Department: Multichannel Marketing Reporting to: Head -
Multichannel Marketing
Location: Worli, Mumbai
Digital Transformation role is to ensure that GSKs commercial operating
model of the future is embracing the changes being driven by technological advances and customer expectations.
Basic qualifications:
- Experience in healthcare is a must, preferably a Marketer who is
passionate about digital and multichannel ways of working: o Must have innovative personality. o Must be operationally sound, have good attention to detail and able to drive projects to conclusion. o Must have a strong cross functional awareness, good negotiation skills and be able to clearly articulate and sell the benefits of a new process/project in order to secure the necessary buy in. - Experience in working with IT & Governance to select and deploy digital platforms which provide a great customer experience.
Key Accountabilities/Responsibilities:
- To accelerate the adoption of MCM strategy for India Business. Enhance
GSK vision to a healthier leader in engaging internal and external stakeholders via innovative solutions, explicit planning to contribute to business growth. - To drive digital innovation within GSK India working closely with Brand teams across Business Units and thereby ensure GSK India has a competitive edge in the industry. - Constant mapping of new technologies and digital medical advances and potential new solutions that can support the business and our Doing what customer need next. - To enable the stakeholders to make best informed decisions in relation to Digital and MCM by providing market and customer insights. - To support Marketing on the processes defined to develop innovative digital content and campaigns on regular intervals. - Understanding the macro shifts in how customers access information via different digital channels in India and across the globe, predicting rates of change and relating this back to the business. - To contribute towards the broader customer relationship strategy in conjunction with other commercial functions, of which digital/multiple channel will be key component. - To work in line with GSK corporate and departmental processes like Global and Local IT, Medical, Legal, and Regulatory. To liaise with external vendors and GSK assigned third parties. - Manage external vendors and internal team for timely execution of digital initiatives. - Strong project management and planning skills