“ Good design is making something intelligible

and memorable. Great design is making

something memorable and meaningful.
”
Dieter Rams

Welcome to my portfolio

PEDRO NAKAZATO ANDRADE

PRODUCT . INTERACTION . DESIGN
w w w. p e d r o a n d r a d e . c o m

2010
Index

3 Professional background

4 Scriba
Graphical User Interface

8 Refugee Finder
Graphical User Interface

11 Energize
Product Design

14 The Family Department

People Centred Research

22 Drops
Tangible User Interface

26 W / Air
Performative Design

30 Invest In Me
Service Design

35 Carrapixxxo System
Product Design

38 YUp.E No-Break
Product Design

41 Telephone project
Product Design

44 Diva Washing Machine

Product Design

45 Top-Note and Top Desk

Product Design

46 Renders for Architecture

3D Visualization

Contact
 3d model and render TUI service design

product + interaction
“When somebody asks me what is my
BR DK
background I feel that I need to show
some different areas. I don’t see this
diversity as a search for one specific
area, but as a growing process.”

technical detailing GUI user experience

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capturing beyond
the keyboard
Reproducing the ritual of writing a personal letter
on the computer.

Scriba is an application that reproduces

the ritual of writing a personal letter,
capturing beyond the keyboard. When
you write a letter, what makes it personal
is not only the content you transfer with
words, but also the way you go through
the different steps to build it. It is a
process that allows to capture beyond
the media you are writing on, thanks
to the influences that the environment
around you and the time impress on the
content and your physical outcome.

by
Laura Boffi
Pedro Nakazato Andrade
Ishac Bertran
Copenhagen Institute of Interaction Design / 2010

* Project developed as part of the GUI course taught by Timm Kekeritz and Frank Rausch from Raureif Design Consultancy.
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www.scribaletter.com

Scriba aims to make the user

experiencing the same process
while writing a personal letter on the
computer. On one hand, Scriba allows
you to focus on your letter by isolating
you from your computer environment.
On the other hand, it gives space to
temporal traces by a navigation bar
that counts your writing sessions as
dots and by leaving empty spaces as
time passed by between them.

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Process

Pedro

Ishac
Laura

Scriba records the environment around

you by analyzing the light and the noise
by your computer microphone and
camera. If it recognizes you are writing
in a place that doesn’t help focusing,
the lines will start to become irregular
and bend. Writing a letter implies
reducing distraction and dedicating
time to the person you are writing to.
This is why even leaving traces of your
errors could be precious for building
the message of your letter.

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Screen shots

1. 2. 3.

4. 5. 6.

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SHARING INFORMATION
AFTER A CATASTROPHIC
SCENARIO When natural catastrophes occur,
many people get separated from their
Tracking peoples location and status without loved ones. Since the infrastructure
telecommunications services is destroyed it is hard to know if
your relatives and friends are safe.
Many times it takes days or weeks
before mobile telephone service and
internet access is restored, making
communication with separated friends
and family impossible. Refugee finder is
a mobile application that addresses this
very challenge.

by
Elena Gianni
Jesper Svenning
Pedro Nakazato Andrade
Copenhagen Institute of Interaction Design / 2010

* Project developed as part of the Graphical User interface class with Brian Hinch and Matt Cottam (Tellart), Jack Schulze
(BERG London), Timo Arnall, Gianluca Bagnoli and Fabio Sergio (Creative Director at Frog Design). INDEX
Mobile application controlled by
aid workers at the disaster area

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Concept video presentation

At the aid station (hospitals, Red Cross center etc.) the disaster
victims are registered with Refugee finder by an aid worker using
a mobile camera-phone. A photograph and basic biographical
information, along with time and place of registration, are stored
in the system. The information is then shared between the aid
stations and displayed for the public either at the aid stations,
the internet or on television broadcasts.

