Professional Documents
Culture Documents
A. MICA offers an online program called "One year post graduate certificate
program in advertising management and public relations". The details are available
on www.mica-india.net.
Q. What is CPM?
A. CPM stands for critical path method. This is a method used in production and operations
management in order to manage the time of a project.
Q. Do you think Nano would work? Because in my view it falls in the same
category as 'Garib Rath'? Car is a status symbol and if you are seen driving
a 1-lakh car, it's not good enough!
Q. In some product categories, big brands enjoy cult status & the lesser
known brands keep fighting to stay up in the ladder. What should be the
focus of such small brands to find a place for themselves?
A. There are brands like Apple and Harley Davidson that enjoy cult brand status.
Small brands lack the required infrastructure as compared to big brands. Small
brands need to focus on their area of expertise and than expand if possible. For e.g.
after establishing strong regional presence in southern India, MTR ventured into
instant food mixes and started selling it nationally
Q. What is an insight?
A. Insight is like a refrigerator. The moment you open it, a light comes up.
Insights are not facts. An insight connects different sets of associations that lead to
a thought or a solution that was not apparent before.
Insights can come out of anywhere. Every person has his or her own way of arriving
at them. It may be the result of backbreaking months' work, or a momentary
inspired connection.