Professional Documents
Culture Documents
Formative Assessment
ntnts:
Introduction
1 History of Company3
Analyses
2.1 Organizational integration...........................................................3
Reference...............................8
Organizational integration
The internal learning procedure that lead in Apples epoch-making digital gadgets
required employees that have a wide range of efficient skills and hierarchical
obligations. This organizational integration was essential to the improvement of the
technological innovation, which underpinned Apples expansion. Among workers the
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firm could build a cult-like engagement. It means Apple hired employees who had the
concept, which would be assisting to change the world (Kahney, 2010). Since first
day in technology industry Apple was more than an entrepreneurial firm: it was a
motive. Apple used strategy of being become a pacesetter in making user-friendly
pcs, which could make individuals highly skilled, innovative, and impressive workers.
Founder of company, Steve Jobs, had skills for aligning himself with genius
employees who were essential for firm to obtain its strategy and success. For
instance, new entrepreneurial firm, Apple Inc., had to compete for employees with
genius skills, technological, and management labour with giant ICT corporations as
IBM, Motorola and Xerox that had an ability to offer workers the realistic chance of a
career for long period of time with one frim and at the end provide with good
retirement conditions. No doubt that first days Apple was a company with unclear
future as the result it could not entice employees away from old giant entrepreneurial
companies by guarantees of amazing career future. Instead of the above offers,
Steve Jobs could find fantastic way to attract professional employees to his company
as the inducement of worker stock options. Company could sign contact with
professionals, after brilliant offer by Jobs, and firm grew large (Kahney, 2010).
Differentiation strategy
Gaining control
Good entrepreneurs search for positions of manage and strength in the economic
networks where they running business in order to occupy the valuable role of
middleman between suppliers and buyers in the networks that make up our
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a capability to recognize what the clients want before the customers even understand
what they want. From 1985 to 1997 Apple faced the worst problems in its history as
number of unsuccessful products like digital cameras, portable CD audio players,
sound systems, companys market share and stock value continued to hurl down. By
using unique skills, ambitions, vision and business approach as several cost reducing
actions and making the decision to concentrate only on two markets as consumer
and professional Steve Jobs could return company to the position where it was
before black days (Lazonick, 2010).
Apple Inc. has a powerful research and ambitious team that includes cautiously
chosen and high skilled soldiers. This is a useful strategic source for
entrepreneurial company as its opponents have tried heartily during long period of
time to copy their strategic resources without any success.
Additional strong points of Apple were strategy of diversification that was analysed
above and product design teams. First product of Apple was Macintosh PCs that
became popular item in the technology market. Instead of concentrating only on
improving its PCs range, company brought new product into new market field by
acquainting the iPhone and iPod and iTunes music store that totally modified the
digital music market. These items secured position of Apple as a true global
figurehead and assisted them to improve companys brand image (Moritz, 2010). In
the issue, Apple's clients approach to be loyal to the company. It has always given
significance to innovation to produce their items better rather than competitors. For
instance, the iMac range of PCs has a unique all-in-one design and offers in 5
colours. Company pay attention more on features, appearance and excellent client
support service and is making a trend in the global technology by developing music,
images and animation. The last but not least strategy is retail outlets and after sales
consumer support owing to client's preference mostly relies upon the physical
presence. In order achieve customer preferences Apple has opened 86 stores
around the world and these also serves as a way of marketing and advertisement
(Apple Inc., 2013).
the innovative investment techniques that will bring worth in the future. From my point
of view firm needs to make a drastic modifies annually and company should not
waste its sources and abilities to keep competition advantage in this industry
because Steve Jobs cannot come back again to return Apple to its current position as
the worlds wealthiest and greatest company like he did in 1997. Otherwise I estimate
that the end of innovation will be destiny of Apple.
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Reference
1 Kahney, L. (2010) Being Steve Jobs boss. Bloomberg BusinessWeek.
2 Lazonick, W. (2010) Innovation Business Model and Varieties of Capitalism:
Financialization of the US Corporation. Business History Review. 84 (4), 675-
702.
3 Lazonick, W. (2013) The Theory of Innovative Enterprise: A Foundation of
Economic Analysis. Available from:
http://www.theairnet.org/files/research/lazonick/Lazonick%20The%20Theory
%20of%20Innovative%20Enterprise%2020130501.pdf [Accessed 10th
November 2016].
4 Michael, Porter. (1992) The Competitive Advantage of Nations, Hong Kong:
The Macmillan Press ltd. 37-39.
5 Moritz, M. (2010) Return to the Little Kingdom: How Apple and Steve Jobs
Changed the World. The Overlook Press. Second ed.
6 Hook, J. and Yardon, D. (2013) Apple CEO Cook, lawmakers square off over
taxes. Wall Street Journal.
7 Apple Inc. (2013) Apple more than doubles capital return program. Apple
press info. Available from: http://www.apple.com/pr/library/2013/04/23Apple-
More-than-Doubles-Capital-Return-Program.html [Accessed 8th November
2016].