PRODUCT DEFINITION:-

The innovative team at Smarter know that time is precious so weve created an app-controlled
coffee machine thats operated via your smartphone or tablet from wherever you are in the house,
whenever you want it. A good cup of coffee can take up to 15 minutes to brew, so let Smarters
coffee machine take care of it, without needing to be there.

Customize to suit your lifestyle

No matter what room youre in, you can communicate with your coffee machine, setting the
strength, quantity and timing of your next brew you can even set it to run a cleaning program
while youre busy elsewhere. And, if you ever run out of your favorite beans, the machine can
work with pre-ground coffee too.

Product Features:

Designed from the inside out, the Smarter Coffee Grind & Brew is built around a high-
quality, state-of-the-art burr grinder, features sleek stainless steel sides, and every machine comes
with a choice of three front panels, so you can customize its appearance.

Remote brew Connect it to your wifi, and the Smarter Coffee can be remotely operated
from anywhere in your home via your smartphone or tablet.

Strengths: Adjust the coffee strength between weak, medium and strong to get the perfect
taste.

Cup amount: Whether youre making a cup for yourself or a round for the team, Smarter
Coffee can cater for up to 12 cups.

Brew ready Sends notifications to your smartphone or tablet when your coffee is ready
and then prompts the Smart Carafe to keep warm for up to 35 minutes if required.

Wake up mode Sets alarms and schedules your coffee for chosen times. Set the app to
sound an alarm to wake you, or choose to be sent a quiet notification.

Home mode: Set your home location and the Smarter Coffee will recognize your
homecoming and get to work to be ready as you walk through the door, ensuring you dont have
to wait for that daily pick me up.

Water sensors Check via your smartphone or tablet how much water is in the tank. It will
even send a reminder if its running low.

You can connect several devices to the machine through the app, so all the family (or all
your co-workers) can be linked to the machine, you can programme regular timings and favorite
settings and receive alerts when a brew is ready.
 Includes 1.5 liter Smart Carafe, 3 color panels to change its look black, red or cream
and a simple instruction booklet.

Dimension- 1.5 liter tank. 20.5 x 26.5 x 43cm H. Flex 75cm.

Requires 2.4 ghz router
220-240V~ 50/60Hz
900-1050W

Safety - If the glass Smart Carafe is not on the hotplate, the machine will not proceed to brew
mode, so your worktop wont ever be flooded with coffee.

Technical specification: Connectivity: Wireless 802.11 b/g/n (requires a 2.4 ghz wireless
network router, no internet access required.) Security: WPA/WPA2 Free app Available on iOS
and Android Model no. SMC10

Whats in the box?

Smarter Coffee machine.
3 sets color panels.
Glass Carafe.
Instruction manual.

Returns and Refunds

If you have purchased a wifi kettle and would like to return it for an exchange or refund please
contact your retailer directly.
Smarter Returns
If you have purchased a product directly from us, please be advised of the following:
If you have changed your mind you can return any unused products in an unused and
saleable condition within 14 days of the purchase date for a full refund.
If your product is faulty or has developed a fault within 30 days of purchase you can get
the product replaced, repaired or refunded.
If your product becomes faulty after 30 days of purchase we would be more than happy
to repair or exchange it where repairs are not possible.
Our Smarter Warranty means that we warrant our products for a period of 24 months from the
date of delivery and they are of satisfactory quality, within the meaning of the Sales and Goods
Act 1979 to be fit for purpose. Smarter Applications Ltd warrants that, the enclosed Product will
be free from defects in material and workmanship, and agrees that it will, at its sole discretion,
either repair or replace any defective Product subject to the following terms and conditions:
This limited warranty extends only to you, the customer, as the end-user of the Product. You may
have additional rights under applicable law. This limited warranty does not affect such rights.
The warranty period is 24 (twenty four) months from the date on which you purchased the
Product. You must notify the retailer, of any defects as soon as possible after you have become
aware of them.
The product is packaged and returned in a safe condition, in the original packaging and complete
(where appropriate). You may be required to pay the cost of returning any defective Product to
Smarter, or the retailer from whom you purchased the Product. However, Smarter will pay the
cost of delivering any repaired or replaced Product back to you.
You are requested to keep your original proof of purchase, such as the receipt. You will need it to
prove the date of purchase in respect of any warranty claims.
Please note that we must inspect and test all products deemed to be faulty which may take up to
10 days. Where possible, we may be able to send a replacement within a shorter time frame. We
will send the repaired item back in the condition that it was originally delivered to us.
This limited warranty shall not apply in respect of the following:
i) Any deterioration due to normal wear and tear and all other externally exposed parts that are
scratched or damaged due to normal customer use.
ii) If you make further use of such goods after giving sufficient notice of a defect/fault. This also
includes if the defect arose because of your failure to follow our written/oral instructions on
installation or use of the Product.
iii) If you alter or repair the product without prior written consent by us, this will void the
warranty.
iv) Defects caused by the Product being subjected to any of the following: inadequate cleaning,
rough handling, corrosion, misuse, spillage of food or liquid, influence from chemical products
or other acts beyond Smarters reasonable control, unless the defect was caused directly by
defects in materials or workmanship.
v) Defects caused by employing the Product to other than its intended use.

