Hc Email Marketing c bn vi Mailchimp

blog.mediaz.vn /hoc-email-marketing-co-ban-voi-mailchimp.html

Thi gian ny cuc sng ca mnh c nhiu xo trn, nn vic vit bi thc s kh khn. Ti nay ma
gi, t cho mnh rnh, mnh s chia s cho bn mt vn kh c k, di cch nhn nhn v cch
vit ca mnh, l lm Email Marketing.

Hy vng bi vit s lm hi lng bn.

u tin, bn cn phi hiu th no l Email Marketing:

Email marketing l mt hnh thc marketing trc tip trong s dng th in t nh mt phng
tin giao tip vi khch hng.

V Mailchimp l g?

MailChimp.com l 1 nh cung cp dch v Email Marketing nm trong TOP 5 nh cung cp dch v

Email Marketing hng u th gii tnh n thi im hin ti.

Mt s thut ng chuyn ngnh bn cn hiu:

Subcribers ngi theo di

Lists danh sch ngi theo di
*|Merge|* C nhn ha email ca bn, bn s gi nhiu email mt lc v vn
nhc ng tn h, hoc nhiu hn th.

Bc 1: Bn cn mt h thng Email Marketing

bi vit ny, mnh s hng dn bn s dng Mailchimp.com mt cng c Email Marketing kh
ni ting v c nhiu ngi tin dng.

ng k ti khon Mailchimp ti a ch:

https://login.mailchimp.com/signup?

Sau khi ng k xong, bn s nhn c mt email yu cu xc nhn ti khon. Bn tm n ng

link xc nhn v click v. Vy l thao tc ng k mt h thng Email Marketing hon tt.

Vi gi min ph, bn c th cha 2000 email ca ngi theo di v gi ti 12000 email trong mt
thng.

Bc 2: To danh sch cha email ca ngi theo di

Bn cn mt chic cc cha c nc, y email ca ngi theo di l nc. C th bn s
cn mt ci cc rt to y.

Bn click vo menu Lists sidebar pha bn tri.

Pha bn gc phi c nt n Create List

Tip tc Create List

Nhp cc thng tin cn thit v ko xung di

Bn c th
chn Daily
summary
nu lng
ngi theo
di ca bn
hng ngy
tng nhiu,
nu khng
th ch cn
chn 2 ci
di.

V chn
Save.

Nu c
sn danh
sch Email,
bn ch
vic chn
import

subscribers
Thm trc tip hoc qua Google Drive l 2 gii php ph bin nht Vit Nam

Nu l ngi mi hon ton, cha c bt c mt Email no, hy to cho mnh mt ci cn cu

mail

Bc 3: To Form ng k theo di

To cho mnh mt trang ngi dng truy cp vo ng k tho di vi Genaral Forms

C rt nhiu kiu hot ng ca trang ng k, mc nh l kiu form ng k c bn, bn c th chn
trang ng k c thm trang cm n, thm thng bo nhy ra vi ty chn Forms and reponse
emails.

Mi thao tc u rt trc quan, bn ch vic clich chut vo cc vng cn sa ni dung v nhp d liu
vo bn phi. Vi tab Design It bn c th thit k giao din trang ng k cho n bt mt hn, v
Translate It s gip bn chuyn ngn ng ting anh sang ting Vit.
Bn c th thm cc ty chn nh nhp ngy sinh, a
ch nh,

Chnh sa li ty chn c

y l ng dn trang ng k cho ngi theo di

ca bn

Gn form ln mt ch no trn website ca bn, rt

nhiu ngi dng tnh nng ny.

V d nh trungduc.net (sidebar)

Classic l giao din c bn.

Super Slim l cc k n gin, Naked th bn t lm

layout lun

Sau khi hi lng vi form ng k ca mnh, bn ko

xung di v ly code dn vo website

TrungDuc.net ang dn code vo sidebar, ngha l

thm phn Widget.

Bc 4: Chy Campaign u tin

Chn Menu Campaigns

Chn Create Campaign

Trn y l cc ty chn gi mail

Vi ty chn gi theo RSS, mi khi website bn c tin bi mi, h thng Mailchimp s t ng check
qua RSS v gi mail n ngi theo di. Cc ty chn cng khng c nhiu s khc nhau.

Chn danh sch ngi theo di bn mun gi email n

Bn c th la chn vic gi email mt cch th cng, hoc gi theo iu kin, v d: gi cho nhng
ngi tn Linh, gi cho nhng ngi H Ni,

Vi ty chn ny, tt c nhng ngi m tn ca h cha t c s nhn c email

Sau khi hi lng vi bc cu hnh u tin, bn chn Next thanh iu hng pha di

Nhp thng tin chin dch

Thc hin tracking (o lng) cc email c gi i. Sau khi cu hnh xong xui, tip tc chn Next
To cho mnh mt giao din hin th Email hp l, bn c th s dng Themes c sn, rt p! Next
tip.

Mailchimp s cung cp cho bn mt khung son tho v mt khung hin th giao din, rt trc quan.
Hy sa ni dung theo mnh.

V hy ch nhng t trong khung , nhng gi tr chnh l tn ca ngi nhn, mnh ang to 1

email mang tnh c nhn ha.

bit tng gi tr *|MERGE|* nh tn|tui|gii tnh| bn hy vo phn qun l List Email / Settings
/ List fields and *|MERGE|* tags.
i chiu cc ni dung bn cn ly vi gi tr *|MERGE|*, sau nhp vo khung son tho Email.

Bn c th chuyn v tr cc on ni dung, sa, to thm mt ni dung tng t, hoc xa

Thm cc loi ni dung ph

hp. Hoc bn c th chnh
sa thm v mu sc, cch
hin th vi cc tab Setting,
Style.

Lu li giao din mail, bit

u c dp dng li. Chn
Save as Template gc
phi pha trn mn hnh.
Sau Next tip.

Mi th OK, nu cha
ok bn ch vic lm theo
tng hng dn sa li.

Trc khi gi mail. bn hy

xem li mt ln na v
chc chn khng c li g
xy ra. (1) Xem ni dung
hin th khi ngi theo di
nhn c mail
trn Desktop v
Mobile. (2) Gi ni
dung n ti khon
email ca bn test th.

Bn c th gi ngay hoc t lch gi

Vy l bn hon tt vic ci t v thc hin chy mt Campaign Email Marketing.

Bc 5: Xem bo co
hiu qu
Chn menu Reports (i t nht 1
ngy xem bo co, xem ngay
s khng c d liu)

Click vo View Report, bn s

xem c ton b thng k v
chin dch Email Marketing ny
ca bn. T bn s bit cch
ti u hp l v ni dung cng
nh trang ch nhm tng hiu
qu t Email Marketing.

Li kt
Bi vit ny theo ng kiu STEP-
BY-STEP, tng bc mt. Mnh
c gng n gin ha mt s

thao tc. Bn ch cn lm theo mt ln hiu mnh ang lm ci g,

sau mi th tr nn n gin ri.

Phi khng