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Honda Motorcycle & Scooter India (HMSI)s hugely popular Activa brand has emerged as the

bestselling two-wheeler in India for the fifth successive month in May 2016. The company has
outsold its closest rival (in terms of all-India sales volumes), Hero MotoCorps Splendor by
almost 30,000 units for the last month.

Honda sold a total of 237,317 scooters under the umbrella of its Activa brand in May 2016. Hero
MotoCorp, the largest two-wheeler manufacturer, registered total Splendor sales of 207,010 units
last month. It is interesting to recall that the Hero Splendor had last outsold Honda Activa in
December 2015 with a margin of close to 10,000 units.

Hero MotoCorp, however, continues to retain its four slots in the top 10 bestselling two-
wheelers list for May 2016 via its bulk sellers such as HF Deluxe, Passion and Glamour
commuter motorcycles, besides the trusted Splendor brand.

The Hero HF Deluxe takes third position with sales of 112,273 units in May 2016. Hero Passion,
which sold an average of 94,965 units per month during the last fiscal, registered sales of 97,882
units last month. It is the fourth bestselling two-wheeler for the month.

TVS Motors steady performer, the cost-effective and mileage friendly XL Super moped, which
is a huge hit among the rural masses, scored sales of 75,406 units in May 2016 and holds the
fifth spot in the list.

Hero MotoCorps 125cc Glamour, which has been outselling Hondas CB Shine the
conventional bestseller in the 125cc commuter motorcycle segment garnered sales of 74,590
units in May 2016. Its rival, the Honda CB Shine sold 70,818 units (including the sales of the
recently launched CB Shine SP, which sold 14,040 units last month.)

While the Hero Glamour ranks sixth in the list, Hondas CB Shine stands as the seventh
bestselling two-wheeler for the month.
Bajaj Autos big-volume fetching model, the 100cc CT100 sold 51,893 units last month and
ranks eighth in the list. Its Pulsar brand, on the other hand, is at ninth position with total sales of
46,307 motorcycles. The company has recently dropped the prices of its smallest Pulsar Pulsar
135LS bringing it in the price range of the 125cc bestsellers Heros Glamour and Hondas
CB Shine. It would be interesting to take note of how the demand for the Pulsar 135LS shapes up
as against the potent models from Hero and Honda in the coming months.

TVS Motors consistently performing scooter model, the 110cc Jupiter, which has also enabled
the company to keep pace with the growing scooter segment, has emerged as the 10th bestselling
two-wheeler in India for May 2016. The company sold 43,867 units of the Jupiter last month.

HMSI and Hero battle for market share

On the overall front, while Hero MotoCorp continued to occupy four slots in the bestselling two-
wheelers list, Honda, TVS Motor and Bajaj Auto held two slots each for May 2016 with their
most popular models.

The fight for market share is growing even more intense in the overall two-wheeler sector. Hero
MotoCorp has a near-40% share while HMSI with 27% is looking to grow faster.

For the April-May 2016 period, Honda, Yamaha, Royal Enfield and TVS Motor Company stand
out in terms of accelerating their respective market shares in the overall two-wheeler market
early in FY2017. Honda, which sold 829,895 units, has upped its market share from 25.58
percent to 26.98 percent on a year-on-year basis. The company achieved this primarily on the
back of its scooter sales, duly supported by new models including the 110cc Livo commuter
motorcycle, 150cc CB Unicorn, 160cc CB Unicorn 160 and CB Hornet 160R among other
variants.

TVS Motor Company has also grown its market share from 12.67 percent to 13.15 percent,
selling 404,578 units as against 338,049 units in April-May 2015. The growth has come on the
back of consistently performing 110cc Jupiter scooter along with the new launches, mainly the
return of its popular 110cc commuter motorcycle, Victor.

Recording a substantial boost in its month-on-month sales, powered by its stylish 113cc Fascino
scooter, India Yamaha has also increased its market share during April-May 2016. The company,
which had a share of 3.17 percent a year ago, now has a 4.16 percent share. It sold a total of
127,884 units between April-May 2016.

Royal Enfield has also witnessed its market share grow from 2.54 percent (April-May 2015) to
3.06 percent for April-May 2016. With linear month-on-month sales growth, the company
recorded sales of 94,269 units during the first two months of the ongoing fiscal (April-May 2015:
67,733). The company is also betting big on its recently launched adventure-tourer, 411cc
Himalayan model, which is positioned as an on- and off-road motorcycle, a first in the midsize
bike segment.

Those who lost market share

Among the prominent companies that lost market share are Hero MotoCorp, Bajaj Auto, Suzuki
Motorcycle India and Mahindra Two Wheelers. While Hero MotoCorp and Bajaj Auto both
registered an increase in their respective YoY April-May sales, both companies failed to keep
pace with the booming market, predominantly the scooter segment.

Although Hero MotoCorp continues to command a 37.99 percent market share the largest in
the two- wheeler industry its share during April-May 2015 was 40.68 percent.

Bajaj Auto, on the other hand, recorded a marginal loss in its market share, which for the first
two months of FY2017 stands at 12.36 percent. Its market share in April-May 2015 was 12.41
percent.

- See more at: http://www.autocarpro.in/analysis-sales/india-sales-wheelers-2016-


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