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In this highly competitive market era any slight advantage sees a huge
increase in sales, for instance Tim Cook, CEO Apple, recently hinted in an
interview that the other products category is currently dependant on Apple
watch and the added features, GPS, water-resistant, helped Apple to set the
sales record since its launch, but no figures were released and the battery
life was once again compromised doing so [4]. There is a great
opportunity for any vendor to be the pioneer by looking for any
secondary power source that could extend the battery life of the
watches. Another survey showed that consumers look at the battery life
before ordering their smartwatches, thus extending the battery life would
give the pioneer an advantage in sales over its competitors. Only a couple
of added features apparently helped Apple hit its record smartwatch
sales, imagine what a headline claiming extended battery life would
do, which is the current smartwatch market crisis. And this would
continue declining if consumer experience keeps getting improved and the
battery life stays intact.
[2] Alex Cranz, Smartwatches Are Dying Because They Are Worthless gizmodo.com,
para. 3, December 15, 2016. [Online]. Available: http://gizmodo.com/smartwatches-are-
dying-because-they-are-worthless-1790001341
[4] Roger Fingis, Apple Watch sales set new 'record' during holidays, but no numbers
revealed appleinsider.com, para. 3, January 31, 2017. [Online]. Available:
http://appleinsider.com/articles/17/01/31/apple-watch-sales-set-new-record-during-
holidays-but-no-numbers-revealed
[5] Matt Safford, Solar Panels in the Screens of Smartphones Could Power the Devices,
smithsonianmag.com, para. 3, March 5, 2015. [Online]. Available:
http://www.smithsonianmag.com/innovation/solar-panels-in-the-screens-of-smartphones-
could-power-the-devices-180954457/