SALESFORCE MADE SIMPLE

A G U I D E T O C E R T I F I C AT I O N PAT H S
S TA R T H E R E . G O A N Y W H E R E .
6 ROLES
Salesforce Certification is the ultimate benchmark that recognizes the skills, expertise,
and real-world know-how of todays cloud specialists. Are you an Administrator who
keeps Salesforce running smoothly, or Developer who builds new apps to customize
and extend capabilities? Perhaps youre an Implementation Expert or Marketing
Specialist responsible for ensuring the right solutions are deployed for maximum
effectiveness. Or are you an Architect who masterminds high-performance 22 C E R T I F I C AT I O N S
technical frameworks?

Whatever your role, achieving your goals starts with getting

Salesforce Certified. This guide will help you get there.

100+ TRAINING RESOURCES

 TR ACK S

ARCHI TEC TS
DE VELOPERS
APP BUILDERS
A D M I N I S T R AT O R S

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ADMINIS TR ATORS
 8 E-Learning Courses

SALESFORCE ADMINISTRATOR Recommended

Salesforce
Time
Commitment
Experience 3 Instructor-Led Classes

The Salesforce Certified Administrator exam is intended for an individual 6-12 MONTHS 115-125 HRS

who has experience performing as a Salesforce Administrator. 2 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Take Administration Essentials for New Take Preparing for your Administrator
Join our Success Community Admins (ADM 201) or Certification (CRT 101)

Administration Essentials for New Admins Download the Certification Study Guide

Plus Certification (ADM201C)

Tap into these e-learning courses

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts you

should understand to pass the exam: Certified Administrator None

Managing users, data, and security

Certified Advanced Administrator
Maintaining and customizing Sales Cloud and
Service Cloud apps
Certified Platform App Builder
Building reports, dashboards, and workflows

ADMINISTR ATOR TR ACK

 2 E-Learning Courses

SALESFORCE ADVANCED ADMINISTRATOR Recommended

Salesforce
Time
Commitment
Experience 1 Instructor-Led Classes

The Salesforce Certified Advanced Administrator credential is designed for those 12-24 MONTHS 55-65 HRS

who have advanced-level experience as a Salesforce Administrator. 2 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace:
Use our self-guided resources
Join our Success Community
Add to your skill set: Get ready for your exam:
Take Administration Essentials for Download the Certification Study Guide
Experienced Admins (ADM211) Get our Preparation Cheat Sheets
Take Certification Preparation for
Advanced Administrator (CRT-211)
Tap into these e-learning courses

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts you

should understand to pass the exam: Certified Administrator Certified Administrator

Leveraging the advanced administration

capabilities of Salesforce Certified Advanced Administrator
Optimizing and extending Sales Cloud and Service
Cloud apps Certified Platform App Builder
Designing advanced reports, dashboards, and
business-process automation

ADMINISTR ATOR TR ACK

ADMINISTRATOR RESOURCES Instructor-Led Training Trailhead E-Learning P Premier E-Learning* Video Reference Materials Communities

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ADMINISTRATOR Watch Our Getting Started Videos 1.5 Hrs Administration Essentials for New Admins 5 Days Preparing for Your Administrator 1 Day
Admin Beginner 8.75 Hrs (ADM201) Certification (CRT 101)
Learn CRM Essentials 4.5 Hrs Administration Essentials for New Admins 5 Days P Preparing for Your Administrator 30 Min
P Getting Started: Navigating Salesforce 20 Min Plus Certification (ADM201C) Certification (CRT 101)
P Getting a Head Start with Chatter 33 Min P Administration Essentials for New Admins 9 Hrs Download the Certification
Using Salesforce1 3 Min Study Guide
P
Getting Started with Managing Data 28 Min
P
Getting Started with Reports and Dashboards 28 Min
P
Getting Started: Administering Salesforce 50 Min
Join Our Success Community

CERTIFIED ADVANCED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ADMINISTRATOR Admin Intermediate 5 Hrs Administration Essentials for Experienced 5 Days Download the Certification 30 Min
Admins (ADM211) Study Guide
Admin Advanced 6 Hrs
Certification Preparation for Advanced 1 Day
P Managing Users and Troubleshooting 13 Min
Login Issues Administrator (CRT211)
Join Our Success Community P Administration Essentials for Experienced 4.5 Hrs
Admins

ADMINISTR ATOR TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
APP BUILDERS
 2 E-Learning Courses

SALESFORCE PL ATFORM APP BUILDER Recommended

Salesforce
Time
Commitment
Experience 1 Instructor-Led Classes

The Salesforce Certified Platform App Builder credential is designed for those who can design, build, and 3-6 MONTHS 60-70 HRS

implement custom apps using the declarative customization capabilities of the Force.com platform. 7 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace:
Use our self-guided resources
Join our Success Community
Add to your skill set: Get ready for your exam:
Take Declarative Development for Platform Download our Certification Study Guide
App Builders (DEV402) Get our Preparation Cheat Sheets
Tap into these Trailhead and
e-learning courses

