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COMMUNICATION:

Communication is sending and receiving information between two


or more people. The person sending the message is referred to
as the sender, while the person receiving the information is called
the receiver.

The information conveyed can include facts, ideas, concepts,


opinions, beliefs, attitudes, instructions and even emotions.

Business Communication and Management are closely related to


each other. Business Communication is considered as the
lifeblood of Management. Management can do nothing without
Business Communication.

ROLE OF COMMUNICATION IN MANAGEMENT:


1. Communication and decision making
2. Communication and Planning
3. Communication and Execution of plans
4. Communication and Elimination of Rumors
5. Communication and Motivation
6. Communication and Raising Employee Morale
7. Communication and Controlling
8. Communication and Co-ordination
9. Communication and Counseling
10. Communication and Achievement of Targets
11. Communication and Directing the Subordinates
12. Communication and Creating Image

1. Communication and Decision Making: Management is to


take decision in different areas for the smooth functioning of
the organization activities. Business Communication helps
Management to take proper and timely decision by providing
information in relevant areas.
2. Communication and Planning: Planning is one of the most
important Management functions. Business Communication
facilitates the planning process by supplying information,
opinions, ideas, logistics etc. from various quarters within
and outside the organization. Without proper Business
Communication no effective plan can be made and carried
out.
3. Communication and Execution of Plans: Plans are made
to perform the Business activities efficiently and planning
requires gathering necessary information. Business
Communication helps collecting the relevant data from
different sources. After the plan has been prepared, it
requires implementation and Business Communication plays
vital role in the execution of plans by circulating them among
the officers and employees and by giving them necessary
directions.
4. Communication and Elimination of Rumors: In an
organization there are different types of people. Sometimes
there may be rumors or fake information may be leaked out
that creates unrest among employees. If there is well
established Business Communication system,
Management can continuously keep in touch with the
employees about every change in the organization that
reduces the rumors.

5. Communication and Motivation: Motivating the employees


to respond desirably is another important function of
Business Communication. In organizational communication,
the major task of Business Communication is to motivate the
employees to work harmoniously to attain organizational
objectives.

6. Communication and Raising Employee Morale: Morale is


the individual and collective spirit and moral condition of
employees with regard to discipline and confidence. Low
morale makes the employees idle and
frustrated. Management always ties to raise the morale of
employees through Business Communication to that they
think that they are important for the organization.
7. Communication and Controlling: Controlling is an
important function of Management and Business
Communication plays vital role in this controlling
process. Business Communication provides information to
the top executive on different issues that helps the
Management establish a well-managed controlling system in
the organization

8. Communication and Co-ordination: In this age of


specialization, there are various departments in an
organization like planning, production, marketing,
administration etc. if these departments do not communicate
with one another as well as with the Management, there will
be no co-ordination among them. So, Business
Communication is inevitable in the organization for bringing
co-ordination among the various departments.

9. Communication and Counseling: Counseling is an


organized and specialized form of advice. Counseling is
objective, impersonal and professional. A number of large
Business Organizations have their counseling departments.
Services of specialists are engaged for this purpose and
employees receive free medical advice, legal advice and
vocational guidance etc.
10. Communication and Achievement of Targets: Every
Business organization accumulates its efforts to carry out
certain goals or targets. Proper Business
Communication system encourages the employees of very
level by providing relevant information. Instructions and
directions. It helps the Management to make the employees
committed towards the attainment of organizational
objectives.

11. Communication and Directing the Subordinates:


The subordinates of an organization need necessary
directions and orders from their superiors for better job
performance. so, Business Communication is required for
directing the subordinates.

12. Communication and Creating Image: Business


Communication creates image of the organization by linking
various parties that helps the organization to survive in the
competitive environment.

Form the above discussion, it can be said that no Business


organization can run its activities effectively and efficiently
without a proper Business Communication system. It is
considered as the nervous system of organization and it
plays pivotal role in performing Management functions.
Without Communication Management cannot do it activities
even a day. So, we can say the Business Communication is
closely related with Management in various ways and they
go simultaneously.

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