Freshly ground. Precisely brewed. On demand. And ready before you even get out of bed. With
the Smarter Coffee Machine, you can brew anywhere from one to 12 cups of coffee right from
your smartphone. It can grind and brew fresh beans automatically, so you get as fresh a cup as
possible, lets you choose how course a grind you like, and how strong you like your Joe. There's
a function on the app to let other users request a cup, and the app can also have a fresh cup
waiting for you when you get home, or wake you up with a fresh cup every morning, which is
more than you can say for your local espresso shop.

COMPANY BACKGROUND

The home is where the kitchen is

It is our mission here at Smarter to make your existing kitchen Smart by connecting old
appliances and bringing them into the connected world. Using Smarter products, you will save
time and money giving you the freedom to live life outside the kitchen.

Registered office address

1 Fellmongers Path, London, England, SE1 3LY

Company status
Active
Company type
Private limited Company
Incorporated on
15 July 2013
Accounts

Next accounts made up to 30 June 2016 due by 31 March 2017

Last accounts made up to 30 June 2015

 Confirmation Statement

First statement date 15 June 2017 due by 29 June 2017

Annual Returns

Last annual return made up to 15 June 2016

Nature of Business (SIC)

46439 - Wholesale of radio, television goods & electrical household appliances (other
than records, tapes, CD's & video tapes and the equipment used for playing them)

RESEARCH QUESTIONAIRE:
1. What are the existing competitors brands of coffee machine in Mysore?
2. Are working women living in Mysore aware of an application operated Coffee Machine?
3. Do Mysore consumers want to use such kind of product?
4. Is there a scope of Mysore working women to purchasing the product?
5. What needs of the consumers should be targeted in the marketing campaigns?
6. Which channel of marketing will be effective for working women in Mysore?
7. What are the challenges faced by the competitors faced in after sales service?

Consumer Questionnaire
In order to make sure most of the respondents can read and understand the questionnaire, it will
be designed in an English version. The content of the questionnaire will be divided into four
different parts. The first part will solicit relevant personal information, such as participants
name, age, gender, household size, educational level, profession and income. The second part
consists of four questions measuring consumers product usage and willingness to purchase the
product. The third part will have five questions that measure customers needs and expectations
regarding the product and also intent to make consumer aware about the latest and modern
features available in the product. The fourth part will measure participants perceptions and
expectations of the services quality.
Furthermore, some of the answers will be measured according to Likert scale (a four point
Scale) range from 1 (strongly disagree) to 5 (strongly agree) to be selected as their responses.

Demographic Questions:

What is your name?

What is your age?

What is your Gender?

What is your household size?

What is your education level?

What is your profession?

What is your household income range?

o <250000

o 250000-500000

o 500000-800000

o 800000-1000000

o >1000000
Product Question:

1) How many times do you prepare coffee in a day in your home?

