OFFICIAL PROGRAM

New York, NY

APRIL 20, 2017

9 a.m.5 p.m.
CONFERENCE PRESENTED BY:

NYU GLOBAL CENTER

FOR ACADEMIC & SPIRITUAL LIFE
Grand Hall
238 Thompson Street, New York, NY

New York, NY

CONFERENCE PRESENTED BY:

Sponsor of PubTechConnect
Welcome to PubTechConnect!
The NYU School of Professional Studies Center
New
for Publishing and Publishers Weekly are honored
to present an inaugural conference on the inter-
section of publishing and technology. As the
worlds of publishing and media increasingly
embrace transformation, even disruption, those in
CONFERENCE
the industry must learn to think differently and
daringly. How do we effectively introduce new
business models and strategies into legacy
businesses? Where is our next audience and how
do we find it? How about all those nonpublishing
companies that have turned business models and
traditional thinking inside out, and met their goals takeaways. Get connected to your digital future
in record time? Its time publishers learned from
these companies and adapted and adopted their
best practices.
York, AtNY
PubTechConnect, well hear from thought
leaders from a wide range of businesses who will
share their viewpoints in panel discussions, fire-
side chats, platform presentations, and interac-
tive scenario-planning workshops. The audience
PRESENTED BY:
is very much a part of the story at what we call a
conference like no other. With topics such as
finding an obsessed audience, building a digital
media company from the ground up, creating a
VR strategy, and nurturing millennials (and pre-
paring for Gen Z), the day is packed with targeted
with PubTechConnect.

April 20, 2017: PubTechConnect Program

TIME SEMINAR TITLE SPEAKER & COMPANY

99:10 a.m. Conference Welcome Conference co-chairs Andrea Chambers, director, NYU School of
Professional Studies Center for Publishing, and Carl Pritzkat,
vice president of business development, Publishers Weekly.

9:109:45 a.m. Opening Keynote: Sree Sreenivasan, chief digital officer, New York City, and
Two Institutions Kinsey Wilson, editor, innovation & strategy and executive vice
Reimagine the Digital president, product & technology, the New York Times, discuss how
Future two of New Yorks leading institutions dared to disrupt their way
to innovation.

9:4510:30 a.m. The Innovators: Leaders from renowned change-making companies discuss the
Shaking Up the Mold entrepreneurial mindset, cultivating an obsessed audience, creating
and What Publishers new metrics for tomorrows consumer, and what it takes for
Need to Learn executives and organizations to make meaningful change.

J.J. McCorvey, Hear from:

business & technology George Baier IV, head of media solutions, Dropbox;
staff writer for Hillary Kerr, cofounder & chief ideation officer, Clique Media Group;
Fast Company moderates. Joanna Lord, chief marketing officer, ClassPass;
Amory Wooden, director of brand marketing, Squarespace.

W W W . P U B L I S H E R S W E E K LY. C O M 3
 TIME SEMINAR TITLE SPEAKER & COMPANY
New York, NY
10:3011 a.m. Networking Break

1111:30 a.m. Steps to Technological J.P. Eggers, associatePRESENTED

CONFERENCE professor, management
BY: & organizations, NYU
Transformation: Stern School of Business, speaks about how businesses can overcome
A Change-Management creative inertia and successfully develop environments that lead
Perspective to radical innovation.

11:3011:45 a.m. Tools for Tapping Talent Listen in on a targeted talk about how to manage todays
multigenerational workplace, with special focus on millennials and
the soon-to-arrive Gen Z. Lindsey Pollak, author and millennial
workplace consultant, helps you turn generational diversity into a
competitive advantage.

11:45 a.m. Reaching Your Next Top executives relay their experiences and best practices for
12:30 p.m. Audience: Risks, discovering the most passionate niche audiences (in the strangest
Rewards, and Memorable places), being the ones to say yes when everyone else says no,
Moments from Marketing and cultivating multiple channels in multiple countriesand
and Digital Leaders staying sane all the while.

