iPhone

Grace Levatino, Morgan McHaney, and Grace Lawley

 ORIGINAL
ORIGINAL BOX
PRODUCT
PACKAGING

ORIGINAL
IPHONE
PACKAGING

https://www.youtube.com/watch?v=BhaUCHGDJkk
 Original Volume
IPHONE BOX =
592.875 CM3

CHARGER BOX 28.125 CM3

CHARGER CORD 27.34 CM3

HEADPHONES 54 CM3

IPHONE 43.875 CM3

PRODUCTS IN BOX TOTAL= 158.34 CM3

 Original Air Space

Volume of Box Volume of

- = Wasted Space
Products

592.875 cm3 - 158.34 cm3 = 439.535 cm3

AIR SPACE= 74%

 New Packaging Ideas
Reduce Amount of Material Used for Lid

Create a More Compact Package

New Headphone Pouch

Magnetic Lid

Less Wasted Space

Curved Edges
NEW
BOX NEW
PRODUCT
PACKAGING

NEW
IPHONE
PACKAGING
 New Volume & Air Space
NEW IPHONE BOX=
510 CM3

Volume of New Volume of

- = Wasted Space
Box Products

510 cm3 - 158.34 cm3 = 351.66 cm3

AIR SPACE= 69%

 Total Surface Area
ORIGINAL BOX NEW BOX

695.5 cm2 443 cm2

REDUCED MATERIAL=
252.5 cm2
 Surface Area of Lid
ORIGINAL LID NEW LID

347.75 cm2 127.5 cm2

REDUCED MATERIAL=
220.25 cm2
OR
63.34%
 Changes Made
Reduced Dimension

New Headphone Case

Curved Edges

Small Lid/ Magnetic

 Difficulties
Reducing Dimensions
We wanted to make the box as small as possibles, but it had to be big enough to fit all of the
products inside

Box
We tried to model our new design as best as we could but this was very difficult considering our
limited materials

Charger Box & Cord

We wanted to come of with a more compact way of storing these items that used less airspace, our
best solution was cutting the bottom tray in half.

Efficiency
Making sure that the product was easy to use and not impractical to create.
 Selling Points of New Packaging
Easier to open

Eco friendly

Less air space

Cheaper to make

Uses less cardboard

Letter From the Team:
Our new iPhone design shows a simple way to make this package

more beneficial to both the consumer and manufacturer. Though

it may seem like our dimensional changes are small, using small

amounts of less material can go a long way!