display ACS Name only if it is mandatory
* Please refer p.76-78 for technical drawings

Secondary Brand Wall

element Builds connection to Aspirational Brand values as an icon of AB GSI 1.0
Brand Wall is a Supporting Branded Structure within the Customer Customer Service
Service Center

Sky blue fascia signifies change in brand identity

Essential to reinforce brand ideal, impacting financial performance
& long-term brand success
* Please refer p.79 for technical drawings

Customer Service Customer Service

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