Professional Documents
Culture Documents
Standards
Version 1.0 // Spring 2017
for the format, design, policies, and procedures of all documents released, or produced, by Angles.
All documents released, or produced, by Angles should follow a uniform style, as stated in this
document to promote continuity and solidify the brand. Within the Communication Standards
document, one can find a brief overview of Angles brand with sections consisting of Name, Mission,
Furthermore, examples will follow the overview of Angles brand in order to assist the
individual creating Angles communications. These examples will consist of four digital display ads
and an infographic. Updates to the Communication Standards will be revised as seen best fit by the
Name
The official name of the company is Angles. Because of the short nature of the word itself,
there is no abbreviation for the name Angles. Angles was chosen by our CEO and founder, Lisa,
because the company will be showcasing the clients best angle to the public through all PR
releases and activities. In the fitness industry, it is necessary to present, or capture, the correct angle
of an athletes body when showcasing certain supplement effects or distinct muscle lines when
using certain machinery. The slogan of the company is, Capturing all of your best Angles.
Mission
The mission of Angles is advancing the knowledge and awareness of fitness related topics
and companies through innovative marketing tactics to the best of our ability; at Angles, we hold
Our primary focus, as mentioned above, is to serve the health, fitness, and wellness
communities by marketing all areas of the fitness spectrum: top new products, upcoming events,
new workout plans, new machinery, nutritional supplements and topics, fitness companies, etc.
innovative pieces that distinguish us from other traditional marketing firms. By this, it is meant that
employees are fully invested in each project that is placed upon them. Generally said, each
employee of Angles is relatively dedicated to fitness or health and wellness in some capacity such
that the dedication motivates the employee to fully produce the best and most accurate work for
Overview of Angles Brand
each client. At Angles, there is no such thing as a boring client assignment or busy work, each
employee loves what they do and puts all of their effort into delivering the best materials.
Angles philosophy on workplace environment and production quality is that happier and
healthier employees produce better results than those employees who are not. For that reason,
Angles hires employees who have a certain level of connection to fitness or health and wellness to
ensure great work. Whether it be supplements, working out, eating healthy, or another matter,
Angles is fully devoted to driving the best and healthiest consumers, clients, and employees by
Values
Health health of our employees, health of our clients, and health of our consumers
Balance we understand that life is a balancing act; our vending machines within our facilities
will have a variety of healthy options for employees looking to focus on their nutrition as well
We provide unique benefits for our employees to receive discounts or subsidies on various
We provide free passes for group health classes, such as cycling, in employee benefits
Truth we will always be transparent and fully disclose any and all pertinent fact in our
marketing materials
Logo
A copy of our logo can be found below. The reasoning behind the logo is simple. The A in
Angles resembles an angle that can be drawn by a protractor. A visual angle, mathematically, is a
logo.
figure that connects the two sides of the angle. This is also universally known in the American
mathematical symbols. The representation of both types of angles has a hidden meaning that there
are different viewpoints to everything in life. The variety of angles in our logo is meant to enforce the
idea that Angles, the company, will find the best way to showcase our client materials without
Font
The fonts used in the logo are Helvetica Neue (Angles) and Monotype Corsiva (digital
marketing). For all purposes that relate to Angles, the font used for text should be Helvetica Neue,
size 12, black, double spaced. All headers should be in Monotype Corsiva, bold size, color, and
positioning rely on the medium of the communication channel. It is imperative to follow these
guidelines unless otherwise stated by an executive within the Communications and Public Relations
department.
Usage of the logo must be approved by Angles any may not be altered from the original state
unless given special permission from executives within the Communications and Public Relations
department.
Colors
The colors used in the Angles logo are blues and black. Specifically, the L in Angles in the
Adobe RGB system is: R 99, G 156, and B 213. The A in Angles is the same blue, but the arc is
transformed into a gradient within Adobe Illustrator. The gradient starts with the blue: R 206, G 222,
and B 242, and slowly changes into the blue: R 83, G 132, and B: 195. The blue used in the header
of this document is: R 110, G 172, and B 225. Finally, Black in Adobe Illustrator is: R 0, G 0, and B 0.
These specific coloring instructions, including selecting gradient for the A in Angles are
required and standard for all documents. Additionally, the logo may be used in black in white.
Overview of Angles Brand
Expression Rules
Outside of our books of business, our logo may only be placed on documents and/or
marketing material with approval from the Communications and Public Relations executives. It is
imperative that permission must be granted when using the logo. If permission is granted, the
individual wishing to use our logo must contact the the Communications and Public Relations
department for a ZIP file that includes our official branding requirements and logo PDF.
Once the individual has obtained the file, do not change, modify, or add any additional
elements to the logo in any way. When placing the logo on materials, it is required that the individual
does not place other items within the box that tightly squeezes around the logo, as seen below.
wishes.
room for adjustment contingent on the campaign or ad being created and manager permission.
market demographic. At the bottom of the panel is a call to action for the
nutritionally support your body and that our information is not only