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts you

should understand to pass the exam: Certified Administrator None

Designing the data model, user interface, business

logic, and security for custom apps Certified Advanced Administrator
Customizing apps for mobile use

Designing reports and dashboards Certified Platform App Builder

Deploying custom apps

APP BUILDER TR ACK

APP BUILDER RESOURCES Instructor-Led Training Trailhead E-Learning P Premier E-Learning* Video Reference Materials Communities

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
PLATFORM Quickstart: Build your First App 20 Min Declarative Development for Platform 5 Days Cheat Sheet: Formulas 30 Min
APP BUILDER Quickstart: Lightning App Builder 20 Min App Builders (DEV402) Cheat Sheet: Business Process Automation 20 Min
Quickstart: Lightning Process Builder 20 Min Build the Battle Station App 2.5 Hrs Cheat Sheet: Security for Admins 30 Min
Data Modeling 1 Hr Build a Suggestion Box App 2 Hrs Download the Certification Study Guide 30 Min
Process Automation 1.5 Hrs P Building Applications with Force.com Part 1 3 Hrs
Which Automation Tool Do I Choose? 30 Min P Building Applications with Force.com Part 2 3.5 Hrs
Order of Execution of a Save 15 Min
Who sees What? 1 Hr
Join Our Success Community

APP BUILDER TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
DE VELOPERS
 4 E-Learning Courses

PL ATFORM DEVELOPER I Recommended

Salesforce
Time
Commitment
Experience 1 Instructor-Led Classes

The Salesforce Certified Platform Developer I credential is designed for those who have knowledge, skills, 3-6 MONTHS 75-85 HRS

and experience building custom declarative and programmatic apps on the Force.com platform. 8 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace:
Use our self-guided resources
Follow these Salesforce Trailhead trails
Add to your skill set:
Take Programmatic Development Using
Apex and Visualforce (DEV450)
Tap into these Trailhead and
e-learning courses
Get ready for your exam:
Download the Certification Study Guide
Get our Preparation Cheat Sheets
Tap into these e-learning modules

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts you

should understand to pass the exam: Certified Platform Developer I None
Design the data model, user interface, business
logic, and security for custom apps Certified Platform Developer II
Customizing apps for mobile use

Designing reports and dashboards

Deploying custom apps

DEVELOPER TR ACK
 2 E-Learning Courses

PL ATFORM DEVELOPER II Recommended

Salesforce
Time
Commitment
Experience 0 Instructor-Led Classes

The Salesforce Certified Platform Developer II credential is designed for those with advanced skills and 2-4 YE ARS 35-45 HRS

knowledge in the programmatic capabilities of the Force.com platform and data-modeling practices. 8 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace:
Use our self-guided resources
Tap into these Trailhead and
e-learning courses
Join our Success Community
Add to your skill set: Get ready for your exam:
Tap into these Trailhead and Download the Certification Study Guide
e-learning courses Get our Preparation Cheat Sheets

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts you

should understand to pass the exam: Certified Platform Developer I Certified Platform Developer I
Designing, developing, testing, and deploying
programmatic solutions that are maintainable Certified Platform Developer II
and re-usable

Following Apex design patterns and object-oriented

programming best practices

DEVELOPER TR ACK
PL ATFORM DEVELOPER Instructor-Led Training Trailhead E-Learning P Premier E-Learning* Video Reference Materials Communities

RESOURCES

CERTIFIED PLATFORM UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
DEVELOPER I Developer Beginner 15.75 hrs Programmatic Development Using 5 days Cheat Sheet: Apex Code 15 min
Visualforce Basics 2.5 hrs Apex and Visualforce (DEV450) Cheat Sheet: Visualforce 10 min
Data Modeling 1 hr Build a Conference 3.7 hrs Download the Certification Study Guide 30 min
Quickstart Apex 20 min Management App P Creating Lightning Components 1 hr
Quickstart: Lightning Components 30 min Build a Visualforce App 50 min P Visualforce Controllers 2 hrs
Quickstart: Visualforce 15 min P Apex 5.75 hrs
Guide to Limits 2 min
Order of Execution of a Save 6 min
Development Lifecycle management 1.5 hr
P Get Started with Visualforce 22 min

CERTIFIED PLATFORM UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
DEVELOPER II Developer Intermediate 18 hrs Lightning App with SLDS 50 min Cheat Sheet: Lightning UI 10 min
Visualforce Basics 2.5 hrs Visualforce with SLDS 50 min Cheat Sheet: Rest API 12 min
Process Automation 1.5 hrs Build a Geolocation App 1.2 hrs Cheat Sheet: Soap API 12 min
Securing Your Users Identity 20 min Build a Conference 3.6 hrs Cheat Sheet: Security for Developers 6 min
Compound Fields 1.5 min Management App Cheat Sheet: Search and Query Optimization 8 min
A Guide to Sharing Architecture 36 min Download the Certification Study Guide 30 min
Visualforce Performance 1 min
Best Practices for Deployments 1.5 min
with Large Data Volumes
Order of Execution of a Save 6 min
P Integrating with SOAP API 1 hr
P Introduction to the REST API 45 min

