RESEARCH PROJECT REPORT

ON

Area Officers and Dealers Satisfaction Survey of Mahindra & Mahindra Ltd.
(Swaraj Division)

SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

of

I. K. Gujral Punjab Technical University

By

Harshit Sharma
1541801

MBA III SEMESTER

UNDER THE SUPERVISION OF

Ms. Amanjot Kaur Sodhi (Asst. Professor)

Chandigarh Business School of Administration,

Landran, Mohali

2015-2017
 Certificate of Supervisor

This is to certify that Mr. Harshit Sharma Roll No. 1541801 has completed
the research project titled Area Officers and Dealers Satisfaction Survey
under my supervision in partial fulfillment of the MASTER OF BUSINESS
ADMINISTRATION degree of universitys name I. K. Gujral Punjab Technical
University.

Ms. Amanjot Sodhi

(Asst. Professor)
Date: 12-10-2016
Place: Mohali

Forwarded for evaluation by Research Committee:

(Member of Research Committees Signature)

Seal of the CBS

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 Declaration

I, hereby declare that the research project report titled Area Officers and
Dealers Satisfaction Survey is my own original research work and this report
has not been submitted to any University/Institute for the award of any
professional degree or diploma.

Harshit Sharma
MBA 3
Chandigarh Busines School

Date: 12-10-2016
Place: Mohali

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 Acknowledgements

I express my sincere gratitude to Mr. Anil Tiwari (Sales Manager- Mahindra and Mahindra)
and Ms. Amanjot Kaur Sodhi (Asst. Professor) for providing me an opportunity to work on
this project. I am very grateful for their constant support and guidance throughout the
duration of the entire project. I express my sincere thanks to Mr. Taj Hoda (HOD) and our
present summer internship coordinator Ms. Amanjot Kaur Sodhi for their guidance. Lastly, I
thank my parents, family members and friends for their constant support in my endeavor.

Harshit Sharma

PTO for further details

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 TABLE OF CONTENTS

S. No. PARTICULARS PAGE NO.

1 List of Abbreviations 6
2 Chapter 1 Introduction 7-11
Chapter 2 - Mahindra and Mahindra Ltd. (Swaraj
3 Division) 12-27
4 Chapter 3 - Research Methodology 28-35
Chapter 4 - Data Analysis and Interpretation
5 (AOSS) 36-46
Chapter
6 5 - Data Analysis and Interpretation (DSS) 47-66
Chapter
7 6 - Suggestions and Recommendations 67-68
Chapter-
8 7 -Conclusion 69
9 Appendix 70-75
Bibliogra
10 hy 76
445 5
 LIST OF
ABREVIATIONS

M&M Ltd. Mahindra and Mahindra Limited

PTL Punjab Tractors Limited
DSS Dealer Satisfaction Survey
AOSS Area Office Satisfaction Survey
AO/HO Area OfficeHead Office
AM/TM Area Manager/Territory Manager
OU Oonche Utho
CLA Choo Lo Aasman
6 RB2 Raho Bulandiyo Par Barkarar
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