Press Release

Parazelsus Pakistan Deploys Oracle E-Business Suite to Slash Month-End

Closing Time By 25 Percent, Reduce Staff Overtime Costs By 30 Percent

Karachi, Pakistan March XX07, 2014

News Summary

Parazelsus Pakistan Pvt. Ltd., has successfully deployed Oracle E-Business Suite 12 for better
management of its order-to-cash and procure-to-pay processes. The deployment has enabled
the organization to decrease its month-end closing time by 25 percent, reduce staff costs by 40
percent, and cut overtime costs by 30 percent. The system also provides enhanced data
visibility across all the companys departments, supporting up to 30,000 pharmaceutical
distribution sales lines across 14 branches, and it improves customer service and boosts
revenue opportunities.

News Facts:

Parazelsus Pakistan Pvt. Ltd., a leading distributor of pharmaceuticals in Pakistan, has

successfully deployed Oracle E-Business Suite 12 for better management of its order-to-
cash and procure-to-pay processes. This deployment has enabled the organization to
decrease its month-end closing time by 25 percent from 7-8 days to 2-3 days, reduce
staff costs by 40 percent, while cutting overtime costs by 30 percent.
Oracle E-Business Suite is a high-performance, reliable, and scalable enterprise
resource planning (ERP) platform which has enhanced data visibility across all
Parazelsus Pakistans departments.
Oracle E-Business Suite supports up to30,000 pharmaceutical distribution sales lines
across 14 branches, and has provided improved customer service and the opportunity to
boost revenue.
Oracle E-Business Suite has further enhanced operational efficiency of Parazelsus by
providing the organization with a single ERP platform rather than multiple systems to
support order entry, invoicing, inventory delivery and product promotions, with hourly
updates of sales and inventory data, leading to quick decision making.
Oracle Order Management has improved customer service by generating fast, accurate
customer invoices for more than 5,000 daily orders for health care and pharmaceutical
products.
Pre-determination of promotion limits and tracking of available balances using Oracle
Advanced Pricing has enabled customer-based and product-based promotions while
ensuring compliance to corporate pharmaceutical pricing and maximizing profits.
Oracle E-Business Suite has also enhanced the opportunity to generate additional
revenue as managers can now access real-time sales data by country, region, and
product. Moreover, managers can also identify the most profitable products and fastest
growing regions.
Parazelsus Pakistan chose the Oracle system after careful evaluation of similar systems
available in the market. Parazelsus Pakistan selected Oracle E-Business Suite because
of its open architecture, which enables seamless integration with third-party applications.
 As an ongoing Oracle client, Parazelsus also has a a large workforce already trained in
Oracle products.

Supporting Quotes:
"We chose Oracle E-Business Suite 12 over competitors SAP and Microsoft Dynamic for
its high performance, high availability, and scalable enterprise resource planning
platform that could support our future growth," said Minhaj Asghar, Manager, ERP
System, Parazelsus Pakistan. Oracle solutions have enabled us to expand new
branches easily at a 60 percent faster pace than previously and we have so far opened
five new branches across the country in three years.
Oracle E-Business Suite is the most comprehensive suite of integrated business
applications that helps organizations across the world to reduce cost, increase
productivity and make quick and informed decisions, said Akkasha Sultan Shaikh,
Director Applications Business, Oracle ASEAN. We believe that by harnessing the
power of Oracle, Parazelsus will increase their efficiency and profitability with
improvement in customer service.

Supporting Resources

Oracle E-Business Suite Release 12

Oracle Order Management

Oracle Advanced Pricing

Oracle Database

About Oracle in Pakistan

Oracle has been operating in Pakistan since 1997. Oracle helps Pakistani businesses,
government departments, non-government organizations and education institutions through its
local partners, to adopt integrated information technology infrastructures to achieve higher work
efficiencies. Oracle has more than 1100 customers in Pakistan, spanning top organizations in
the public and private sector. Some of Pakistans best organizations run their businesses on
Oracle based solutions.

About Oracle
Oracle engineers hardware and software to work together in the cloud and in your data center.
For more information about Oracle (NYSE:ORCL), visit http://www.oracle.com

Trademarks
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be
trademarks of their respective owners.

Contact Info

Noman Lakhani Muhammad Aqil

Oracle The Passage
Tel: +92 21 35839224 Tel: +92 21 34300791/ +92 321 9247007
noman.lakhani@oracle.com muhammad.aqil@thepassagepr.com