Criteria B -Developing

Ideas
By: Vaishnavi, Abhiram and Aathira
Design Brief

We will design and make an advertorial pertaining to the topic of travel. This will help
to advertise varied available choices of transport in this field. This design appeals to
travellers and sightseers , as they are most likely to be interested in the field of
travel, and an advertorial will help keep them up to date in this regard, by always
giving new and varied information.

Design Specifications:

Aspect

Aesthetics (Consider We will try to make our

appearance, style, color,
shape/form, texture, pattern,
finish, layout)
product as attractive as
possible. We will include a lot
of pictures (as it is travel) and
try to make our theme
carefree.

Cost (Is there a maximum We doubt there is going to be

cost? Is this a material any cost.
cost/time cost/selling cost?)

Customer (Who it is for? This is for general audience;

What is the target users we want to spread as much
age, gender, socio-economic knowledge as possible.
background?)

Function (What it must do? Its main purpose is to spread

What is its purpose? Where ideals about travel
will the product be stored?
How easily can it be
used/maintained?)

Content(Writing the content -

Deciding on the design and
Tips for better travel, travel
images - Proof reading and
places, and little DIYs for
checking) Include the main
better travelling experiences!
relevant points
Use (relevant) pictures

Safety (What safety factors Its really safe

need to be incorporated into
the design?)

Accessibility(where it will be Online

available-Online, in the form
of poster, website etc)

Format(suggest how the It will be a magazine

video will be designed )

Manufacturing (What MadMagz will help

resources are available? Are
there limitations as to how
this can be created? How
much time is needed to
create the design?)

List a range of feasible design ideas for the solutions based on

the data collected:
Design idea development Strategies and techniques to communicate
and develop ideas:

Technique/Strategy Product Design

Data Flow Diagram or mindmap Pen,pencil,paper

Magazine cover Images, MadMagz

Pages Inside Internet, fonts, colors, etc.

Data Flow Diagram : Describe and paste

Design Sketch 1: paste sketch, write design specifications and write
brief.
 Design Specification Yes/No

Appearance of video (Color, font, Yes

relevant images and pictures, size

spacing, use of bullet points and

tick boxes)

Clear and positive title Yes

specific to comments Yes

Style (Language) (Easy to Yes

understand, check for jargon, check
for wordiness, check for formality)

Purpose (Audience of video; what Yes

level of information will be provided

Involvement of service-users (Who Yes

and how; discussed potential
barriers; discussed format, content,
style and accessibility)

Examples (if relevant), to explain Yes

what you mean

Selecting and justifying the chosen design:

Final Design Sketch:

The one above. We only had on design sketch because we only

had one idea from the start, and we planned to stick to it. We
accumulated our requirements and planned simultaneously.

Design Specification Yes/No

Appearance of video (Color, font, Yes

relevant images and pictures, size,
spacing, use of bullet points and
tick boxes)

Clear and positive title Yes

specific to comments Yes

Style (Language) (Easy to Yes

understand, check for jargon, check
for wordiness, check for formality)

Purpose (Audience of video; what Yes

level of information will be provided

Involvement of service-users (Who Yes

and how; discussed potential
barriers; discussed format, content,
style and accessibility)

Examples (if relevant), to explain Yes

what you mean

Write the steps you will follow to create your

solution. Include the materials,
drawing/diagrams/target diagram/cycle diagram
and the technology you will use
We will use MadMagz.
We will use basic things such as pens and pencils for
ideas, and our minds for thinking.
We will use our chromebooks.