DEVELOPER TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
ARCHI TEC T JOURNE Y
SALESFORCE ARCHITEC T JOURNE Y
SA L ES FO RC E A RC H I T ECT J O U R N EY

YOUR JOURNE Y TO THE SUMMIT

The Salesforce Architect Journey is a framework to
help you acquire expertise as you chart your way
Technical Architect
to Salesforce Domain Architect, and the coveted Certified
Technical Architect**
Salesforce Certified Technical Architect credentials.
You progress by building your skills and knowledge in
specific domains, accumulating specialized domain Certified Certified
Domain Architect Application System
Salesforce certifications along the way. The framework Architect* Architect*
is well-served by our library of robust, free, self-
directed training guides, which are aligned to each Certified Data Architecture Certified Development Lifecycle
and Management Designer and Deployment Designer
certification. Certified Sharing and Certified Identity and Access
Visibility Designer Management Designer

Specializations Certified Platform Developer I Certified Integration Architecture Designer

Certified Platform App Builder Certified Platform Developer I

Certified Community Cloud Consultant Certified Mobile Solutions Architecture Designer

(Optional) (Optional)

Related Certified Administrator (Optional)

Certification

* Credential earned upon completion of ** Credential earned upon successful

exams within the specializations tier, completion of the Domain Architect
no additional exam requirements. tier and Review Board.
 DATA ARCHITECTURE AND MANAGEMENT
DESIGNER Recommended
Salesforce
Time
Commitment
Experience
The Salesforce Certified Data Architecture and Management credential is designed for those who assess the
architecture environment and requirements to design sound, scalable, and high-performing solutions on the 5+ YE ARS 90+ HRS

Force.com platform as it pertains to enterprise data management.

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Download the Free Data Architecture Download the Certification Study Guide
Join our Success Community and Management Designer
Resource Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts
you should understand to pass
the exam:
Awareness of platform-specific design
patterns and key limits
Understanding of large-data-volume
considerations, risks, and mitigation
strategies
Understanding of LDV considerations Certified Development Lifecycle
with communities None
and Deployment Designer
Able to design a data and sharing model
that supports an LDV environment Certified Integration
Architecture Designer
Understanding data-movement best
practices in an LDV environment
Certified Data Architecture
Understanding strategies to build an and Management Designer
optimized and high-performing solution

ARCHITEC T TR ACK
 DEVELOPMENT LIFECYCLE AND
DEPLOYMENT DESIGNER Recommended
Salesforce
Time
Commitment
Experience
The Salesforce Certified Development Lifecycle and Deployment credential is designed for those who assess
their architecture environment and requirements, and then implement management solutions on the 5+ YE ARS 90+ HRS

Force.com platform that meet those requirements.

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace:
Use our self-guided resources
Follow these Trailhead trails
and e-learning courses
Join our Success Community
Add to your skill set: Get ready for your exam:
Download the Free Development Download the Certification Study Guide
Lifecycle and Deployment Designer
Resource Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts Awareness of Salesforce and Certified Integration
you should understand to pass third-party app development None
Architecture Designer
the exam: lifecycle tools

Experience with project and Understanding test-plan design and Certified Data Architecture
development lifecycle evaluating effectiveness and Management Designer
methodologies
Certified Development Lifecycle
Experience providing requirements
traceability through the projects and Deployment Designer
lifecycle

ARCHITEC T TR ACK
 IDENTIT Y AND ACCESS MANAGEMENT DESIGNER
Recommended Time
The Salesforce Certified Identity and Access Management credential is designed for those who assess the Salesforce Commitment
Experience
architecture environment and requirements and design sound, scalable and high-performing solutions on the
Force.com platform that meet the Single Sign-on (SSO) requirements. 5+ YE ARS 90+ HRS

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Download the Free Identity and Download the Certification Study Guide
Join our Success Community Access Management Designer
Resource Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts Able to describe provisioning and de- Mobile Solutions
you should understand to pass provisioning related to SAML, Oauth, and None
the exam: OpenID Connect Architecture Designer

Understanding configuration
requirements of delegated authentication
Understanding Cconfiguration
requirements of SAML
Awareness of when to use IDP initiated
vs. service provider initiated
ARCHITEC T TR ACK
Understanding of how trust is established Sharing and Visibility Designer
between an Identity Provider and a Service
Provider
Identity and Access
Able to determine the general identity
federation capabilities that are available for Management Designer
a given project
 INTEGR ATION ARCHITEC TURE DESIGNER
Recommended Time
The Salesforce Certified Integration Architecture credential is designed for those who assess the architecture Salesforce Commitment
Experience
environment to design sound and scalable technical solutions on the Force.com platform that meet end-to-end
integration requirements. 5+ YE ARS 90+ HRS

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace:
Use our self-guided resources
Join our Success Community
Add to your skill set: Get ready for your exam:
Download the Free Integration Download the Certification Study Guide
Architecture Designer Resource
Guide
Data Integration Specialist
Superbadge