Howard Mittman, chief Hear from:

business officer, GQ, GQ Otis Y. Chandler, chief executive officer & cofounder, Goodreads;
Style, Golf Digest, Golf Rachel Elam, business lead, global business marketing, Facebook;
World, Pitchfork, and Tom Klein, chief marketing officer, MailChimp;
Wired Media Group Sterling Proffer, senior vice president and head of business
(Wired, Ars Technica, and development & strategy, Vice Media;
Backchannel), moderates. Chantal Restivo-Alessi, chief digital officer & executive vice president,
international, HarperCollins Publishers.
12:301:45 p.m. Lunch in Kimmel Center, Rosenthal Pavilion, 10th Floor

1:452:25 p.m. Heres My Platform Learn the latest tips on how best to use the platforms most relevant
Use It Well today for maximizing growth, reach, and ROI.
Marcelle Hopkins, executive producer for 360 News, the New York
Times, guides you through the worlds of virtual reality (VR) and
360-degree video to discuss how these storytelling innovations
can help your work.
Max Linsky, cofounder, Pineapple Street Media, shows how you can
tap into the power of podcasting.
Ian Schafer, founder and chairman, Deep Focus, shares strategies on
how to maximize advertising and content on Snapchat.

2:303:15 p.m. Scenario Planning: These three seminars give attendees the chance to work with their
Think Smart, Think Ahead peers to tackle some of todays knottiest issues.

Content: Author Care and Led by Judith Curr, president and publisher, Atria Publishing Group,
Feeding in a World of Simon & Schuster.
Self-Publishing and
Author Brands

Marketing: Next-Gen Led by Kristin Fassler, vice president and director of marketing,
Social Storytelling and Ballantine Bantam Dell, Penguin Random House.
Getting the Message Out
in Different Ways

Digital Innovation: When Led by Torrey Oberfest, vice president, corporate strategy,
(and Why) to Say Yesand Hachette Book Group.
Noto the Next Best Thing

4 P U B L I S H E R S W E E K LY A P R I L 1 0 , 2 0 1 7
 TIME SEMINAR TITLE SPEAKER & COMPANY
New York, NY
3:303:45 p.m. Tools for Tapping Talent Learn how to recruit and engage with millennial talent, particularly
digitally savvy innovators who will help accomplish necessary
CONFERENCE
transformations, PRESENTED
as envisioned byBY:
Kathryn Minshew, CEO and founder
of the Muse, a career platform used by more than 50 million people,
and author of The New Rules of Work, a modern playbook to help
millennials navigate their careers.

3:454:15 p.m. Afternoon Keynote: Listen to Jim Bankoff, chairman and chief executive officer, Vox Media,
Creating the Media and Sarah Ellison, special correspondent, Vanity Fair, chat frankly about
Company of Tomorrow what it takes to build a business based on technology, multiple
content categories, and a make-it-happen mindset.

4:155 p.m. Electrifying Legacy Look forward with leaders from long-established brands at the
Brands: The Future forefront of technological transformation.
is Now

Moira Forbes, Hear from:

executive vice president, Tara Brannigan, marketing manager, brand strategy, Book by Cadillac;
Forbes Media, moderates. Jay Lauf, publisher, Quartz, and senior vice president, Atlantic Media;
Declan Moore, chief executive officer, National Geographic Partners;
Sam Olstein, global director, innovation, General Electric.
5 p.m. Conference Concludes

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the worlds most prestigious publishers.

