The solid black background gives it an
authentic look and ensures the detail stands
out such as the typography, images etc.
Here is the bands name which will be
recognisable to their fans and target
audience. The gold font and the serif font
used is very effective and contrast well
against the black background.
Here we see the name of the album Sigh
No More positioned centrally at the top of
the advert, just underneath the artists
name. This ensures the artists target
audience are in no doubt as to what to look
out for when going to buy this album.
This little symbol seen at the top and bottom
of the central image acts like a border,
separating the images from the text. This
adds to the overall design of the advert and
the ideology of the artist.
Here in quotation marks is a review of the album
taken from the magazine NME. For audiences, this
helps to identify and represent the bands style of
music and image, confirming to them that they are a
successful band worthy of their attention. This acts
as a teaser to entice fans into buying their new
album, particularly as some will place great credence
in what critics have to say and this influences what
they watch and purchase. Therefore, when
designing my advert for my artist I will consider
replicating this by also including an album review.
In this text box, there are three song titles which we assume are important
and recognisable to the target audience, therefore drawing fans in and
encouraging them to buy this album when it becomes available. The
typographys layout suits the overall design of the advert and
complements the colours, images and other text. The font used for the
song titles is serif which connotes an old but sophisticated style, which is
suitably representative of the artist. The relationship between the font, the
artist and overall feel works well, is effective and quite unique.
Here we have the logo which we assume
represents the record company that signed
the standard serif font but also it ensures that it
this artist. This logo is itself, is a form brand
identity for the artist and it will resonate with
fans who will associate it with the band.
The central images of this music magazine advert for the
artist Mumford and Sons is very creative. They have taken
individual images of band members with their instruments,
positioned in the same setting and formed a collage. The
images effectively portray the genre of music played by this
band produce, which in this case is indie folk music. This is
evident through the setting used (field with trees in the
background, clear sky and the sunshine). It appears as
though a filter has been added in post-production to make
the images look like they have been taken with an old instant
Polaroid camera.
A warm tone has been created which makes them look
rather blurred and old, as though these were taken some
years before and have deteriorated over time. This has been
purposefully done in order to add to the image and
stereotypical style / genre of music they play. They have
replicated an old, fragile photo album. We can see on the
bottom right image there are dots where they have added a
filter and we see the pixels similar to those on a computer
screen. Also on this particular image, unlike the others at the
bottom, we see reflections / shadows of the band playing
together in order to show the story / journey they are on.
The images certainly look aged and somewhat faded,
affected by the elements and course of time. The images
appear to have been strategically positioned, whereby the
image top left and bottom right have the same orange tinge
to the wheat / hay and a similar sky. The other two images
also mirror each other in the same way with the yellow tinge
to the wheat / hay. For the audience, we make this
connection between the band members, seeing them as a
close nit group which helps us to interact with them and their
music.
This fancy serif font, which says including,
provides a subheading for the albums content, we
assume. Having this slanted / italics font breaks up
catches your eye and this works very well with the
overall design.