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts
you should understand to pass
the exam:
Experience holding a technical
architect role on multiple complex
deployments or equivalent
knowledge through participation and
exposure to these types of projects
ARCHITEC T TR ACK
Thorough understanding of web
services in general and SOAP and
REST specifically; understanding of
the basic workings of HTTP/S
Understanding the different
Force.com APIs and able to design
solutions using the appropriate API
Understanding data migration
considerations, design trade-offs,
and common ETL tools
Experience with common Certified Development Lifecycle
integration patterns used on the None
and Deployment Designer
Force.com platform
Certified Data Architecture
Understanding patterns and
mechanisms to secure integrations and Management Designer
such as TLS for HTTP
Certified Integration
Architecture Designer
 MOBILE SOLUTIONS ARCHITEC TURE DESIGNER
Recommended Time
The Salesforce Certified Mobile Solutions Architecture Designer credential is designed for those who assess the Salesforce Commitment
Experience
architecture environment and requirements and design and implement sound and scalable mobile solutions on
the Force.com platform that meet those requirements. 5+ YE ARS 90+ HRS

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Download the Free Mobile Solutions Download the Certification Study Guide
Join our Success Community Architecture Designer
Resource Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts
you should understand to pass
the exam:
Describing the differences between
Salesforce1, Native, HTML5 and
Hybrid mobile architectures
Defining how a customer can
choose between Salesforce1 solution
and a Customer Mobile Solution
ARCHITEC T TR ACK
Understanding the Salesforce1
app and its configuration and
customization options
Describing how mobile solution
capabilities can be enhanced via
connected devices (e.g., Wearables,
iBeacons)
perform push notifications
Identifing key potential pain points Identity and Access
in a mobile solution and the ability to None
recommend key mitigation strategies
Management Designer
for each
Sharing and Visibility Designer
Understanding of the Salesforce
Mobile SDK to leverage salesforce
data, provide offline capabilities and Mobile Solutions
Architecture Designer
 SHARING AND VISIBILIT Y DESIGNER
Recommended Time
The Salesforce Certified Sharing and Visibility credential is designed for those who assess the architecture Salesforce Commitment
Experience
environment and requirements and design sound, scalable, and high-performing technical solutions on the Force.
com platform that meet sharing and visibility requirements. 5+ YE ARS 90+ HRS

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Download the Free Sharing and Download the Certification Study Guide
Join our Success Community Visibility Designer Resource Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts Able to describe the fundamental Identity and Access
you should understand to pass concepts around role hierarchy None
Management Designer
the exam:
Articulate how Profile configuration
Creation of criteria based and ownership impacts a security and sharing model Mobile Solutions
based sharing rules Architecture Designer
Understanding of Apex Sharing is and
Understanding of org wide defaults when it should be used

Understanding of various types of licenses Sharing and Visibility Designer

ARCHITEC T TR ACK
 TECHNICAL ARCHITEC T
Recommended Time
Salesforce
The Salesforce Certified Technical Architect credential is designed for those with broad knowledge across Experience
Commitment

multiple development platforms, drawing on their skills in assessing customer architecture to design secure,
8+ YE ARS 200+ HRS
high-performance technical solutions on the Force.com platform.

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace:
Use our self-guided resources
Follow these Trailhead trails
and e-learning courses
Join our Success Community
Add to your skill set: Get ready for your exam:
Download the Free Technical Download the Certification Study Guides
Architect Resource Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are examples of the concepts
you should understand to pass
the exam:
Designing a technical architecture
solution that may span multiple System Architect
platforms and include integration
and authentication across systems
Managing the development lifecycle Data Architecture and Platform Developer I
to ensure the delivery of highly Management Design Application Architect
secure solutions that are optimized Development Lifecycle and Sharing and Visibility Designer
for performance and built to scale Deployment Designer
Articulating design considerations, Identity and Access
Application Architect
Management Designer
trade-offs, benefits, and
recommendations for a technical Integration Architecture
Designer System Architect
architecture
Mobile Solutions Architecture Technical Architect
Designer

ARCHITEC T TR ACK Platform App Builder

ARCHITEC T RESOURCES Instructor-Led Training Trailhead E-Learning P Premier E-Learning* Video Reference Materials Communities

CERTIFIED DATA UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ARCHITECTURE AND Best Practices for Deployments 1 hr Data Architecture and Management 10+ days Download the Certification Study Guide 30 min
MANAGEMENT DESIGNER with Large Data Volumes Designer Resource Guide
Managing Large Data Volumes 52 min
Extreme Force.com Data Loading 3 min

Part 1: Tune Your Data Model

Join our Success Community

CERTIFIED DEVELOPMENT UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
LIFECYCLE AND P Introduction to the Force.com 1 hr Development Lifecycle 10+ days Download the Certification Study Guide 30 min
DEPLOYMENT DESIGNER Development Lifecycle and Deployment Designer
Introduction to Application 20 min Resource Guide
Lifecycle Management
Planning Your Production 20 min
Deployment
Join our Success Community

CERTIFIED IDENTITY AND UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ACCESS MANAGEMENT Architect Core Resources 4.25 days Identity and Access Management 10+ days Download the Certification Study Guide 30 min
DESIGNER Digging Deeper Into OAuth 2 hrs Designer Resource Guide
Login Flows 2 hrs
Join Our Success Community