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 Speakers
CONFERENCE PRESENTED BY:
George Baier IV
Head of Media Solutions
Dropbox
Baier consults with media clients, communi-
cating how Dropbox can transform work and
IT infrastructure for media customers. He
plays a strategic role coordinating efforts to deliver product
features and packaged solutions that meet media customer
needs. Prior to Dropbox, Baier spent 10 years in publishing,
most recently as v-p of business and workflow systems at
Macmillan.
Jim Bankoff
Chairman and Chief Executive
Officer
Vox Media
Bankoff oversees all aspects of Vox Media,
the fast-growing digital media company. A
veteran of the online industry, Bankoff developed and led
several popular websites including AOL, AOL Music,
Engadget, Mapquest, and Moviefone while he was an executive
v-p at AOL. He cofounded the TMZ website, won an Emmy
award for his production of the Live 8 concerts, and oversaw
AOLs applications including AIM, ICQ, and Netscape. Vox
Media consists of eight distinct brands: Curbed (real estate
and home), Eater (food and dining), Polygon (gaming), SB
Nation (sports), Racked (shopping), Recode (technology and
business), the Verge (technology and culture), and Vox (general
news).
Tara Brannigan
Marketing Manager, Brand
Strategy, Book by Cadillac
Cadillac
Brannigan runs branding for Book by
Cadillac, the luxury vehicles subscription
service. Brannigan has more than 15 years of experience
developing brands and reimagining products across indus-
tries, including consumer packaged goods, financial servic-
es, luxury automotive, and retail. Prior to joining Cadillac,
she worked as a marketer for Bluebird by American Express.
Otis Y. Chandler
Chief Executive Officer and
Cofounder
Goodreads
Chandler leads Goodreads, Amazons social
network for book recommendations by
6 P U B L I S H E R S W E E K LY A P R I L 1 0 , 2 0 1 7
New York, NY
readers. Launched in 2007, the site has more than 60 million
members who have added 1.8 billion books and written more
than 60 million reviews. Before cofounding Goodreads,
Chandler was a lead software engineer and product manager
at Tickle.
Judith Curr
President and Publisher
Atria Publishing Group, Simon &
Schuster
Curr oversees the editorial, publishing, and
marketing activities of the Atria groups
imprints, which include Atria Books, Emily Bestler Books,
Enliven Books, Howard Books, Keywords Press, Marble Arch
Press, 37 Ink, and Washington Square Press. Since Curr founded
the imprint in 2002, Atria has published more than 280 New
York Times bestsellers. Atria is the publishing home of
authors including Isabel Allende, Vince Flynn, Alice Walker,
and Jennifer Weiner. Curr teaches From Writer to Reader: An
Introduction to Book Publishing at the NYU School of
Professional Studies.
J.P. Eggers
Associate Professor
NYU Stern School of Business
Eggerss interests span business strategy,
industry, technology evolution, and mana-
gerial decision making. As an associate pro-
fessor of management and organizations, he teaches across
multiple programs, including the core M.B.A. strategy class,
a capstone strategic elective for M.B.A.s and executives; in
the business analytics program; and executive education
programs. Eggers is a frequent contributor to strategy and
technology discussions at various media outlets. He received
his Ph.D. from the Wharton School of the University of
Pennsylvania, his M.B.A. from Emory University, and his
B.A. from Amherst College.
Rachel Elam
Business Lead, Global Business
Marketing
Facebook
Elam serves as chief of staff to the v-p and
leads strategy and communication for the
Global Business Marketing division of Facebook. Over the past
four years, Elam has successfully designed and led new ways of
thinking in areas like global partnerships, where she built the
first sales activation channel. Prior to joining Facebook, Elam
led successful fund-raising teams in different sectors.
 Today @ 2:30 pm
Come Join Our Colleague
KRISTIN FASSLER
V.P., Director, Marketing,
Ballantine Bantam Dell

To Brainstorm Fresh, Different

Next Gen Social Storytelling:
HOW TO LAUNCH A TOP-SECRET TITLE
AND IMPRESS ITS MEDIA-SAVVY AUTHOR

