Demantra- The New Mantra

Business Drivers in the Supply Chain Management Space is becoming critical for
businesses that want to rapidly transform into lean global enterprises. Operational
excellence, growth through innovation, and risk and compliance management seem to
be the key imperatives driving this need.

Planners and forecasters have struggled for years trying to improve on the accuracy of
their forecasts. ERP software packages have provided tools to assist those people in
their quest for a more accurate forecast. They have provided them not only with the
tools to develop those forecasts but they have given them many different methods to
generate them. Unfortunately these traditional forecasting methods either do not offer
the capability to introduce in other causal factors outside of seasonality or they will
reject the causal factor as not having a large enough impact. This can be terribly
frustrating to the users who know from experience or common sense that these causal
factors need to be introduced in order to improve on the forecasts.

Industrial Challenges:

• Long Manufacture Lead Times

• Promotion Fluctuate demand

• Poor collaboration between Sales, Marketing, Demand Management, Operations

and with customers.

• Multiple Product attributes make Demand Planning challenging

• Sell in Vs Sell through

• New customers Planning

• New lines & Products

 • High Inventory cost

Oracle’s Demantra application utilizes a more sophisticated modeling technique called

Bayesian Modeling. Bayesian modeling allows the user to introduce as many causal
factors as they deem important or relevant. There are guidelines to the number of
causal factors that should be introduced into the generation of any forecast.

Features and Benefits of Demantra

• Demantra Demand Management solution lets you sense, plan for, and
proactively respond to demand and model new products based on the lifecycle of
existing products, or you can model new products or versions that supersede
existing products.

• Demantra Real-time Sales & Operations Planning gives planners and

managers the information and planning tools they need to take command of day-
to-day planning processes and provides the foundation for a responsive sales
and operation planning process that enables the current and emerging best
practices in adaptive demand-driven planning.

• Demantra Predictive Trade Planning gives you unparalleled accuracy and

sophistication in volume forecasting, pre-event simulation, and post-event
evaluation, all at account managers' fingertips. It provides a comprehensive sales
and account planning environment that allows account managers to manage all
routine sales forecasting and account planning activities from a single screen.

Similar Products:

Some niche players like Chorley named SAP, i2, JDA, Logility and CAS.

Demantra’s Key Customer Groups

• Consumer Packaged Goods

• Medical Devices
 • Consumer Durables

• Quick Serve Restaurants

• Media and Entertainment

Training Institutes Offering Demantra Training

There are many institutes that offer Demantra Training. These are some of them that
are situated in India.

• Sattvica

• Sanaari Software Solutions

• Sicher Global Solutions Inc

Apart from these there are many boot camps and online trainings that are available for
Demantra. In these trainings most of these topics are covered:

Key Elements of an Oracle Demantra Client Expressions

Solution
Implementation Considerations Understanding the Series Editor
Steps in the Implementation Roadmap Aggregating Data
Architecture Considerations Disaggregating Data
The Collaborator Workbench and Workflows and Methods
Worksheets
Understanding the Collaborator Understanding Workflows
Workbench
Understanding Worksheets Understanding the Workflow Manager
Understanding Ownership and Understanding Methods
Maintenance of Data
Filters, Open With, and Embedded Importing And Exporting Data
Worksheets
Understanding Embedded Worksheets Understanding the Integration Interface
Wizard
Worksheet Filters Using Open and Open With
The Demantra Data Model Data Storage
Core Demantra Tables The Data Model Wizard
Introduction To Levels Level Types
Level Hierarchies Level Attributes
Understanding the Level Editor Working With Series
Understanding Series Server Expressions

It has been seen that while most of the organization's today realize the importance and
benefits of Demantra, in many cases the total cost of building an integrated Demantra
environment is out of IT budget limits. Many companies provides Demand driven
business solutions which optimize the forecasting process in the world's top companies,
using the best of breed technology for forecasting- Demantra. Some of the
organizations apart from Oracle that have a predominant number of employees with
Demantra skills are Zensar Technoligies, Sierra Atlatic, Inspirage and HCL
Technologies. This list is followed by other companies like Infosys, Deloitte and CTS.

Geographically these skills are more available in the US. But taking India into
consideration they are available to a great extent in Pune in the West, Hyderabad
followed by Bangalore and Chennai in the South.

In the present scenario when every firm is trying to go lean Demantra is in great
demand and so are the employees with these skills. It seems to be a bright dawn for
Demantra.