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ZARINA DENAN
Doctor of Philosophy
October 2011
Candidate's Declaration
I declare that work in this thesis was carried out in accordance with the regulations of
Universiti Teknologi MARA. It is original and is the result of my own work, unless
otherwise indicated or acknowledged as referenced work. This thesis has not been
submitted to any other academic institution or non-academic institution for any degree
or qualification.
In the event that my thesis be found to violate the conditions mentioned above, I
Programme Management
Manufacturing SMEs
Signature of Candidate
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ABSTRACT
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ACKNOWLEDGMENTS
Assalamualaikum,
I wish to express my gratitude to both my supervisors, Associate Professor Dr. Noraini Ismail and
Professor Dr Noormala Dato' Amir Ishak. I would like to extend a special thanks to Associate
Professor Dr Noraini Ismail for her constant supervision and advice. I will always be indebted to
her for sharing with me her valuable time, knowledge and most of all, her trust.
My sincere thanks to Prof. Ramayah, Dr. Norzanah Muhammad and Dr. Primadita Sharmala
who have validated my questionnaire. Not forgetting Dr Siti Zaleha Abdul Rasid for her kind
assistance and advice.
I really appreciate the understanding and support from my husband, Mohd Yaakop, my son Razin,
my brothers and sisters, my friends in UiTM Segamat and my officemates (MNI room) in UiTM
Shah Alam, without whose encouragement would make my Phd journey impossible. Also I
would like to thank all my Phd colleagues, Noorasyikin, Fahmi, Nizam, Ani @ aini and Zatul for
making my Phd journey the most memorable one.
I also would like to dedicate this thesis to my late parents Yatimah Hassan and Denan Timin who
were there when I needed them the most and without their blessings my PhD journey might not
reach its destination. My prayer will always be with you both.
Last but not least, thank you to Universiti Teknologi MARA for the financial assistance and
support throughout the duration of my project.
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TABLE OF CONTENTS
CANDIDATE'S DECLARATION ii
ABSTRACT iii
ACKNOWLEDGEMENT iv
TABLE OF CONTENTS v-viii
LIST OF TABLES ix-x
LIST OF FIGURES xii
GLOSSARY ACRONYMS xiii
CHAPTER 1: INTRODUCTION
1.1 Background of the Study 1
1.2 Problem Statement 5
1.3 Objectives of the Study 7
1.4 Research Questions 7
1.5 Justification 8
1.6 Significance of study 10
1.7 Scope of the Study 11
1.8 Outline of the Thesis 12
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3.3.1 Innovation Performance 43
3.3.2 Financial Performance 46
3.3.3 Operational Performance 48
3.4 Absorptive Capacity 49
3.5 Dimensions of Absorptive Capacity 54
3.5.1 Knowledge Acquisition 55
3.5.2 Knowledge Dissemination 57
3.5.3 Knowledge Exploitation 60
3.6 Prior Knowledge 63
3.7 Discussion and Gaps in Previous Studies 67
3.8 Environment 70
3.9 Strategy 73
3.9.1 Strategic Planning Formality 73
3.9.2 Strategic Decision Making Process 76
3.10 Theoretical Development 77
3.10.1 Influence of SMEs Owner Prior Knowledge
on Absorptive Capacity and its Dimensions 78
3.10.2 Influence of Absorptive Capacity on Overall
Performance 80
3.11 Moderating Roles of Environment, Strategic Planning Formality and
Strategic Decision Making Process 82
3.11.1 Moderating Impact of Environmental Dynamism on
Absorptive Capacity- Performance Relationship 82
3.11.2 Moderating Impact of Strategic Planning Formality on
Absorptive Capacity- Performance Relationship 84
3.11.3 Moderating Impact of Strategic Decision Making Process
on Absorptive Capacity-Performance Relationship 86
3.12 Summary 89
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4.2 Sampling 92
4.2.1 A Selection of SMEs Industries 92
4.2.2 Sampling Selection 93
4.3 Unit of Analysis and Respondents 96
4.4 Questionnaires Design 97
4.4.1 Section A; Firms Profile 101
4.4.2 Section B; Owner's Prior Knowledge and Dimensions of Firms 102
4.4.3 Section C; Firm's Performance 104
4.4.4 Section D; Business Environment - Environment Dynamism 105
4.4.5 Section E; Strategic Planning Formality& Strategic Decision
Making Process 105
4.5 Questionnaire Pretest 106