ARCHITEC T TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
ARCHITECT RESOURCES Instructor-Led Training Trailhead E-Learning P Premier E-Learning* Video Reference Materials Communities

CERTIFIED INTEGRATION UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ARCHITECTURE DESIGNER Integrating with the Force.com 10 min Integration Architecture Designer 10+ days Download the Certification Study Guide 30 min`
Platform Resource Guide
Integration 2 min Data Integration Specialist 8-15 hrs
Integration Workbook 1 hr Superbadge
Join our Success Community

CERTIFIED MOBILE UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
SOLUTIONS ARCHITECTURE Architect Core Resources 4.25 days Mobile Solutions Architecture 10+ days Download the Certification Study Guide 30 min`
DESIGNER App Cloud Mobile Overview 1.5 hrs Designer Resource Guide
Lightning Experience Development 20 min
Join Our Success Community

CERTIFIED SHARING AND UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
VISIBILITY DESIGNER Architect Core Resources 4.25 days Sharing and Visibility Designer 10+ days Download the Certification Study Guide 30 min`
Introducing SOAP API 2 hrs Resource Guide
Introducing Apex 2 hrs
Designing Record Access for 2 hrs
Enterprise Scale
Sharing Architecture 1.5 hrs
Join Our Success Community

ARCHITEC T TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
ARCHITECT RESOURCES Instructor-Led Training Trailhead E-Learning P Premier E-Learning* Video Reference Materials Communities

CERTIFIED TECHNICAL UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
ARCHITECT Architect Core Resources 4.25 days Technical Architect Resource Guide 90+ days Download the Salesforce Certified 30 min
Best Practices for Deployments 15 min Technical Architect Study Guide
with Large Data Volumes Download the Salesforce Certified 30 min
Integration Patterns and Practices 30 min Development Lifecycle and Deployment
Designer Study Guide
Download the Salesforce Certified 30 min
Integration Architecture Study Guide
Download the Salesforce Certified Data 30 min
Architecture and Management Study Guide
Download the Salesforce Certified Identity and 30 min
Access Management Designer Study Guide
Download the Salesforce Certified Sharing 30 min
and Visibility Designer Study Guide
Download the Salesforce Certified Mobile 30 min
Solutions Architecture Designer Study Guide

ARCHITEC T TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
IMPLEMENTAT ION E XPERTS
 COMMUNIT Y CLOUD CONSULTANT 0 E-Learning Courses

Recommended Time
Salesforce
The Salesforce Certified Community Cloud Consultant credential is designed for those who have experience Experience
Commitment
1 Instructor-Led Classes
implementing and consulting on the Salesforce Communities applications in a customer-facing role.
2-5 YE ARS 30-40 HRS

0 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Take Get Started with Communities Download the Certification Study Guide
Join our Success Community (ADM271)

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are some examples of the Understanding how to customize

concepts you should understand to pass navigation to given requirements in a Certified Marketing Cloud Certified Administrator
the exam: template-based Community. Consultant

Describing how to set up a custom
domain for a Community.
Determining the steps to configure and
set up Knowledge within a Community.
Determining the steps to install and set Certified Community
up Lightning components.
Cloud Consultant
Understanding the steps to set up
Community dashboards and insights.

Explaining Community moderation

features.

IMPLEMENTATION E XPERT TR ACK

 MARKETING CLOUD CONSULTANT 0 E-Learning Courses

Recommended Time
Salesforce
The Salesforce Certified Marketing Cloud Consultant credential is designed for those who can set up and Experience
Commitment
1 Instructor-Led Classes
implement Salesforce Marketing Cloud Email app tools, providing solutions to execute both tactical and
12 MONTHS 40-50 HRS
strategic email campaigns. 0 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Use our self-guided resources Take Journey Builder 101 (JB101) Download the Certification Study Guide
Join our Success Community Take Marketing Cloud Implementation
Workshop (MCI101)

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are some examples of the concepts

you should understand to pass the exam: Certified Marketing Cloud Certified Marketing Cloud Email Specialist
Incorporating different tools such as Defining and executing email-data Email Specialist
content areas, portfolio, segmentation, interactions Certified Marketing Cloud
automation, tracking and analytics
Making data-driven decisions Consultant
Configuring account setup and to optimize customer solutions
administration
Troubleshooting and solving platform
issues

IMPLEMENTATION E XPERT TR ACK

 PARDOT CONSULTANT 7 E-Learning Courses

Recommended Time
Salesforce
The Salesforce Certified Pardot Consultant credential is designed for those who have experience implementing Experience
Commitment
1 Instructor-Led Classes
Pardot in a customer-facing role, designing and implementing solutions that meet customers business
12 MONTHS 15-25 HRS
requirements and contributing to their long-term success. 0 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Tap into these e-learning courses Check out our self-guided resources Take Preparing for your Certified
Join our Success Community and e-learning courses Pardot Consultant Exam (CRT160)
Download the Certification Study Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are some examples of the concepts

you should understand to pass the exam: Certified Pardot Specialist None
Managing users, prospects, and data

