1.

Amul has introduced yogurt with four flavours such as Mango, Black
berry, Strawberry, Pineapple in cups in Indian market. The Company is
interested in launching the same product in tubes. Suggest suitable
research designs for testing this new concept.

2. A leading software manufacturer wants to launch a new version of the

companys operating system. What kind of research can be suggested in
the initial phase?

3. A chain of electronics stores is planning to open up a new store and wants

to investigate how customers choose particular stores for shopping.

4. Television industry has penetrated Indian households with almost 70%
presence. Hindi general entertainment television is the fuel for growth for
this industry with 48 % share of total viewership & 58% of advertising
revenue. Star plus, Sony, Zee, Sahara, SAB are the major channels. In this
category, influence of females on choice of channel to view is maximum,
as these channel focus on family conflicts & Kitchen politics. The leading
channel is interested in carrying out a research with an objective to
establish the market share of the channel and to understand what Indian
women want.

5. Tupperware is the largest plastic food container company having presence

in 100 countries. The company offers products such as Dry storage
containers, Table ware, Food preparation, Microwave, Refrigerator,
Lunch & Outdoors and Classics. It observes competition from stainless
steel & low end plastic products. The company wants to understand
perception of Tupperware product users & non-users about the companys
products.

6. Glaxosmith Kline consumer healthcare is introducing liquid & Tablet

versions of the Eno brand to strengthen its leadership position in the
digestive antacid market in India. Before launching the product the
company wants to test the sales results and proposed marketing mix.
What kind of research design would you propose for the same?

7. Britannia Biscuits has developed a mixed chocolate pineapple cookies

after initial research regarding market potential. The company is
 interested in undertaking research to determine the demographic profile,
consumption pattern and satisfaction level of consumers from the existing
products.

8. As a researcher you are interested in finding the awareness level and

usage pattern of youngsters for mobile Apps in smartphones.

9. Homeshop 18 television channel is interested in knowing the image of the

channel in the mind of the consumers and perception of consumers
towards its services.

10. A coffee parlour chain is in the process of opening new franchise in

selected B class towns. What kind of research will be required for
deciding on the location of the coffee parlour? Besides, the company is
also interested in understanding the consumer preference for ambience,
food quality, variety and price.