GRAPHIC DESIGN

MINI-PORTFOLIO
Digital Marketing Portfolio

Megan Shoemaker
MKTG 330: DIGITAL MARKETING
 TABLE OF CONTENTS
INTRODUCTIONPAGE 3
THE SHOE IN MARKETING BRAND...PAGE 3
Name..PAGE 3
Mission...PAGE 3
Values.PAGE 3
LogoPAGE 4
Font.PAGE 4
Colors.PAGE 5
Expression Rules...PAGE 5
DIGITAL DISPLAY ADS..PAGE 6
INFOGRAPHICPAGE 7
REFERENCES..PAGE 8

2
 I. INTRODUCTION
a. Document Overview
This document defines the brand of Shoe In Marketing. Its purpose is to
help individuals create documentation for Shoe In Marketing. All
communication and public relation standards can be found within this
document and should be followed accordingly. This style guide provides
the guidelines for all logos, fonts, and colors that should be followed. It is
possible that there will be documentation that will fall outside of these
guidelines, but that this guide should be followed as closely as possible.

II. THE SHOE IN MARKETING BRAND

a. Name
The official name is Shoe In Marketing, but can also be referred to as Shoe In.
Shoe In was given its name because the owner, Megan Shoemaker, wanted to
start a digital marketing company that clients could trust to create demand for
their products and services. She named it Shoe In because she wanted
consumers to see that her company was the most obvious choice for marketing
solutions.

b. Mission
Shoe In Marketing seeks to help clients create innovative digital marketing
solutions so that its clients values can align with their brands public image. Our
company wants to help its clients exceed its marketing expectations. A strong
brand image is not something that can develop overnight. We desire to build
lasting relationships with our clients so that we can continuously provide to the
growth of their company and brand.

c. Values
We are committed to putting our clients first.
We will always search for the most creative solutions to help our
clients with their marketing.
We are committed to building lasting, successful relationships with
our clients.
We will always offer outstanding customer service.

3
 d. Logo

e. Font

Sans Serif Font: Avenir Light

Aa Bb Cc
Serif Font: Baskerville

Aa Bb Cc
Additional Font: Futura Condensed Medium

Aa Bb Cc

4
 f. Colors

g. Expression Rules

i. DO:
1. Ensure all logos are displayed clearly and exactly as shown
above.
2. Follow all guidelines stated in style guide.
3. Make sure all brand aspects are displayed clearly.
ii. DONT:
1. Modify the logo or brand colors.
2. Use logo for anything not related to Shoe In Marketing,
unless given permission.
3. Copy Shoe In Marketings brand.
4. Design a logo that is similar to Shoe In Marketings.
5. Use Shoe In Marketing to promote your own products.

5
 III. DIGITAL DISPLAY ADS

All digital display ads were created with the fonts and colors provided in this style guide, while
ensuring that all designs are simple and recognizable. Additionally, the copy was focused around
the definition of a shoo-in, while keeping it eye catching and witty. Ensuring that all designs
are similar is vital while Shoe-In marketing is building brand awareness

6
 IV. INFOGRAPHIC

7
 REFERENCES

Fulgoni, G. (2017 Feb 17). The State of Digital. Retrieved from

https://www.comscore.com/Insights/Presentations-and-Whitepapers/2017/The-

State-of-Digital2

N.A. (2016, Oct). Digital Advertising Fast Facts. Retrieved from http://www.iab.com/wp-

content/uploads/2016/10/Digital-Advertising-Fast-Facts-Oct-2016.pdf

Olmstead, K. (2014, Apr 25). As digital ad sales grow, news outlets get a smaller share.

Retrieved from http://www.pewresearch.org/fact-tank/2014/04/25/as-digital-ad-

sales-grow-news-outlets-get-a-smaller-share/

Smith, A. (2017, Jan 12). Record shares of Americans now own smartphones, have home

broadbrand. Retrieved from http://www.pewresearch.org/fact-

tank/2017/01/12/evolu tion-of-technology/

Sruoginis, K. (2015, Sep).Full Year 2015 Report: Digital, Video and Mobile Consumer

Usage Trends. Retrieved from http://www.iab.com/wp-

content/uploads/2016/04/IAB-Report-2015-Year-in-Review-Consumer-Usage-

Digital-Trends-Final.pdf