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Visual feedback of
electricity usage
Designing a way to save energy

During the day we use several

electrical equipments like:
kitchen blender, iron and coffee
machines. What the user might
not know is how much power
these appliances consume
during the use. Coordinate the
necessary time of use and the
overtime is a difficult task.

by
Anders Højmose
Pedro Nakazato Andrade
Copenhagen Institute of Interaction Design / 2009

* Project developed in 24 hours during the video prototye class

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 Energize, an electronic socket,
provides a quick visual feedback,
giving to the user real time
information about the amount of
power that is being consumed.

How it works?

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The scenario

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FAMILY SPACE AT THE
PAEDIATRIC DEPARTMENT
Looking for design opportunities at the Hillerød Hospital
After one week of on-site research we delineate
our main fields of interest: Information Flow,
The Family At The Hospital and Logistics &
Procedures. As we went deeper into these three
areas during the insight and synthesis sessions
as well as later on co-creation sessions with
staff and families we realised that the Information
Flow and Logistics & Procedures fields could
be encapsulated by The Family At The Hospital
field of interest. Since that time we have been
focused entirely on the aspects of family stay at
the hospital and started to see The Paediatric
Department as The Family Department.

by
Martina Pagura
Ishac Bertran
Jacek Barcikowski
Pedro Nakazato Andrade
Sebastian Rønde Thielke
Jesper Svenning
Copenhagen Institute of Interaction Design / 2009

* Project developed as part of the User Research class with Brian Rink (Designer/HF Specialist at IDEO,
Inc), Simona Maschi (Co-founder, CIID) and Joachim Halse (Post Doc Researcher, DKDS).
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Findings
The Hospital and the outside world

HOME
FAMILY

WORK

FRIENDS
PATIENT

ACTIVITIES

HOSPITAL
Challange
How might we provide continuity to
social interactions and activities?

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Findings
Different worlds

Comfort Medical
Assistance
Intimate Impersonal
Familiar Look and Feel Isolated
Cozy Aseptic

Spontaneous Waiting
Routine Activities Dependant
Challange
How might we reduce the gap between
living at the Hospital and at home?

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 Scheduling
Control of their time

PATRICK’S
PATRICK’S
DAY DAY SCHEDULE
SCHEDULE 8:02
6 00

8 00

10 00
NURSE NICOLINA
Concept TESTS

12 00
DOCTOR ANNA EXAMINATION
• Spark “family moments”
• Make the family feel in control of their time 14 00
• Minimize isolation from everyday life
• Foster flexible relationships 16 00
• Active parents 18 00

20 00
The concepts were presented as a walk
through story of a regular day of the family
at the new Family Department. We started
with scheduling solutions that could make
the family feel more in control of their
time as they would be able to plan their
day accordingly to the hospital schedule.
The schedule may be provided via the
TV screen that every patient has in their
room. The same interface could be used to
enable parents to order meals for the family
making it more convenient than it is today.

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Active parents

The awareness of the time windows can

enable parents to organize their free time
in the hospital and keep with their regular
activities like work, read or even going to
the gym and at the same time they are
always close to his child. The Hospital
provides spaces for this activities.

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Video Conference
Communication with
friends at School

While parent has it’s own time, child can

communicate via video conference with his
friends at school using next function of the TV
based system. It could provide the child with
PATRICK’S SCHOOL
less feeling of isolation from the outside world
keeping his network still in contact and creating
an environment not centralized on his disease,
providing a better condition for the patient heals
faster.

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Private space
Patient’s room

To give more privacy and also space for the

family the bedrooms and the bathrooms as well
are not shared and each bedroom has one
area for the patient and other area for medical
Familiy space equipment. With this system the patient and his
parents have space for more intimal activities like
a family dinner.

Hospital space

Private
bathroom

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Long term activities
Provide challenging
activities that enable self
improvement and sense of
achievement

During his/her stay at the hospital the patient

can have long term activities which he/she can
continue after leave the hospital like: learning to
play guitar or a foreign language.