DK PUBLISHING
 Sarah Ellison
Special Correspondent
Vanity Fair
Ellison is a special correspondent for Vanity Fair
and frequent commentator to the magazines
digital daily, the Hive. She chronicled Rupert
Murdochs takeover of the Wall Street Journal in her 2010 book, War
at the Wall Street Journal: Inside the Struggle to Control an American
Business Empire. Previously, she was a reporter for the Journal in Paris,
London, and New York, and for Newsweek in Paris.
Kristin Fassler
Vice President, Director of
Marketing
Ballantine Bantam Dell, Penguin
Random House
Fassler oversees consumer marketing,
branding, and social strategies for more than 150 fiction and
nonfiction titles annually, leading campaigns for bestselling
authors including Lee Child, Janet Evanovich, Diana Gabaldon,
Debbie Macomber, and George R.R. Martin. Fasslers current
projects include using data and analytics to craft detailed pro-
files of the readership of Ballantine Bantam Dell authors to
find opportunities to grow their reach.
Moira Forbes
Executive Vice President
Forbes Media
Forbes is responsible for driving new busi-
ness initiatives across the companys media
platforms and branding Forbes events world-
wide. Shes also president of ForbesWoman, a multimedia plat-
form dedicated to successful women in business and leadership,
and is host of Success with Moira Forbes, a video series on
the Forbes Video Network featuring interviews with todays
top women leaders.
Marcelle Hopkins
Executive Producer
360 News, the New York Times
Hopkins oversees the Daily 360, a digital
reporting project that delivers immersive
videos from Times journalists around the world
every day. Before joining the Times, Hopkins produced and
directed virtual reality documentaries for Frontline, the Brown
Institute for Media Innovation, and Emblematic Group. She
spent seven years at Al Jazeeras UN bureau, where she produced
TV news packages, interviews, features, and documentaries.
Hillary Kerr
Cofounder & Chief Ideation Officer
Clique Media Group
Kerr and Katherine Power founded Clique, a
modern lifestyle company at the intersection
8 P U B L I S H E R S W E E K LY A P R I L 1 0 , 2 0 1 7
of media and commerce. The partners also created the data-
driven and
New curated
York, NY fashion site Who What Wear in 2006. From
there, home and lifestyle website MyDomaine was born, and
soon after came beauty-centric Byrdie as well as Obsessee, the
CONFERENCE PRESENTED BY:
social platform targeting Gen Z females. In addition to their
media business, in January 2016 Kerr and Power launched a
clothing and accessories collection to be sold at Target under the
Who What Wear name. Kerr is also coauthor of three books:
Who What Wear: Celebrity and Runway Style for Real Life; What
to Wear, Where; and The Career Code.
Tom Klein
Chief Marketing Officer
MailChimp
Klein leads MailChimps marketing team and
is responsible for the companys marketing
and strategic partnerships. With more than
20 years of experience working with leading brands including
Chanel and Nabisco, Klein is an authority on digital marketing,
e-commerce, and brand strategy, and he understands how to
leverage technology to produce creative campaigns that connect
with customers.
Jay Lauf
Publisher
Quartz, Atlantic Media
Lauf, a senior v-p at Atlantic Media, oversees
Quartzs business operations and is a senior
advisor on corporate initiatives. Lauf assumed
the role at Quartz when the digital business news publication
launched in September 2012. Under Lauf, Quartzs advertising
has earned honors from Digiday, Adweek, the Headliner awards,
Deadline Club, and more. Prior to his role at Quartz, Lauf led
the Atlantics revitalization as its publisher. Under his direction,
the publication attained its first profit in decades and transi-
tioned to a digital-first brand.
Max Linsky
Cofounder
Pineapple Street Media
Linskys podcast company is the creator of
Missing Richard Simmons, Women of the Hour
with Lena Dunham, and the New York Times
Still Processing. Linsky was Hillary Clintons cohost on her cam-
paign podcast, With Her. He is also a cofounder of Longform and
a cohost of the Longform Podcast.
Joanna Lord
Chief Marketing Officer
ClassPass
Lord leads customer growth, community
development, lifecycle marketing, and
branding for ClassPass. She previously served
as v-p of marketing at Porch, a leading consumer marketplace for
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 homeowners, and CMO of BigDoor, an enterprise software solu-
tion serving companies including Starbucks, CBS, and the NFL.
J.J. McCorvey
CONFERENCE PRESENTED BY:
Staff Writer
Fast Company
McCorvey covers the intersection of business,
technology, and social equity for Fast Company.
He has written feature stories on Amazon,
Oprah Winfrey, and the journey of Tristan Walker, founder of
Walker & Company Brands and one of Silicon Valleys most
prominent African-American entrepreneurs. Before joining
Fast Company, McCorvey was a reporter at Inc. magazine.
Kathryn Minshew
Chief Executive Officer and
Founder
The Muse
Minshew runs the Muse, a career platform
used by more than 50 million millennials to
find jobs, learn professional skills, or advance in their careers,
and by hundreds of companies looking to hire or grow their
employer brand. A Wall Street Journal and Harvard Business
Review contributor, Minshew has spoken at MIT and Harvard,
appeared on NBCs Today and CNN, and is the author of The
New Rules for Work: The Modern Playbook for Navigating Your
Career. She has also been named to SmartCEOs Future 50 and
Inc.s 35 Under 35.
Howard Mittman
