A

PROJECT REPORT

ON

A STUDY ON CUSTOMER SATISFACTION OF APPLE IPHONE

AT CELL ZONE CELLULAR STORE, PUNE.

SUBMITTED TO
SAVITRIBAI PHULE PUNE UNIVERSITY
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE
AWARD POST GRADUATION DIPLOMA IN BUSINESS MANAGEMENT
(PGDBM)
(2016-17)

SUBMITTED BY
MISS. BHOSLAE SHILPA UMESH
PRN No. 4021500217
PGDBM (MARKETING)

UNDER THE GUIDANCE OF

PROF.
THROUGH
DR. BABASAHEB AMBEDKAR INSTITUTE OF BUSINESS
MANAGEMENT & COMPUTER
PUNE -
 DECLARATION

I hereby declare that research work presented in this project report entitled A
Study On Customer Satisfaction Of Apple IPhone At Cell Zone Cellular Store,
Pune has been carried out by Miss. Bhoslae Shilpa Umesh , is an outcome of my
efforts under the guidance of . and submitted to the same as
original for the award of degree of (PGDBM) Post Graduate Degree in Business
Management.

I also declare that this project work or part thereof has not been submitted by me
for a degree of any university.

Place: Pune Miss. Bhoslae Shilpa Umesh

Date: (PGDBM)
 ACKNOWLEDGMENT

In carrying out the present project work A Study on Customer

Satisfaction of Apple Iphone at Cell Zone Cellular Store, Pune. and bringing it
to a successful completion, I have received various help. I would like to thank all
for their support and encouragement.

I am highly grateful to my guide . for encouragement and

guiding me from time to time, inspiring me to carry out this project. 1 would like
to thank the officers, all faculties, and library staff of Dr. Babasaheb Ambedkar
Institute of business management & Computer, Pune for their support from the
commencement stage of study in Savitribai Phule Pune University.

The words all too short to express my heartiest gratitude to my parent and
my friend who devote their valuable time and energy to help me while doing this
research.

Miss. Bhoslae Shilpa Umesh

Seat No. 10234
PGDBM
 INDEX

Chapter No. Particulars Page No.

Executive Summary 6
1 Introduction 7-14

Objectives of the study

Scope of the study

Limitation of the Study

2 Company Profile 15-28

Product Profile

3 Literature Review 29-35

4 Research Methodology 36-40

5 Data Analysis and Interpretations 41-53
6 Findings And Suggestions 54-57

7 Conclusion 58-59

Bibliography 60-61
Annexure 62-63
Questionnaire 64-65
 EXECUTIVE SUMMARY

This project report entitled: A Study on Customer Satisfaction towards Apple Iphone
Mobile at Cell Zone, Pune is intended to determine the customer Satisfaction, towards the
products offers to the customers of Apple Iphone.

Primarily the well defined objectives were framed according to the study. Then questionnaire
was prepared based on the defined objectives.

The prepared questionnaires were issued to get way of personal interview from the customers of
Apple Iphone

The response given by the customers were analyzed and interpreted using different types of tools
such as percentage analysis and pie diagrams.

From the analysis, some general findings related with the framed objectives of the study, are
raised. Based on the findings, some suggestions are given to the company in order to increase
their dealers Satisfaction.