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A NON INTRUSIVE WAY
TO COMMUNICATE WITH
YOUR CONTACTS
An ambient display of your closest and most important friends
and colleagues Drops is a non intrusive ambient display
of your closest and most important
friends and colleagues. Using physical
tokens representing your contacts you
can easily organise and select the most
fitting group for the current setting to
interact with. The tokens are designed
as precious personalised items and
are meant to be given to your closest
friends to symbolise and enhance your
relationship.

by
David Sjunnesson
Pedro Nakazato Andrade
Copenhagen Institute of Interaction Design / 2010

* Project developed as part of the Tangible User interface class with Vinay Venkatraman, David Gauthier,
Richard Shed, Jozeph Forakis and Jonas Norberg.
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Video presentation

Requests
for attention

By stroking and poking the tokens you

can send short requests for attention
to your contacts or to just letting them
know you are there, creating a playful
break in the everyday home-office
routine or a more playful back and forth
interaction similar to a simplified pong
game.

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The pokes are visualised using
discretely organically shaped light
at your friends side to easily melt Poke
into its environment creating an
ambient display of your contacts.
All interaction is conducted
through the surface of the physical
tokens hiding the interface and
enabling a truly unique experience
for the user.

Ambient Display 1
Ambient Display 2

Request for atention

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Process

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AIR FILTER AND
CO2 STORAGE
A wear accessory which filters the air and
stores CO2 to produce energy

W/Air is a “breathing” necklace which

filters the CO2 from the air, provides
O2 for the user and stores the CO2 as
a high font of energy to be reused on
everyday life.

The necklace is a sarcastic and provocative

concept, not a design solution, of a future
where we would reach a level of pollution
that would force us to look for a extreme
solution like W/Air.

by
Martina Pagura
Pedro Nakazato Andrade
Copenhagen Institute of Interaction Design / 2009

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Project developed as part of the ‘Performative
Design. This was a creative workshop focusing
on the body within projected and far-flung future
scenarios. With the UN conference for climate
change on our doorstep, the students focused
on body-centric wearable design in the context
of climate, environment and sustainability. The
Goal was develop and explore the role of the
wearable artifact as a device for protection,
connection, enhancement, shelter and survival
within our own environmental future-narrative.’

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Klimaforum 09
Copenhagen, DK

Martina

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INVESTING IN THE
FUTURE SUCCESS OF
STUDENTS
A service that brings students and investors together for their
mutual benefit

‘Invest In Me’ is a service that allows

people to invest in the future success
of students. It brings students and
investors together for their mutual
benefit. Investment tools today are
systematized and impersonal. We place
our savings in the care of the bank and
never know what is done with it. What
if we could influence how our money is
used?

by
Gizem Boyacıoglu
Jesper Svenning
Sebastian Rønde Thielke
Shruti Ramiah
Pedro Nakazato Andrade
Copenhagen Institute of Interaction Design / 2010

* Project developed as part of the Service Design class with Chris Downs and John Holager from
Live|work.
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‘Invest In Me’ takes this idea and pushes it to its extreme
by allowing a person to invest in a specific person.
Investors pay the monthly loan interest for the student
they have selected. In return, once the student has a
professional job, the investor receives a percentage of the
students salary for a certain period. The student is able to
postpone his/her expenses until a point when they have
greater financial ability. The investor bets on the student
earning well and in turn, repaying well.

 One could say
that this system treats people as stocks. It was interesting
for us to see how people reacted to this idea. How much
of a personal relationship would they truly like to have with
their investment or investor? The ‘Invest In Me’ system
is flexible and at the extremes can be used to be purely
charitable or ruthlessly profit oriented. We wanted to see
whether people could balance these to see the possibility
of “charitable investments”.