Chief Business Officer
GQ, GQ Style, Golf Digest, Golf
World, Pitchfork, and Wired
Media Group (Wired, Ars
Technica, and Backchannel)
Mittman oversees revenue for the portfolio of Cond Nast media
properties, working directly with clients to bring innovative
solutions to market and grow the heritage of each brand. Before
taking on his new role in January, Mittman served as publisher
and chief revenue officer of GQ and GQ Style.
Declan Moore
Chief Executive Officer
National Geographic Partners
Before assuming his current role overseeing all
of National Geographics media platforms in
November 2015, Moore was chief media
officer of the National Geographic Society, responsible for global
media across print, TV and digital. He previously served as
National Geographics president of publishing and travel, with
global responsibility for magazines, books, travel, membership,
maps, digital media, mobile, apps, home entertainment, and the
organizations photo and video agency business. Moore is a
member of the NYU Center for Publishing Board of Advisors.
10 P U B L I S H E R S W E E K L Y A P R I L 1 0 , 2 0 1 7
Torrey Oberfest
Vice President, Corporate
New York, NY
Strategy
Hachette Book Group
At HBG, Oberfest focuses on corporate acqui-
sition and business strategy, identifying and
pursuing acquisition targets and managing the execution of
Hachettes investment strategy activities. Recent acquisitions
include Perseus Books from Centre Lane Partners, indepen-
dent publisher Black Dog & Leventhal, and Hyperion Books
from Walt Disney Co. Oberfest also contributes to the formula-
tion of HBGs corporate strategy, working closely with the
executive management team to identify areas of growth and
strategic value. Prior to joining the strategy team at HBG, she
was managing editor of the companys Bulfinch Press.
Sam Olstein
Global Director of Innovation
General Electric
Olstein runs the disruption lab on the corpo-
rate brand team responsible for creating
more access to the GE brand using emerging
media tools of technology and culture. His team handles GEs
distributed digital presence across Facebook, Instagram,
Snapchat, Twitter, and many other distribution platforms.
Previously, Olstein led OMDs Ignition Factory East Coast.
He is a member of the inaugural Social Impact Council for
young leaders to tackle social causes and an innovation advisor
to the Ad Council.
Lindsey Pollak
Author and Consultant
Pollak is a leading expert on the millennial
generation and how all generations can thrive
in todays workplace. She advises both young
professionals looking to succeed in todays
work environment and the organizations that want to recruit,
retain, and engage them. She is author of the New York Times
bestseller Becoming the Boss: New Rules for the Next Generation of
Leaders, and her advice and opinions have appeared in the New
York Times and Wall Street Journal and on the Today show, CNN,
and NPR. Her consulting clients and speaking engagements
have included Citigroup, Este Lauder, GE, JP Morgan Chase,
LinkedIn, Harvard, MIT, Princeton, and Yale.
Sterling Proffer
Senior Vice President
Vice Media
Proffer is head of strategy and development
of Vice, where over the past eight years he
has worked on the development and scal-
ing of the companys global multimedia operation, includ-
ing the launches of Motherboard, the Creators Project, and
Noisey. Proffer established Vices YouTube presence, amassing
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 more than six million subscribers and 500 million views in 24
months. In 2014, Proffer became GM of Vice News, launching
and overseeing business and operations. The next year, Proffer
was elevated to run global digital operations across Vices port-
CONFERENCE PRESENTED BY:
folio, leading growth in its more than 30 offices worldwide. In
his current role, Proffer focuses on developing new opportuni-
ties and lines of revenue for the company.
Chantal Restivo-Alessi
Chief Digital Officer and Executive
Vice President
HarperCollins
Restivo-Alessi leads the overall global digital
strategy and foreign-language publishing
program for HarperCollins. She works with each division
around the world to manage commercial relationships with new
and existing digital partners, grow digital revenues, and oversee
the companys developing foreign-language program. Since
joining HarperCollins, Restivo-Alessi has pioneered the use of
new digital sales channels, signing numerous deals with dis-
tributors. In addition, she led the launch of the companys
e-commerce platform on hc.com. Restivo-Alessi joined
HarperCollins from ING Bank in London, where she was head
of media corporate finance. In addition, she has worked at Aegis
Group in senior strategy and operational roles, music giant
EMI,New
andYork,
BoozNY& Company.
Ian Schafer
Founder and Chairman
Deep Focus
Schafer runs Deep Focus, a digitally led cre-
ative agency, and is one of the industrys
leading voices on digital media. Schafer has
been at the forefront of advertising since 1997 and founded
Deep Focus in 2002. The agency is lauded for its creative exe-
cution and media strategy, innovative agency operational
models, and consumer insights. Schafer previously served as
v-p of new media at Miramax Films. He was named an
Advertising Age Media Maven in 2007 and was inducted into
the AAF Advertising Hall of Achievement in 2015.
Sree Sreenivasan
Chief Digital Officer
New York City
In announcing Sreenivasans appointment in
October 2016, New York City Mayor Bill de
Blasio tweeted: Welcome, @sree, as NYCs
new CDO! And onward to becoming the most tech-friendly,

