Professional Documents
Culture Documents
Management
Instructor: Alex Andronache
JAN 8
Promotion
- This is done without spending money
Publicity
- Their purpose is to solicit media; this is a publicists job
- To get 4 different types of exposure (3 views and a blurb)
o Preview
Article before the event
o Interview
o Review
o Mention (Blurb)
- The most important tool that a publicist uses is a press release
- We want to send the press release to all the places on the distribution
list
- Send it to any media related places or media sites or sponsors
o There are 4 components to a Press Release
Date of the release
Headline
Body of information
Contract Info
This includes a Boiler Plate (the boiler plate is ?)
- Another thing the promoter will do is do a listing
o A listing is a thing in a magazine, its basically a concert listing in
25 words or less
o Short-to-the-point event info
- There are 2 things that go along with a press release and a listing
o These are distribution list, one for eachzq
Advertising
- This is done with spending money
Free Promotion
- Street team
- Listings
- Internet
o Social media
JAN 15
EVENT
Entertainment
- Artist contract
- Liaison
- Breakdown
- MC
Production
- Sound and Lighting
- Supplies
- Input List
- Equipment Requisition List
Promotion
- Poster (e-poster)
- Press Release
- Listing
- Social Media
Sponsorship
- Sponsors
- Letter
- Logos
Raffle/Concessions
- Logistics
- Supplies
- Venue layout
Traffic this means other events going on the same night as yours or in the
same area or of the same type
JAN 22
JAN 29
Solution
- Gross
o 100x20=2,000
o 15x0=0
o 85x25=2,125
o Gross=4,125
- Net Gross
o 4,125/1.13=3,650.44
- Total Expenses
o Artist guarantee- 1,500
o Fixed expenses- 1,000
o 11%x3,650.44=401.55
o Total = 2,901.55 (this is also called the breakeven)
- Promoter Profit
o 15%x2,901.55=435.23
- Split Point (this is breakeven plus promoter profit)
o 2,901.55+435.23=3,336.78
- Overage (this is also known as the show profit or net profit of the show)
o Net gross-split point
o 3650.44-3,3336.78=313.66
- Artists Profit
o 1500+75%(313.66)
o 1500+235.25=1,735.25
- Promoter Profit (total)
o p.p+25%(313.66)
o 435.23+78.41=513.64
- Total Expenses
o Artist- 1,735.25
o Promoter- 513.64
o Exp. Less band guarantee- 1,401.55
o Total= 3,650.44
Feb 12
Promotional Partners
- Promotional partners all want the show to succeed and therefore will
give you recourses in order to help make the show/shows a success
- Examples and what they will give you
o *Artists Manager Company
Artist Access
Artist Website
Artist Publicist
o The Venue
Marquee
Website
Publicist
Promotional Department
o Sponsoring Media (Presenting Radio)
Added Promotion Value
Contests and giveaways
Online visibility
More airplay
Mentions
Additional spots
Interviews
Station personality
Press Radio for Promoter
o *The Record Company
Website
Publicist
Product
Specialty Promotion
Co-op Advertising
o *Sponsors
Money
Inkind (Product)
Publicist
Promotion Department
o Booking Agency
Website
Promotional Material
Feb 19
REVIEW
- Press release (4 components)
- Radio promotion works in conjunction with other forms of promotion
- Ticket outlets
o You would go to record stores, music stores, the venue, genre
specific retail
o A ticket is a contract between the promoter and the purchaser
- General admission vs reserved
- May be some stuff from last term
-