Maintaining and customizing the Salesforce Integration Certified Pardot Consultant

Building emails, forms, and automation tools

IMPLEMENTATION E XPERT TR ACK

 SALES CLOUD CONSULTANT 8 E-Learning Courses

Recommended Time
The Salesforce Certified Sales Cloud Consultant credential is designed for those who have experience Salesforce
Experience
Commitment
2 Instructor-Led Classes
implementing Sales Cloud in a customer-facing role, successfully designing and implementing solutions
2-5 YE ARS 40-50 HRS
that are maintainable and scalable. 0 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace:
Use our self-guided resources
Tap into these e-learning courses
Join our Success Community
Add to your skill set:
Take Sales Cloud Administration: Products,
Quotes, Orders, and Collaborative
Forecasts (ADM251)
Use our self-guided resources
Get ready for your exam:
Take Preparing for your Salesforce Certified Sales Cloud
Consultant Certification (CRT251)
Download the Certification Study Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are some examples of the concepts you

should understand to pass the exam: Certified Service Cloud Consultant Certified Administrator
Designing Sales and Marketing solutions to
meet business requirements
Certified Sales Cloud Consultant
Designing apps and interfaces that
maximize user productivity

Managing data and design analytics to track key

Sales Cloud metrics

IMPLEMENTATION E XPERT TR ACK

 SERVICE CLOUD CONSULTANT 5 E-Learning Courses

Recommended Time
Salesforce Commitment
The Salesforce Certified Service Cloud Consultant credential is designed for those who have experience Experience 2 Instructor-Led Classes

implementing Service Cloud in a customer-facing role, successfully designing and implementing maintainable 2-5 YE ARS 30-40 HRS

and scalable solutions that meet customer business requirements. 1 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Add to your skill set: Get ready for your exam:
Tap into these Trailhead and Take Service Cloud Administration (ADM261) Take Preparing for your Salesforce Certified Service
e-learning courses Use our self-guided resources Cloud Consultant Certification (CRT261)
Join our Success Community Download the Certification Study Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITE CERTIFICATIONS

Here are some examples of the concepts

you should understand to pass the exam: Certified Sales Cloud Consultant Certified Administrator
Designing contact center solutions that make use
of cases, knowledge base, and portals Certified Service Cloud Consultant
Designing interaction channels and building interfaces
to maximize agent productivity

Managing data and design analytics that track

key industry metrics

IMPLEMENTATION E XPERT TR ACK

IMPLEMENTATION Instructor-Led Training Trailhead E-Learning P Premier E-Learning* Video Reference Materials Communities

RESOURCES

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
COMMUNITY CLOUD Join Our Success Community Get Started with Communities 4 hrs Download the Certification Study Guide 30 min
CONSULTANT (ADM-271)

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
MARKETING CLOUD Join Our Success Community Journey Builder 101 (JB101) 1 day Download the Certification Study Guide 30 min
CONSULTANT Marketing Cloud Implementation 3 days
Workshop (MCI101)

IMPLEMENTATION E XPERT TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
IMPLEMENTATION Instructor-Led Training Trailhead E-Learning P Premier E-Learning* Video Reference Materials Communities

RESOURCES
CERTIFIED PARDOT UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
CONSULTANT P Pardot: Overview 1.4 hrs P Pardot: Automating Business Process 1.5 hrs Preparing for Your Certified Pardot 2 days
P Pardot: Administrative User 35 min P Pardot: Connectors 1.2 hrs Consultant Exam (CRT-160)
P Pardot: Managing Content 1.5 hrs Tracking Opt-in by Country 10 min Download the Certification Study Guide 30 min
P Pardot: Lead Generation 1.8 hrs Submissions vs. Conversions 5 min
P Pardot: Lead Qualification 1.1 hrs Content Reporting 10 min
Pardot Permission-Based 1 min Conversions Reporting 5 min
Marketing Policy Landing Page Reporting 5 min
Maintaining Compliance While 2 min Prospect Lifecycle Reporting 15 min
Maintaizning Lead Generation
Individual Prospect Lifecycle 10 min
Introduction to Forms 1 min Report Overview
Geting Started with Email 1 min Advanced Email Analytics Overview 20 min
Authentication
Wistia Connector Overview 10 min
Salesforce Connector Introduction 1 min
Data.com Connector 10 min
Filters Overview 10 min
FullContact Social Profile Lookup 10 min
Prospect Audits Overview 10 min Connector Overview
Form Reporting Overview 10 min Webex Connector Overview 10 min
Getting Started with the Salesforce 5 min Why Cant I Log In? 10 min
Connector
Testing with Email Flow 10 min
Handling Opportunities in Pardot 15 min
Email Reporting 15 min
Salesforce Campaigns Overview 10 min
Automated Lead Scoring and Grading 20 min
Getting Started with Email Flow 10 min
Pardot Campaigns vs. Salesforce 2 min
Salesforce Connector Setup Guide 5 min Campaigns
The Complete Guide to 20 min Automation Rules vs. Completion 2 min
Lead Nurturing Actions
Join Our Success Community Automation Rules vs. Segmentation 2 min
Rules