4.6 Data Collection 106
4.7 Data Analysis 108
4.7.1 Data Cleaning & Screening 108
4.7.2 Profile Analysis 108
4.7.3 Inferential Data Analysis 109
4.8 Summary 110
VII
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5.5.3 Absorptive Capacity and Financial Performance 138
5.5.4 Moderating Effect of SDM on AC-OP Relationship 139
5.5.5 Moderating Effect of SDM on AC-IP Relationship 142
5.7 Summary 143
CHAPTER 6: CONCLUSIONS
6.1 Introduction 147
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6.2 Low R Square (R ) Value 148
6.3 Discussions 150
6.3.1 The Influence of OPK on AC 150
6.3.2 Association between AC and Performance 154
6.3.3 The Moderating Effects of Strategic Decision Making Process
AC-Firms Performance Relationship 156
6.3.4 The Role of Strategic Decision Making Process as Moderator
on AC-Innovation Performance Relationship 159
6.4 Theoretical Implications 160
6.5 Practical Implications 161
6.5.1 Government/Policymakers 161
6.5.2 SMEs 164
6.6 Limitation & Suggestions for Future Research 165
6.7 Conclusion 168
6.8 Summary 169
REFERENCES 170-195
APPENDIX A
APPENDIX B
APPENDIX C
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LIST OF TABLES
Table Page
5.9 Correlation matrix for all 11 items used in the scale 122
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5.13 CITC, Reliability and Extracted Variance for the
5.14 Correlation matrix for all 18items used in the scale 128
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LIST OF FIGURES
George(2002:192)
A conceptual framework
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CHAPTER 1
INTRODUCTION
objectives, justification, scope, contribution of the study, the research questions and
organization of thesis.
& Sexton, 2001). Past research on SMEs performance has shown that absorptive
capacity influenced SMEs innovation performance (Wang, Wang & Horng, 2004;
Jantunan, 2005; Therin, 2007), operational performance (Liao, Welsh & Stoica, 2003;
Therin, 2007) and financial performance (Therin, 2007). SMEs' performance will
increase when they have more knowledge and able to identify opportunities in the
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This study plans to examine how performance of manufacturing SMEs in
way of managing knowledge (Desouza & Awazu, 2006). It is widely recognized that
SMEs are the driving force of Malaysia's industrial development (Normah, 2006)
however; they are facing with a lot of challenges especially in terms of skilled
afford to have specialized manpower or proper level of education, yet they are bound
to certain networks which provide them with the source of knowledge (Noteboon,
1988; Sparrow, 2001; Gray, 2006; Chen, Duan, Edwards and Lehaney, 2006). Thus,
the question now arises as to how manufacturing SMEs in Malaysia use their
firms' performance.
routines, norms and physical spaces that govern everyday organizational activities.
Managers of today's organizations are recognizing that not only organizations should
be fast and flexible in order to survive in complex and dynamic environment but also
Liao et al (2003) they need to have capabilities in acquiring external knowledge and
disseminating the knowledge amongst them then the firms could response faster to the
market. While Wang et al's (2004) study found that knowledge acquisition is
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important in influencing SMEs' product innovation. Therm (2007) using samples
from SMEs Australia substantiated Wang et al.'s (2004) study and added that the four
harnessed and leveraged to be useful. There are so many ways on how organizations
can leverage the knowledge around them - reducing failure rates in Texan Pizza
Restaurant through exploiting the franchisor's local experience (Kalnins & Mayer,
Decarolis & Deeds, 1999; Matsuo & Kusumi, 2002; Boudreau, 2002; Groen, 2005)
leveraged. Liao et al. (2003) highlighted that the better the absorptive capacity of
SMEs, the more able it is to recognize opportunities in proactive rather than reactive
ways. They found that high levels of responsiveness (acting upon knowledge
acquired) are associated with such things as a capacity for external knowledge
opportunity exploration as opposed to exploiting existing ones and the ability to focus
outwardly.
