Professional Documents
Culture Documents
By Matt McCord
Arkansas Tech University
The role that Public Relations plays in the transit industry is vast. It is
important to understand why Social Media Networks are valuable tools for
about delays, drivers about construction work, or bus riders about re-
routing, they can blast messages through social media channels to reach
their intended audience immediately. Most public transit users will access
these networks far more frequently than the websites of their local
transportation agencies.
(alert riders of a situation), motivate (to opt for an alternate route), and
incident. Thus, Social Media and Marketing trends are quickly evolving
from a novelty to a necessity and the usage of such has become more
Robin Chase, the co-founder and former CEO of Zipcar, the largest
car-sharing company in the world. She is also the former CEO of Buzzcar, a
transportation, she has won numerous awards and was listed as one of
Time's 100 Most Influential People in 2009. She claims that transportation
is the center of the world! It is the glue of our daily lives. When it goes well,
we don't see it. When it goes wrong, it negatively colors our day, makes us
feel angry and impotent, curtails our possibilities (Schawbel 2012). Her
viewpoint that transportation is the center of the world, could not be more
accurate. Additionally, that role goes a step further for those dependent on
public transit. While connecting with riders hasnt been a major point of
focus for transit organizations in the past, it is imperative that agencies take
and to monitor conditions. But thanks to social media, agencies now have
(Newcombe 2015).
public relations of yesterday. It has become the big shift in the role that
relations will provide one of the most credible forms and communication,
which builds trust and strong relationships with media, customers and new
social networking. The social web gives business and public relations
professionals the powerful tools to share their voices, build long term
characteristics of social media users are not yet well documented and
questions remain about whether social media platforms can bridge the
digital divide, or the perceived gap between people who have access to
agencies must take additional actions to ensure that all riders can access
The time for transit agencies to get in line with Social Media and
Psychologist)
References
Kaufman, Sarah M. How Social Media Moves New York: Twitter Use
by Transportation Providers in the New York Region (2012) Retrieved from
wagner.nyu.edu https://wagner.nyu.edu/rudincenter/publication/how-social-
media-moves-new-york-twitter-use-by-transportation-providers-in-the-new-
york-region-2/
http://www.govtech.com/dc/articles/Social-Media-Keeps-Transit-Agencies-
Informed-About-its-Riders.html