Video Installations

Video installation is essentially a contemporary art however with a combination of

technology projecting through. Modern contemporary art will usually be displayed in area
such as museum or exhibition illustrating the subject or theme, this is also a chance for
audience to take an opportunity to reflect on the contemporary society and matters that
surrounds us. Using video installation to present the subjects give a respond to the global
environment which is culturally diverse, this can appeal to audience as it can be seen as
challenging than just interesting to look at.

Older Video Installations:

Video installation has been used over the years to present artists work in a more creative
way then just a simple screen. This was difficult in the past with little to no access to
projectors other helpful technology,
because of this artist had to be creative in
the way they presented their work, this can
be seen by the image above which shows
multiple videos being played at the same
time next to each other, separately each
video would have little effect on the
audience but watched together the video
would send a powerful message to the
audience. Artist Niam June Paik used this
video installation idea.

Another ideas to present artists work

was to use multiple screens to present
normal ideas, however this work was
presented throughout a room and was
separated according to where the video
was located, with a drawn map of a
country on the floor and walls. This idea
brought mundane videos and remade
them into a creative video experience,
which combined videos and real life.

Later on, when projectors were used to show case artists work
they were able to show their work on a bigger scale, with the
projector able to enlarge videos and be projected almost
anywhere, artist were able to take advantage of the machine and
allowed them to show their work in more related ways to their
work, for example in the image above, it shows a freeway above
people which is normally how people would view them as they are
built to stack on top of each other.
Modern Video Installations:
Back-Screen or Rear Projection:

Similar to old projection methods back screen projection is a newer from of displaying
videos and images. This is done by projecting the video through the back of a material. This
form of projection is often used in modern exhibitions as it allows fir enhanced contrast and
image brightness and means that no shadows from the presenter are on the screen.
An example of this is Aernout Miks Video installations that display his work called Project
in Vilnius. For this show, Aernout
Mik constructing an architectural
environment in the 1000 square
metres of the Main CAC Hall. The
presentation consisted of four
video works, presented on seven
different size back-screen
projections. The huge architectural
setting will take the form of an
asymmetric room, on curved and
bent walls.

Virtual Reality:

Virtual reality has become increasingly popular in recent years due to the accelerating
development of virtual reality technology. A new generation of artists have begun to
produce virtual-reality artworks. Some artists and producer displayed their work in galleries
or online. These developments inspired some museums to imagine new presentations
beyond their walls and present their work through virtual reality.
For example, Google collaborated with numerous museums to produce walk-throughs that
could be streamed through 3-D imagery and videos in the Dulwich Picture Gallery in
London, BOZAR in Brussels, the Museu de Arte Moderna in Rio de Janeiro and the
Robben Island Museum in Cape Town. Other museums have produced virtual reality apps
such as The Renwick Gallery, an institution of the Smithsonian in Washington, recently
released a virtual reality re-creation of its exhibition Wonder.
Screens:
Video screens are the most modern and popular form of presentation with video
exhibitions. Most screens are thinner and more lightweight than in previous years. This
allows large screen to be hung from the ceiling, or fixed to the walls. Not only are large
screens use, but some artists or gallerys use smaller screens to create a collage effect.
For example, in February 2016 an exhibition was presented that explored the development
video art over the years. This exhibition was entitled Moving Art: Video Art At 50 in the
CAFA Art Museum in Beijing, China, and the Redtory Museum of Contemporary Art, in
Guangzhou, China. This gallery showed a collection of single-channel videos from across the
globe, representing historical and contemporary video artists.