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bbq
44 A grilling 47 Healthy cues 48, 50 My sides, my sides
Kantar Worldpanel analyses the How are the latest health and We select eight of the most
data to reveal whats becoming clean eating trends influencing outstanding innovations
more popular on the barbecue what goes on the barbecue? designed to enhance barbecues
W
hy does it always rain on me? there is by diversifying their meat portfolios social occasions based around the barbie.
asked Travis at the height of their with something a little bit more memorable The occasion now hugely over-indexes in
fame in the 1990s. The answer, and exotic. social and celebrations as reasons to crack
reliably provided by the British So, whats behind the decline in traditional out the coals, with together time the biggest
weather, is that someone thought it might be barbecue staples? Can the low-and-slow motivator responsible for 27% of barbecues
a good idea to fire up the barbecue. Americana barbecuing trend give the sector in 2015 [Kantar].
The summer of 2015 was, according to the a boost? And what have brands and retailers The weather may have led to fewer such
Met Office, the coldest and wettest for three got up their sleeves to help grow sales in sum- occasions in the past year, but the good
years, putting a definite dampener on the mer 2016 come rain or shine? news is Brits are splashing out more on pre-
nations barbecuing habits. While barbecues used to be something of mium cuts. Consumers are trading up to
Brits managed to get a barbecue going on more premium food and drink options, says
14.7 million fewer occasions between June Richard Harris, sales & marketing direc-
and August 2015 than in the same period in
2014 a decline of 22.4% [Kantar Worldpanel].
With a summer full of tor for Standard Brands, which owns Zip
Firelighters. Average spend is reported to
Not even a late burst in the 12 weeks up to 8 sporting occasions, have increased from 17 five years ago to 35
November could help alleviate barbecues
woes as annual occasions dropped by 11%
hopes are high for a per barbecue during the last season.
For standard burgers and sausages, how-
[Kantar Worldpanel 52 w/e 6 December 2015]. more successful season ever, this trend is problematic. Burgers took
Whats more, bangers and burgers are a battering last year, featuring in 10.2