0
1-3
4-6
6-10
>10
2) Do you use any of these appliance to make coffee?
Electric Kettle
Traditional Gas stove
Coffee maker machine
3) If given a choice, how likely do you think of switching/buying an electric kettle which
can be operated using a smart phone?
1. Extremely Likely.
2. Very Likely
3. Moderately Likely
4. Unlikely
4) How much are you willing to spend on such a product?
2000-3999
4000-5999
6000-7999
>8000

Feature Question:

5) Would you like own a machine which prepares your coffee according to your time
preference?
1. Extremely Likely.
2. Very Likely
3. Moderately Likely
4. Unlikely
6) Would you prefer your machine to be portable?
Yes
No
7) What is your preference regarding the capacity (in cups):
2-4 cups
5-8 cups
9-12 cups
>12
8) Would you like your machine to be powered by a rechargeable battery?
1. Extremely Likely.
2. Very Likely
 3. Moderately Likely
4. Unlikely
9) Would you prefer to have a coffee bean grinding feature in the machine?
Yes
No

After Sales Service Questions:

10) How satisfied are you with your current products after sales service?
1. Delighted
2. Very satisfied
3. Satisfied
4. Not at all satisfied
11) Have you ever contacted customer service?
Yes
No
12) If you contacted customer service, have all problems been resolved to your complete
satisfaction?
Yes, by the company or its representatives
Yes, by me or someone outside the company
No, the problem was not resolved

Q.
Category Objective
No.
1 Product To determine the consumption frequency of coffee in a day.
2 Product To sort out our target customers.
To create awareness and assess the attractiveness of the product idea
3 Product
among the respondents.
4 Product To assess the budget of the potential customer.
To measure the preference of the consumer regarding automated
5 Features
functioning of the machine.
6 Features To identify consumer preference regarding the size of the product.
7 Features To measure the capacity preference of the consumer.
8 Features To assess the latent need of the potential customer.
9 Features To assess the consumer preference regarding grinding feature.
After
10 To assess the satisfaction level with the current way of preparing coffee
Sales
After
11 To know the customer willingness to contact customer care.
Sales
After
12 To know the after sales service quality
Sales
Research Objectives

The objectives of our market research are listed below:-

1. To explore the features that consumers value when purchasing Coffe Maker machine.
2. Seek maximum information about the consumer, i.e. the know consumers income range,
their location, buying behavior and then decide on the price of the different variants of
the product.
3. Evaluate the reputation of the company in the market and help company to introduce new
products in the market and customize it in accordance with the requirements of the
consumers.
4. Provide information to top level of management for making objective, policies, plans and
strategies and forecast the future sales, business conditions and estimate the longevity of
the product in the market.
5. To investigate the psychology of consumers prior to purchasing the product or service as
well as market features such as price.

Research Purpose

The main purpose of the market research is to identify whether it is a viable option to
introduce the product for sale in Mysore or not. The product basically targets working
women and the research is initiated to cite potential customers and get a know-how
regarding their expectations and the price bracket as well as the variant of the product
desired by them.

The proposed research will have three stages. The first stage will be to inspect existing sources.
Our search of secondary sources will be carried out to refine the objectives and provide lines of
enquiry for the next stages. Specifically, this research phase will gather information on usage of
household products and consumers spending pattern in Karnataka as well as the whole country.
This trend data will give us a useful indication about the status of the marketplace. At this point,
we will also generate a list of brand names and uncover any pertinent information on competing
brands that may be useful in the next parts of the research.
This phase will attempt to establish the following:
 1. How much is the household product expenditure?
2. What is the trend of expenditure?
3. How many competitors are there?
4. What are different competitors products?
Collection of the data and conducting the consumer survey will be the second stage. The purpose
will be to extract relevant current information as maximum as possible to help us in decision
making.
The third stage will require compilation of the primary and secondary research to provide useful
and relevant insights arising from the whole process of the research to the company for effective
strategic decision making.

Research Hypothesis

The rise of the new and innovative products has made humans life much more comfortable than
before in this modern era. With more and more families becoming nuclear and with increasing
workload job goers like working men and women, retired people etc. are constantly looking for
alternative products which will not only reduce the workload in the kitchen but also consume
less time and effort. This need has created a big opportunity in household products category
specifically kitchen products.

Therefore we want to do a research and survey if job goers, retired people and other potential
customers would like to purchase an electric coffee maker that can be remotely operated through
an application installed in their smartphone.
 Dummy Table

The acceptance and the reviews collected about the product are presented below:

Question 1:

Dummy
Table
Total Men Men Men Women Women Women
aged 18- aged 30- aged aged 18- aged 30- aged
30 50 50+ 30 50 50+
Base 120 20 20 20 20 20 20

1-3

4-6

6-10

>10

Question 2:

Dummy Table
Total Men Men Men Women Women Women
aged 18- aged 30- aged aged 18- aged 30- aged
30 50 50+ 30 50 50+
Base 120 20 20 20 20 20 20