One particular research by Cohen and Levinthal (1990), has triggered many
researchers to study and extend the concept of absorptive capacity. Their study
suggested that firm's ability to acquire, assimilate and exploit knowledge, or in other
Nevertheless, recent research has further extended the concept of absorptive capacity
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instead of treating absorptive capacity as byproduct of firm's R&D to absorptive
widened from solely looking at the impact on R&D but more on firms' process and
behavior. Studies done by Liao et al. (2003), Wang et al. (2004) and Jantunan (2005)
have adopted Zahra and George's (2002) new concept of absorptive capacity as a set
regulatory burdens, among many others (Wang, 2003). This will put increasing
might threaten firms' survival and their profitability. Therefore, having competitive
Cohen and Levinthal (1990). Prior knowledge, which can be in a form of basic skills,
shared language, also include knowledge of the most recent scientific or technological
developments in a given field (Cohen & Levinthal, 1990), and knowledge that
determines the ability of a firm to acquire, to assimilate and to exploit the external
knowledge and hence influence the performance of firms (Liao et al., 2002; Wang et
al, 2004 and Jantunan, 2005). This study adopts Zahra and George's (2002) definition
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of absorptive capacity which portrays absorptive capacity as organizational process
It is important for the study to be carried out and relate SMEs performance to
absorptive capacity because since it was introduced absorptive capacity has been
absorptive capacity have shown that external knowledge when combined with the
existing knowledge through the routines and processes of firms will turn into firms
valuable assets such as new product development, ability to recognize and improve
SMEs probably because their priorities are overwhelmed by other capabilities such as
though SMEs have external information around them it might not necessary lead to
competence development unless the firms have a certain degree of absorptive capacity
Performance of Malaysian SMEs is crucial not only to the firm itself but also
to the economy in general. Reports showed that Malaysian SMEs failure rates are at
least triple as compared to country such as Australia (Noor Hazlina & Pi-shen, 2009).
They highlighted the causes of failure amongst Malaysian SMEs are due to issues
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SMEs in particular to find ways to improve their performance in order to survive as
they are so vulnerable to the global economic shocks. There is a need to focus on
Positive firm performance can be achieved by creating new knowledge through the
absorptive capacity.
There were several studies that examine factors which contribute to SMEs
entrepreneurial orientation (Za'faran & Oswald, 2006), top management role (Arawati
performance. Recently, many studies have focused on SMEs, yet study that focuses
on Malaysian manufacturing SMEs are still lacking (Ramayah et al., 2004). Thus, this
vital for them to leverage the capabilities such as absorptive capacity because SMEs'
survival and long-term viability also depend on their ability to innovate (Zahra,
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Objectives of the Study
performance.
absorptive capacity.
Research Questions
More specifically, the following broad questions were addressed in this study:
performance?
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2) Will prior knowledge influence firm's absorptive capacity in SMEs?
performance?
Justification
businesses.
2010) reported that SMEs are not only facing the macro challenges but also
and information.
3. The Second Industrial Master Plan (IMP 2) and Third Industrial Master Plan
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higher degree of capital and technological utilization, efficient use of human
4. Not only that SMEs' contribution to the economy is vital but SMEs are also
such as leadership, people and culture (Davenport & Bibby, 1999, Culkin &
5. The New Economic Model which was launched in 2010 highlights the
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1.6 Significance of the Study
based view as the underlying theory. This study also develops the
environments.
Malaysia.
in the last twenty years, i.e. estimated to provide 57 per cent of the total
that has received little attention is how these firms manage knowledge to
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create competitive advantage. A study done by Rahman (2004), on KM
per cent practice formal KM. The finding also demonstrated that
Malaysian SMEs still believe that IT was the major source of KM,
revealed the role of SMEs owner prior knowledge in influencing absorptive capacity
and largely dependent on global demand as well as was adversely affected by the
global recession (10th Malaysia Plan, 2010). Since SMEs have a lot of constraint, the
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high dependency on global demand would add up to their obstacles in achieving
Malaysia's goal to become industrialized nation by the year 2020. Thus, it explained
sector represented, proportionate samples were taken from seven main industries in
manufacturing sector; textile and apparels, food and beverages, metal and metal
and plastics products and wood and wood products. These sectors were chosen
because they accounted for 75.1 per cent of the total manufacturing SMEs
This section outlines the structure of the subsequent chapters of this thesis.
Chapter 1 has provided an overview of the proposed research and identified the
on absorptive capacity and the role of owner prior knowledge plays in building
framework adopted for the thesis and the research hypotheses to be tested. Chapter 4
describes the methodology used, the sample and the analytic approach. Chapter 5
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presents the results of the data analysis. Chapter 6 provides a discussion of the
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