IMPLEMENTATION E XPERT TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
IMPLEMENTATION Instructor-Led Training Trailhead E-Learning P Premier E-Learning* Video Reference Materials Communities

RESOURCES

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
SALES CLOUD P Implementing Sales and Marketing 1.5 hrs Implementation Guide: 15 min Preparing for Your Salesforce Certified 1 day
CONSULTANT P Setting Up and Building Communities 50 min A Guide to Sharing Architecture Sales Cloud Consultant Certification
P
Setting Up Collaborative Forecasts 45 min Implementation Guide: 40 min (CRT251)
P
Configuring Salesforce for Outlook 29 min Campaign Management Preparing for the Certified Sales Cloud 4 min
P Getting a Head Start with Chatter 32 min Implementation Guide: 1 hr Consultant Exam
P
Getting Started with Data.com 16 min Deploying Territory Management Download the Certification Study Guide 30 min
Getting Started with Work.com 3 min Implementation Guide: 30 min
Using Salesforce 1 2 min Implementing Person Accounts
P
Getting Started Using Sales Cloud 29 min Implementation Guide: International 15 min
Join Our Success Community Organizations: Using Multiple Currencies
Decision Guide: Territory Management 20 min
Sales Cloud Administration: Products, 1 day
Quotes, Orders, and Collaborative
Forecasts (ADM251)

CERTIFIED UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
SERVICE CLOUD P Implementing Case Management 2.2 hrs Service Cloud Administration 2 days Preparing for Your Salesforce.com Service 1 day
CONSULTANT Across Channels (ADM261) Cloud Consultant Certification (CRT-261)
P Implementing Salesforce Knowledge 1.6 hrs P Administration Essentials for 57 min Preparing for the Certified Service Cloud 6 min
P Setting Up and Building Communities 50 min the Service Cloud Consultant Exam
P Getting Started using 34 min Download the Certification Study Guide 30 min
Service Cloud
Service Cloud Basics 2 hrs
Join Our Success Community

IMPLEMENTATION E XPERT TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
MARKE TING SPECI ALISTS
 MARKETING CLOUD EMAIL SPECIALIST Recommended
9 E-Learning Courses

Time
Salesforce Commitment
The Salesforce Certified Marketing Cloud Email Specialist credential is designed for those who can Experience 1 Instructor-Led Classes

demonstrate knowledge, skills, and experience in email marketing best practices including message 6-12 MONTHS 15-25 HRS

design, subscriber and data management, inbox delivery, and external integrations. 0 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Get ready for your exam:

Add to your skill set:
Tap into these e-learning courses Download the Certification Study Guide
Take Essentials for Marketing Cloud
Join our Success Community
Email Marketers (EEB101)

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITES:

Here are examples of the concepts you
should understand to pass
the exam:
T
Building relational data models
Sending emails via Email app
sending methods
Building complex email automations
Running reports of email-tracking data Certified Marketing Cloud
None
Social Specialist
 roubleshooting and solving basic
platform issues
Certified Marketing Cloud
Having a general knowledge of email
marketing terminology and best Email Specialist
practices

MARKETING SPECIALIST TR ACK

 MARKETING CLOUD SOCIAL SPECIALIST Recommended
1 E-Learning Courses

Time
Salesforce Commitment
The Salesforce Certified Marketing Cloud Social Specialist credential is designed for those who can demonstrate Experience 1 Instructor-Led Classes

knowledge, skills, and experience using the components of Social Studio for post creation, management and 6-12 MONTHS 10-20 HRS

analysis of conversations, and reporting. 0 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Get ready for your exam:

Add to your skill set:
Tap into these e-learning courses Download the Certification Study Guide
Take Social Studio 101 (SS101)
Join our Success Community

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITES:

Here are examples of the concepts Designing workflows to support

you should understand to pass business processes and reporting
requirements Certified Marketing Cloud
the exam: None
Email Specialist
Building strategic social media Troubleshooting and solving basic
processes, incorporating different platform issues
tools like Publish, Engage, and Certified Marketing Cloud
Having a general knowledge of
Analyze social media terminology Social Specialist

MARKETING SPECIALIST TR ACK

 PARDOT SPECIALIST Recommended
11 E-Learning Courses

Time
Salesforce Commitment
The Salesforce Certified Pardot Specialist credential is designed for those who can demonstrate skills and Experience 1 Instructor-Led Classes

knowledge in designing, building, and implementing marketing workflows through the Pardot platform. 3-6 MONTHS 20-30 HRS

0 Trailhead

CERTIFICATION PATH

START UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY GET CERTIFIED

Learn at your own pace: Get ready for your exam:

Add to your skill set:
Tap into these e-learning courses Take Preparing for Your Certified Pardot
Tap into these e-learning courses
Join our Success Community Specialist Exam (CRT150)
Download the Certification Study Guide

EXAM OVERVIEW RELATED CERTIFICATIONS PREREQUISITES:

Here are examples of the concepts available to deploy connectors and

you should understand to pass
the exam:
Designing workflows to support
business process and reporting
requirements
Being familiar with native
integrations and the options
manage those processes
Building marketing assets like email Certified Pardot Specialist None
templates and forms
Troubleshooting and solving basic
platform issues
Certified Pardot Consultant

MARKETING SPECIALIST TR ACK

MARKETING CLOUD
RESOURCES
CERTIFIED
MARKETING CLOUD
EMAIL SPECIALIST
CERTIFIED
MARKETING CLOUD
SOCIAL SPECIALIST
MARKETING SPECIALIST TR ACK
Instructor-Led Training Trailhead E-Learning P Premier E-Learning* Video Reference Materials Communities
UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
P Paste Plain Text and HTML into 7 min Essentials for Marketing Cloud Email 2 days Download the Certification Study Guide 30 min
P Content Area Boxes Marketers (EEB101)
Email: Send Classifications 18 min
P Email Approvals 30 min
P Email: Dynamic Content 6 min
P Drag-and-Drop Segmentation for 14 min
P Data Extensions
Automation 101: Getting Started 9 min
P with Automation Studio
Email Automation: Triggered Emails 7 min
P
Reports 101 31 min
Join Our Success Community
UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
P Social Studio 101 1.3 hrs Social Studio 101 (SS101) 1 day Download the Certification Study Guide 30 min
Join Our Success Community
*Premier Online Training. Contact us for more information on Premier Success Services.
MARKETING CLOUD Instructor-Led Training Trailhead E-Learning P Premier E-Learning* Video Reference Materials Communities

RESOURCES

CERTIFIED PARDOT UNDERSTAND THE BASICS SHARPEN YOUR SKILLS PREP AND STUDY
SPECIALIST P Pardot: Overview 1.4 hrs P Pardot: Lead Generation 1.8 hrs Preparing for Your Certified Pardot 2 days
P Pardot: Campaigns 10 min P Creating Forms 10 min Specialist Exam (CRT150)
P Pardot: Administrative User 35 min P Adding Form Fields 10 min Download the Certification 30 min
Study Guide
P Building with Email Flow 10 min P Styling Forms 10 min
P Email Preference Center 10 min P Adding Post Submission Actions 10 min
P Unsubscribe Page 10 min P Deploying Forms 10 min
P Testing Emails with A/B Testing 10 min P Progressive Profiling 10 min
P Sending with Email Flow 10 min P Creating Dependent Fields 10 min
How Are Prospects Scored 10 min P Pardot: Automating Business Process 1.5 hrs
Visitors Report 5 min P Pardot: Nurturing Campaigns 1 hr
How Does Pardot Track Activities? 7 min Drip Program Overview 1 min
How Are Prospects Converted From Drip Program Reports 10 min
Visitors? 2 min Drip Program Sample Templates 2 min
Reviewing Prospect Audits 10 min Drip Program FAQ 10 min
Filtered Activities in Pardot 4 min Getting Started with the
Performing a Prospect Audit 4 min Salesforce Connector 3 min
Campaign Cohort Report 10 min Handling Opportunities in Pardot 15 min
Campaign Reports Summary 10 min Set Pardot to Only Create Contacts
What User Type Should I Select? in Salesforce 1 min
8 min
Grant Support Access to Account Salesforce Campaigns 10 min
4 min
Content Report Tracking Opt-Ins by Country 10 min
5 min
Creating Layout Templates for Conversion Report 5 min
10 min
Landing Pages Salesforce Connector Setup Guide 5 min
20 min
Forms Report Salesforce Connector Introduction 1 min
2 min
Cont. Next Page Cont. Next Page

MARKETING SPECIALIST TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
MARKETING CLOUD Instructor-Led Training Trailhead E-Learning P Premier E-Learning* Video Reference Materials Communities

RESOURCES

CERTIFIED PARDOT UNDERSTAND THE BASICS SHARPEN YOUR SKILLS

SPECIALIST Cont. Form Troubleshooting and FAQs 20 min Pardot Campaigns vs. Salesforce
Whats the Difference Between a Campaigns 2 min
Submission and a Conversion? 2 min Automation Rules vs. Completion Actions 2 min
Prospect Actions 10 min Automation Rules vs. Segmentation
Link Tracking in Emails 10 min Rules 2 min
Getting Started with Email Flow 10 min Completion Actions vs. Dynamic Lists 2 min
Reporting with Email Flow 15 min
Lead Qualification Overview 1 min
Introduction to Forms 1 min
Testing with Email Flow 10 min
Email Overview 1 min
Email Tools 3 min
Building a Great Email 2 min
Getting Started with Email
Authentication 1 min
Pardot Permission Based
Marketing Policy 1 min
Join our Success Community

MARKETING SPECIALIST TR ACK *Premier Online Training. Contact us for more information on Premier Success Services.
G E T S TA R T E D O N Y O U R S A L E S F O R C E C E R T I F I C AT I O N P AT H .
S A L E S F O R C E . C O M/C E R T I F I C AT I O N