Professional Documents
Culture Documents
on bazar Bhopal
DECLARATION
We hereby declare that the project entitled Retail Management submitted for the course
Marketing Management II is our original work and the project has not formed the basis
for the award of any degree, associateship, fellowship or any other similar titles.
CONTENTS
>>Literature Review
We respect and thank mr subrat mishra for giving us an opportunity to do the project work in and
providing us all support and guidance which made us complete the project on time . We are
extremely grateful to him for providing such a nice support and guidance.
LITERATURE REVIEW
A process of promoting greater sales and customer satisfaction by gaining a
better understanding of the consumers of goods and services produced by a
company. A typical retail management strategy for a manufacturing business
might research the retail process that distributes the finished products
created by the business to consumers to determine and satisfy what buyers
want and require.
You just cant afford to make the customer wait for long. The merchandise
needs to be well organized to avoid unnecessary searching. Such situations
are common in mom and pop stores (kirana stores). One can never enjoy
shopping at such stores.
Retail management saves time and ensures the customers easily locate
bhopal,Bhopal.
Ownership strategy:
Product Assortment:
The standard display pattern is followed in BAZAAR bhopal.
There are two types of products.
B. Slow Moving Products
C. Fast moving products
Pricing Strategy;
Colour Presentation
Warm colors like red and yellow to produce vibrant, emotional and hot active response
cool colors white and blue to have a peaceful, gentle and calm effect.
A lot of activities are carried out round the clock to provide a
pleasant ambience for the customers:
Consumer experience
The consumers are always encouraged to give their
feedbacks in books provided near the entry gate or by emails
or face to face interactions with the store managers or by
telephonic calls. The complaints are addressed within 24 hrs.
parameters; POPULATION
PUBLIC INCOME RANGES
PRESENCE OF ANY HOUSING SOCIETIES OR UNIVERSITIES NEARBY
eg aisec university bhopal
1. Customer Focus
spending so much on training, for the sales force, there is only 65%
positive feedback from the customers.