Electric Kettle

Traditional
Gas Stove

Coffee Maker
Machine
Question 3:

Dummy
Table
Total Men Men Men Women Women Women
aged 18- aged 30- aged aged 18- aged 30- aged
30 50 50+ 30 50 50+
Base 120 20 20 20 20 20 20

Extremely
Likely

Very
Likely

Moderately
Likely

Unlikely

Question 4:

Dummy
Table
Total Men Men Men Women Women Women
aged 18- aged 30- aged aged 18- aged 30- aged
30 50 50+ 30 50 50+
Base 120 20 20 20 20 20 20

2000-3999

4000-5999

6000-7999

>8000
Question 5:

Dummy
Table
Total Men Men Men Women Women Women
aged 18- aged 30- aged aged 18- aged 30- aged
30 50 50+ 30 50 50+
Base 120 20 20 20 20 20 20

Extremely
Likely

Very
Likely

Moderately
Likely

Unlikely

Question 6:

Dummy
Table
Total Men Men Men Women Women Women
aged 18- aged 30- aged aged 18- aged 30- aged
30 50 50+ 30 50 50+
Base 120 20 20 20 20 20 20

Yes

No
Question 7:

Dummy
Table
Total Men Men Men Women Women Women
aged 18- aged 30- aged aged 18- aged 30- aged
30 50 50+ 30 50 50+
Base 120 20 20 20 20 20 20

2-4

5-8

9-12

>12

Question 8:

Dummy
Table
Total Men Men Men Women Women Women
aged 18- aged 30- aged aged 18- aged 30- aged
30 50 50+ 30 50 50+
Base 120 20 20 20 20 20 20

Extremely
Likely

Very
Likely

Moderately
Likely

Unlikely
Question 9:

Dummy
Table
Total Men Men Men Women Women Women
aged 18- aged 30- aged aged 18- aged 30- aged
30 50 50+ 30 50 50+
Base 120 20 20 20 20 20 20

Yes

No

Question 10:

Dummy
Table
Total Men Men Men Women Women Women
aged 18- aged 30- aged aged 18- aged 30- aged
30 50 50+ 30 50 50+
Base 120 20 20 20 20 20 20

Delighted

Very
Satisfied

Satisfied

Not
Satisfied

Question 11:

Dummy
Table
Total Men Men Men Women Women Women
aged 18- aged 30- aged aged 18- aged 30- aged
30 50 50+ 30 50 50+
Base 120 20 20 20 20 20 20
 Yes

No

Question 12:

Dummy Table
Total Men Men Men Women Women Women
aged 18- aged 30- aged aged 18- aged 30- aged
30 50 50+ 30 50 50+
Base 120 20 20 20 20 20 20

Answer 1

Answer 2

Answer 3

Sampling Plan

A survey will be conducted to test the hypotheses generated for this research. The targeted
population frame is households of the entire Mysore (population of around 8 lakhs). The research
method will consist of conducting a survey asking questions about their expectations,
perceptions, reliability and responsiveness. The quantitative research methodology approach will
be used in this primary research conducted through a consumer survey. The survey will consider
the age, income, profession and education level, regarding that every element has different
standard on the customer to be satisfied. Target stratified random sample size will be N = 120
and with this sample size the sample error estimate is approximately 1-5%. The sample
population will be considered 30 each from North, South, East and West Mysore regions.

Data Analysis Methods

The collected data will be analyzed with the aid of two different methods. The first one is the T-
Test which has the advantage that you can see the exact number of respondents who answered
for example how many times in a day they prepare coffee. This method shall be used for the
variables gender, age, region, and different occupation of users as well as for products,
consumers preferences.
The second data analysis method is the One Way ANOVA which shows whether there is a
difference in the given answers.

Expected Outcomes:

The research project expects to have following outcomes by the end of the survey:

1. Measurement of the consumers preferences and expectations from a coffee maker

machine.
2. Understanding of the consumers willingness to spend.
3. Understanding of the existing coffee machines performance and customers satisfaction.

Research Timetable:

Time Research Work

Week
Designing of Proposal and Questionnaires
1
Week
Desk secondary research, questionnaire completion
2
Week
Surveying and Data Collection
3
Week Data processing and analysis using statistical models and
4 Generation of conclusions and results
Week
Final Report Submission
5