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12 P U B L I S H E R S W E E K L Y A P R I L 1 0 , 2 0 1 7
 transparent, digitally equitable city in the world. Sreenivasan
runs the citys office of digital strategy and works with city
agencies and colleagues throughout the five boroughs. He
also works with startups and tech companies to help them
CONFERENCE PRESENTED BY:
thrive. Before coming to City Hall, Sreenivasan spent three
years as chief digital officer of the Metropolitan Museum of
Art. He also worked for 21 years at Columbia University,
teaching digital media at the journalism school, and served as
the universitys first CDO.
Kinsey Wilson
Executive Vice President,
Product and Technology
New York Times Co.
Wilson, who was named to his current posi-
tion in March 2015, also serves as editor for
innovation and strategy, a role he assumed in February 2015.
Previously, Wilson oversaw worldwide news-gathering, pro-
gramming, and digital operations at NPR. He drove editorial
and product development to deepen NPRs journalism, adapt
to changing audience demands, and extend the organizations
influence and reach. Wilson championed the development of
the NPR One mobile app, a personalized digital listening
experience.
Amory Wooden
New York, NY Director of Brand Marketing
Squarespace
Wooden works with Squarespaces design and
media teams in the development and execu-
tion of campaigns and activations across
digital, out-of-home advertising, social, events and brand
partnerships. Prior to joining Squarespace, Wooden worked
at agencies including Big Spaceship, Mother, and 50000feet.
Meet the PubTechConnect Speakers
PubTechConnect features a stellar lineup of media and
tech leaders. Read interviews and articles about them at
publishersweekly.com/ptcspeakers.
Meet the PubTechConnect Team
Conference co-chairs: Andrea Chambers, director, NYUSPS
Center for Publishing; Carl Pritzkat, vice president of business
development, Publishers Weekly
Cevin Bryerman, publisher, Publishers Weekly
Judith Courtade, consultant, NYUSPS Center for Publishing
Bryan Kinney, marketing & events director, Publishers Weekly
Elizabeth Parks, assistant director, programs,
NYUSPS Center for Publishing
Caroline Waxler, executive producer, PubTechConnect

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