LIST OF NOTATIONS AND SYMBOLS USED

OTC = Other Trading Contracts

Teji-mandi = Call options and Put options

Jota phatak = Straddles

Bhav-bhav = Stake

BSE = Bombay Stock Exchange

NSE = National Stock Exchange

SEBI = Securities and Exchange Board of India

PRISM = Parallel Risk Management System

NSCCL = The National Securities Clearing Corporation Ltd.

F & O Segment in NSE = Futures and Options Segment in NSE

GDP = Gross Domestic Products

ECN = Electronic Contract Notes

FII = Foreign Institutional Investors

LIBOR = London Inter-Bank Offer Rate

EXECUTIVE SUMMARY

Conceptually the mechanism of stock market is very simple. People who are exposed to the same
risk come together and agree that if anyone of the person suffers a loss the other will share the loss
and make good to the person who lost.

We also here observe the A Study of Investor Awareness about E-Trading and its related procedures.

The Initial part of the project focuses on the sales of types of the products of the company, and also
focuses on the acquisition of the customer. The job profile is to create customer, making good
relationship with them to have references and motivating to trade for the company benefit and their
profit.

It also enlightens the strategies to acquire the customer base. Further the project tells us about the
profile of the company (SHAREKHAN). It provides knowledge about the companys history, mission,
vision and customer base and about the company in detail and management of the company. Also it
gives special emphasis on the selling of products and management of the company.
This is devoted to study the comparative analysis of the competitors and the SWOT analysis, which
tells about the Sharekhan edge over its competitors. This project leads us towards the job
descriptions and difficulties faced by me. The project throws light upon my finding and
analysis about the company and the suggestions for the company for better performance.

This project will help the people in getting lot of their answers related to investment options and the
ways to analysis the market. The data in the project can also help the company in making the
strategy for potential investors.

Table of Contents

Student declarationi

Certificate from Guide ii

Acknowledgement.iii

Executive Summary.iv

CHAPTER- 1: INTRODUCTION

CHAPTER 2: LITERATURE REVIEW

2.1 Literature Review

CHAPTER 3: RESEARCH METHODOLOGY

3.1 Purpose of the study.....

3.2 Research Objectives of the study..

3.3 Research Methodology of the study.

3. 3.1 Research Design ......

3.3.2 Data Collection Techniques

3.3.3.1Population..

3.3.3.2 Sample size

3.3.3.3 Sampling method...

3.3.4 Method of data collection..

3.3.4.1 Instrument for data collection

3.3.4.2 Drafting of a questionnaire

3.3.5 Limitations

CHAPTER 4: ANALYSIS& INTERPRETATION

CHAPTER- 5: FINDINGS

CHAPTER- 6: RECOMMENDATIONS AND CONCLUSION

BIBLIOGRAPHY

ANNEXURES

INTRODUCTION:-

ABOUT SSKI (Sharekhan) GROUP:-

SSKI group also comprises Institutional broking and Corporate Finance. While the
Institutional broking division caters to the largest domestic and foreign institutional investors, the
corporate finance division focuses on niche areas such as infrastructure, telecom and media. SSKI
holds a sizeable portion of the market in each of these segments.

As the forerunner of investment research in the Indian market, we provide the best research
coverage amongst broking houses in India. Our research team is rated as one of the best in the
country. Voted four times as the Top Domestic Brokerage House by Asia money Survey, SSKI is
consistently ranked amongst the top domestic brokerage houses in India.
 To cut a long story short, Sharekhan is an equities focused organization tracing its lineage to
SSKI (S.S.KANTILAL&ISHWARLAL INVESTMENTS &SECURITIES PVT.LTD.), a veteran equities solutions
company with over 8 decades of experience in the Indian stock markets.

If you experience our language, presentation style, content or for that matter the online trading
facility, you'll find a common thread; one that helps you make informed decisions and simplifies
investing in stocks. The common thread of empowerment is what Sharekhan's all about!

Share khan is also about focus. Sharekhan does not claim expertise in too many things.
Sharekhan's expertise lies in stocks and that's what he talks about with authority. So when he says
that investing in stocks should not be confused with trading in stocks or a portfolio-based strategy is
better than betting on a single horse, it is something that is spoken with years of focused learning
and experience in the stock markets. And these beliefs are reflected in everything Sharekhan does
for you!

To sum up, Sharekhan brings to you a user- friendly online trading facility, coupled with a wealth of
content that will help you stalk the right shares.

Those of you who feel comfortable dealing with a human being and would rather visit a
brick-and-mortar outlet than talk to a PC, you'd be glad to know that Sharekhan offers you the
facility to visit (or talk to) any of our share shops across the country. In fact Sharekhan runs India's
largest chain of share shops with around 250 outlets in 137 cities with 1,50,000 customers!

Some of the outlets are

BRANCH MANAGER

MUMBAI(LOWER PAREL) Mr. SANDEEP JAIN

BANGALORE-JAYANAGAR Mr. CHANNARAJ K.J.

BANGALORE-GANDHI NAGAR Mr. BASAPPA D.M.

CALICUT Mr. GOPAKUMAR

CHENNAI-CHETPET Mr. RAJIV PUROHIT

CHENNAI Mr. V.KRISHNAMURTHY

COIMBATORE Mr. V.MOHANKRISHNAN

ERODE Mr. T.V.N.GIRISHKUMAR

GOA-MAPUSA Mr. KAMATH TRIVIKRAM

HYDERABAD Mr. D.HEM KUMAR

JODHPUR Mr. VINOD BHANDARI

KOLKATA Mr. SANJAY VORA

KOCHI Mr. DINSENA KALLIDIL

NAVSARI Mr. NUTAN PATEL

NEW DELHI Mr. HEMENDRA AGARWAL

DESIGNATION NAME

CEO MR. TARUN SHAH

CFO MR. SHANKAR VALIYA

CTO MR. KETAN PARIAH

EXECUTIVE DIRECTOR MR. JAIDEEP ARORA

CUSTOMER SERVICE REPRESENTATIVE (CSR) MRS. GEETA RAMESH

SALES AND MARKETING MR. AJAI BATHIJA