Professional Documents
Culture Documents
CORE COMPETENCIES
Change Management / Reengineering Marketing / Business Development Leadership / Training
Brand Management Startup & Growth Initiatives Operations Management
Cost Control / ROI Turnaround / Transformation Management Customer Centricity
PROFESSIONAL EXPERIENCE
FINE Marketing Solutions | Dallas, TX 2013 - Present
Senior Marketing Healthcare Consultant
A private consulting firm focused on marketing strategy development for small to mid-sized companies. Responsible for all
projects as well as company operations. Develop marketing plans and go-to-market strategies to drive new business.
Design value propositions, define market positioning and conduct market audits to accelerate business growth.
Led a team in branding the annual membership event for a member owned healthcare services company.
Developed the brand for the clinics and surgery hospital as a consultant for a private healthcare business.
Emergis ER, LLC | Dallas, TX 2016 - 2017
Chief Marketing Officer
An owner and operator of three free standing emergency rooms. Led strategic planning, marketing strategy, internal and
external communications, public / media relations and creative design for brand and advertising campaigns. Developed
and executed marketing plans to generate new business.
20% increase in patient visits generated.
Created the brand identity and archetype of the company, devised the marketing strategy to bring the brand to life
in a short period of time.
Instituted a process, researched and conducted a competitive marketing audit to build the ER brand to ensure
differentiation from the competition in a heavily saturated market place.
Played a key role in onboarding new hires to ensure understanding and exemplification of the company culture.
Produced and presented monthly reports to shareholders and partners to address growth and trends observed.
Leveraged the right expertise to conceptualize a plan and execute the marketing and branding campaigns in a cost
effective manner to maintain budgets.
Lumin Health | Irving, TX 2013 - 2015
Chief Marketing Officer
A private healthcare company with ten clinics, six urgent care centers, four freestanding emergency rooms and one
surgical hospital. Led the team to develop and launch marketing and sales strategies to amplify referrals.
48% growth in physician referrals accomplished in one year by expanding the market areas, redistributing markets
and targets, offering targeted incentives and onboarding additional employees while introducing a CRM system to
track referrals and provide weekly outcome reports.
Masterminded and applied the brand architecture for an integrated healthcare delivery system in 12 months.
Realized spend and expertise did not align with the company strategic direction, introduced major changes in
vendors and renegotiated vendor contracts to accelerate performance and cut costs.
24% improvement in consumer conversions attained within eight months by training and supervising call center
staff, establishing processes and implementing customer service protocols to enhance efficiencies and referrals.
Continued
LISA FINE PAGE 2
(972) 822-7107 | lfine0815@gmail.com