C OUR S E L AUN CH C HECKLIST 90 DAY S

Pre-Launch List-Building Launch

60-90 Days Before Launch 10 - 14 Days

Choose your name, hook, and headline Test your tech

Set up your landing page or coming soon
page with a lead magnet (checklist,
cheatsheet).
Create Mini-Course of your idea, offer as an
opt-in, promote in the communities where your
customer spends time
4-6 Guest Blog Posts with Content Upgrades
4 Webinars to grow your list (with co-hosts or
solo)
Pre-Launch
60 Days Before Launch
Open the cart
Write 3 amazing and actionable blog posts
about your course topic and publish during the
launch
Deploy your pre-written launch sequence
Deliver your signature launch webinars (multiple
times)
Deliver any JV materials: webinars or launch
emails
Price increases and urgency
Introduce mid-launch bonuses
Close the cart Webinars to grow your list (with
co-hosts or solo)

Outline your course content After Your Launch

Design and write sales page
Outline your launch dates, milestones, and Celebrate!
goals
Focus on your students
Write more guest posts, do podcast interviews,
Design and implement your evergreen sales
and promote your lead magnet or free course strategy
Free Q & A Call for connecting with customers
Reflect on your launch and note what youd like
and market research to do differently next time
Write and record your course content
Send your VIP list (those that opted in for your
lead magnet) content each week leading up to
the launch

Pre-Sale
30 Days Before Launch

Find your affiliates and set up your affiliate

program
Give your VIPs access to purchase the course
before you launch at a special early-bird price
Start a challenge, giveaway, or other marketing
strategy to build interest
Outline and write your 30-day, 12-part launch
sequence
Set your webinar dates for your launch
Educate your audience
Upload your course to your course platform
Give your affiliates access to their marketing
materials, their affiliate site log-in, and
instructions.

C O U R SE L AU NC H
C H EC K L I ST
LAU N C H Y OUR SIGNAT URE C OURSE MA R IAH C OZ
 C OUR S E NA ME : $

L ea d Ma g n e t: Pe r isc o pe S er i es N ame:

L aun ch Blog Pos ts: Co ur s e B o n us es :

Webi nar Fas t A ct io n B o n us:

L aun ch E ma il s: A ct i on Tak ers B o nus :

Fl ash B o n us :

U ps ell:

Do w ns el l:

S ig n ature Webi na r:
$

C O U R SE L AU NC H
C OL L AT ER AL C HEATS H E E T
LAU N C H Y OUR SIGNAT URE C OURSE MA R IAH C OZ
THE C OUR S E LAUN C H T OOLBOX

You need a website! Luckily, Squarespace makes it super simple.

Squarespace is a simple, sophisticated website platform. This all-
in-one solution, meaning hosting is included, is only $12/month. I
love the clean and modern look and feel. We use Squarespace
for all sales pages too!

Building your email list is essential to building a business online,

and email marketing is the foundation of your sales. ConvertKit is
my favorite email platform - easy to use, robust features, and you
can create email funnels in minutes!

Teachable is the course platform we use to host our video courses,

create sales pages, and accept payments for our courses. The
platform is simple to use and makes creating and selling your
courses easy. Includes affiliates, co-authors, and more.

DPD allows you to sell digital products like email courses, eBooks,
and more. It has amazing features for just $10/month. Its my
favorite get started checkout cart software.

LeadPages is the tool we use to grow our email list, create

webinar registration pages, and host our webinars too.
LeadPages, ConvertKit and Squarespace integrate easily so you
can connect everything. This will help you grow your list like
crazy!

C O U R SE L AU NC H
T O OL B O X
LAU N C H Y OUR SIGNAT URE C OURSE MA R IAH C OZ
L E A RN MOR E ABOU T LA UNCH YOU R
S IG N AT UR E COUR SE