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Service blueprint

Discovery Joining Using the service Leaving

I saw an ad online and It was quick and easy, I created a detailed profile
got interested like creating a Facebook with my CV, an essay and
profile my financial information
We renegotiated the deal
as I am extending my
education by a year
IIM matched me up I keep the investor Its 4 years and next
with an investor. We informed of my grades month is my last payment
negotiated and signed a each semester to my investor. I think in a
contract few years I could sponsor
a student myself
I graduated with honours. I finally have a good job.
Now I’m hunting for a job. Next month I start paying
My investor is helping me back my investor

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Service blueprint
Discovery Joining
I read in the bank
newsletter about the
possibility of investing in
students
Using the service Leaving
I just filled out a form I browsed the student IIM matched me up with I get an update about Its been 4 years and next
on the IIM website. profiles on the IIM a student. We negotiated grades from my student month I receive the last
My membership was website. I am a lawyer and signed a contract each semester payment. It has been a
approved once the Bank myself and am searching profitable experience
confirmed my credentials. for a promising law
student to support
My student is extending My student graduated My student got a great
his education by a year with honours. Now he is job and my investment
so we renegotiated the searching for a job. I have seems to have paid off
deal introduced him to a few
people that might help
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The process of creating ‘Invest in Me’
consisted of intensive, iterative experience
prototyping through which we were able to
simultaneously develop the birds-eye view as
well as the detailed mechanics of the service
interaction.
Three rounds of user research
were done, using touch-point prototypes
appropriate to the goal of each round. The
first round was student-centric; aimed at
establishing whether students could see
clear financial benefits and were receptive
to the concept. The next round focused on
prospective investors to gauge whether the
concept sounded like a plausible investment
idea and whether their expectations from the
service aligned with those of the students.
The final round of experience prototyping
incorporated feedback from both investors
and students to address the overarching
concerns - how personal a relationship and
interaction are people open to and can
investors comprehend the idea of “charitable
investments”?
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CARRAPIXXXO
SYSTEM
Modular furniture system

The Carrapixxxo System is an answer

to the constant need for change:
Aluminium semispheres attached
to the wall act as supports for our
changing lifestyles: Shelves? Drawers?
Wardrobes? Tables? Any layout is
possible, allowing total flexibility and
reversibility. 12 items, 250 different
sizes, infinite combinations.

by
Augusto Sebel
Camila Fix
Carlos Rutigliani
Felipe Rangel
Felippe Bicudo
Guto Indio da Costa
Paula Fiuza de Medeiros
Pedro Nakazato Andrade
Indio da Costa Design team

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www.carrapixxxo.com.br

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Technical detailing

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YUP.E NO-BREAK
Facilitating the battery changing
The main feature of this No-Break
is that the user himself can change
the battery. As this product usually is
positioned under the desk the light
indicators and the On/Off button were
repositioned from the front to the top of
the product, making easier for the user
to monitor its function.

by
Gustavo Chelles
Romy Hayashi
Bruno Castanha
Pedro Nakazato Andrade
Chelles & Hayashi Design team

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Illustration

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Illustration

Transformer
Plugs

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MINIMALIST AND
ERGONOMIC
Projected for the big market of low
cost telephones

by
Helder Araujo
Pedro Nakazato Andrade
2004

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Mock-up

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Mock-up

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WASHING MACHINE
Low-cost washing machine designed to compete with the most
sophisticated models on the market

by
Gustavo Chelles
Romy Hayashi
Bruno Castanha
Pedro Nakazato Andrade
Chelles & Hayashi Design team

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MULTI-FUNCTIONAL
TERMINALS
Terminals with wireless technology developed for practical and
fast attendance

Top Note and Top Desk are devices for mobile

applications and business transactions. These
terminals are directed to wireless solutions with
advanced technology in communications and
security. Are indicated for a variety of applications,
but not limited to, education, finance, government,
healthcare, accommodation, logistics, retail,
security and telecommunications.
Designed to meet the growing demand for
equipment used in open wireless platforms

by
Gustavo Chelles
Romy Hayashi
Bruno Castanha
Pedro Nakazato Andrade
Chelles & Hayashi Design team

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3D Renders for
Architecture
Renders for presentations to clients

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Contact

pedro.nakazato@gmail.com

+45 5273 6987

(phone) (coffee)
Manøgade 9, 4TV
2100 Copenhagen Ø
Denmark

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