Questionnaire Sample:

A STUDY OF BRAND AWARENESS AND

BRAND PERCEPTION OF MALABAR
CEMENT LTD,WALAYAR
Dear Sir/Madam

The Questionnaire comprises of questions relevant for understanding A STUDY OF

BRAND AWARENESS AND BRAND PERCEPTION OF MALABAR CEMENT
LTD. I assure you that the data you provided will be kept confidential and used only for the
project work.

MIDHUN GOVIND
SMS,PALAKKAD
PART-A

1. Name:-

2. Sex:- Male Female

3. Age:- 18-25 25-35 35-45 45&above

4. Occupation:- Business Professional Student
Employee
5. How do you came to know about Malabar cement?

Myself Family Advertisement Friends Others

PART-B

Q1. Which brand of cement you have purchased?
a) MALABAR CEMENT

b) ACC
 c) LARARGE

d) UTCL

e) OTHERS

If other please specify:_____________________________

Q2. Give Reason for the Preference Of this brand?

Q3. Where from do you normally buy this cement?

a) Local supplier but not a dealer(sub- dealer)

b) Company authorized dealer

c) Exclusive dealer

d) Dealer Dealing with Other Building Materials Along with cement.

Q4. Does Influencer play a vital Role For purchase of any brand of cement?
a) Yes

b) No

Q5. While purchasing cement & building materials whom Do you consult?
a) Mason

b) Engineer/ Architect/ Cement dealer

c) Friends and Relatives

d) A neighbor who has Recently constructed his house

Q6. Which brand of cement available in the market from following?

a) MALABAR CEMENT

b) ACC

c) UTCL

d) OTHERS

e) If others please specify____________________________

Q7. What come to your mind when I say MALABAR CEMENT, choose one of the
following?
a) Good brand name

b) Affordable Price

c) Good quality product

d) All of the above

Q8. Which cement company provides good logistic support from the following?
a) MALABAR CEMENT
b) ACC

c) JAYPEE

d) AMBUJA

e) UTCL

f) LAFARGE

Q9. Which cement company is known for its brand name in market?
a) MALABAR CEMENT
b) ACC
c) JAYPEE

d) AMBUJA

e) UTCL

f) OTHERS

If other please specify____________________________________

Q10. Are you brand conscious?
a) Yes

b) No

Q11. If yes then which brand you prefer the most? Choose one of the following.
a) MALABAR CEMENT
b) ACC

c) JAYPEE
 d) AMBUJA

e) UTCL

f) OTHERS

If others please specify________________________________

Q12. Which is the best mode of advertisement in creating customer demand in

your opinion?
a) Television

b) Shop painting

c) Hoarding

d) Wall printing

Q13. Do you stock cement in your site?

a) Yes

b) No

14. Rate the Malabar cements brand?

Excellent Good Average Bad Very

Q15. Is there any relationship between the colour of the cement with its Price
and its quality in your opinion?
a) Yes

b) No

If yes give your opinion_________________________________________________

__________________________________________________________________

Q16. Do branding / promotion activities improve the visibility and enhance the
sale of a cement brand?
a) Yes

b) No
Q 18. Have you attended any meeting with any cement company?

a) Yes

b) No

Q19. If yes, is it useful for you? Why?

Q20. Which brand of cement that you are able to purchase on credit basis?
Choose one of them.
a) MALABAR CEMENT
b) ACC

c) JAYPEE

d) AMBUJA

e) UTCL

a) OTHERS

If others please
specify________________________________________________________

Q20. How did you rate the following, where you decide to purchase malabar cement?

Factors Extremely Somewhat Cant Somewhat Extremely

Important Important Say Unimportant Unimportant
(5) (4) (3) (2) (1)
Styling

Pricing

Maintenance

Brand Image

Performance

Publicity

Quality

Availability

Comfortable

Strength
Q21. How do you feel the style and strength of malabar cement product?

Highly satisfied Satisfied Cant say Dissatisfied Highly dissatisfied

Q22.I am convenient to the locality of malabar cement

agree Agree Cant say Somewhat disagree Strongly disagree

Q23. Whats your opinion about the price of malabar cement?

Very high High Medium Low Very low

Q24. What about your malabar cement product availability?

Excellent Good Average Poor Terrible

Q25. What do you feel about the publicity of malabar cement?

Very good Good Neutral Bad Poor

Q26. Malabar cement is very comfortable than I expect

Strongly agree Agree Cant say Somewhat disagree Strongly

disagree
Q27. Malabar cement quality is

Very high High Average Low Very Low

Q28.The design of Malabar cement is

Excellent Good Average Poor Terrible

Q29.The company contact me to ensure the feedback from customers

Strongly agree Agree Cant say Somewhat disagree Strongly disagree

Q30. Would you recommend the product to others?

Definitely Probably Maybe Probably not Definitely not

 Q31. Overall, how would you rate the malabar cements ?

Excellent Good Average Poor Terrible

Q32.Which brand of cement do you prefer or advice others to use?

a) Malabar cement b) Vijay Shakti

c) Ambuja cement d) Keshav cement

e) ACC cement f) Ultratech cement

Q33.What made you to purchase that particular brand cement?

a) Quality b) Reasonable Price

c) Advertisement d) Discounts/Offers

e) Easily Available f) Others _______________________

6. Do you have any suggestion to improve the service quality of MALABAR

CEMENRT Ltd?